TITLE : Exploring the world of corporate sponsorship
CITY : Leeds , UK
DATE : Tuesday, September 23, 2008
TIME : 1:00 PM - 3:00 PM
PRICE : £ 55.00
Exploring the world of corporate sponsorship

Unlike private foundation grants, corporate sponsorships typically come with fewer administrative burdens. However, charities and not-for-profit organisations often fail to bear in mind that sponsorship is a business deal, not a donation, and involves a set of skills quite different from other types of fundraising.
 
This seminar will introduce you to the world of corporate sponsorship, and help you understand what sponsors are looking for when they decide to partner you on a project. In particular, we explore how to make corporate sponsorships beneficial for both sides.
 
This session will also cover the following topics:
  • An overview of the world of corporate sponsorship: understanding why companies invest in not-for-profit organisations
  • Evaluating your organisation’s culture: is it ready for corporate sponsorship?
  • Structuring a sponsorship proposal: establishing the fit between your organisation and the sponsor
  • Working with sponsors: how to stimulate sponsor interest in your organisation
  • Closing the deal: the steps needed to get to the signed contract
You will come away with a new understanding that your organisation is not only a charitable cause, but also a valuable marketing partner.
Speakers for this session:

Eric Grounds
Director of Fundraising
Sue Ryder Care

Eric is currently the Director of Fundraising at Sue Ryder Care, having spent most of the past 22 years as a consultant in the sector. At one time, he was Head of Corporate Fundraising for Marie Curie Cancer Care, which helped him to establish the new Business Development team for Sue Ryder Care. Eric is a member of the Institute of Fundraising and AFP. He is pleased to have qualified as a CFRE.

 

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  • Networking Sessions
  • Afternoon Seminars
  • Morning Seminars

Tuesday, September 23, 2008

Seminar TitleTimePrice
Breakfast
Prior to panel discussion, participants and experts become acquainted over a continental breakfast
8:00 AM - 9:00 AM£ 0.00 
Panel discussion and dialogue with Grantmakers9:00 AM - 12:00 PM£ 95.00More
Lunch
Participants and experts registered for the next session make new contacts over lunch
12:00 PM - 1:00 PM£ 0.00 
Finding Funders: the art of successful research1:00 PM - 3:00 PM£ 55.00More
Proposal writing1:00 PM - 3:00 PM£ 55.00More
Exploring the world of corporate sponsorship 1:00 PM - 3:00 PM£ 55.00More
Networking break
Mid-afternoon refreshments are served to attendees registered for the next session
3:00 PM - 3:30 PM£ 0.00 
How to build a successful relationship with grantmakers 3:30 PM - 5:00 PM£ 55.00More
Winning proposals: a tour of four successful case studies 3:30 PM - 5:00 PM£ 55.00More
Cause marketing: building profitable relationships with corporate partners 3:30 PM - 5:00 PM£ 55.00More


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