TITLE : Exploring the world of corporate sponsorship
CITY : Leeds , UK
DATE : Tuesday, September 23, 2008
TIME : 1:00 PM - 3:00 PM
PRICE : £ 55.00
Exploring the world of corporate sponsorship
 

Unlike private foundation grants, corporate sponsorships typically come with fewer administrative burdens. However, charities and not-for-profit organisations often fail to bear in mind that sponsorship is a business deal, not a donation, and involves a set of skills quite different from other types of fundraising.
 
This seminar will introduce you to the world of corporate sponsorship, and help you understand what sponsors are looking for when they decide to partner you on a project. In particular, we explore how to make corporate sponsorships beneficial for both sides.
 
This session will also cover the following topics:
  • An overview of the world of corporate sponsorship: understanding why companies invest in not-for-profit organisations
  • Evaluating your organisation’s culture: is it ready for corporate sponsorship?
  • Structuring a sponsorship proposal: establishing the fit between your organisation and the sponsor
  • Working with sponsors: how to stimulate sponsor interest in your organisation
  • Closing the deal: the steps needed to get to the signed contract
You will come away with a new understanding that your organisation is not only a charitable cause, but also a valuable marketing partner.
Speakers for this session:

Nick Sireau
Executive Director
SolarAid

Dr Nicolas Sireau is Executive Director of SolarAid, a charity that helps poor communities in Africa use solar power for development. Nick has personally raised £3.5m from corporates (Barclays, Vodafone, Man Group, Solarcentury, Scottish and Southern Energy, Lloyds, etc), foundations (Global Cool, Big Lottery Fund, CityBridge, etc), high net worth individuals and governments since setting up the charity in late 2006. He started in financial journalism, working for Independent Economic Analysis (IDEA) and Bridge News (now part of Reuters). He worked for international development agency Progressio as Director of Communications and finished his PhD on Make Poverty History`s marketing. He is co-founder, chief fundraiser and Chairman of the AKU Society, a medical charity that works with the Royal Liverpool University Hospital to find a cure for AKU, a rare genetic disease affecting his two sons, for which he has raised £0.5m. Nick is non-executive Director of GenSeq, a bioinformatics company.

 

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  • Afternoon Seminars
  • Morning Seminars

     

Breakfast -Prior to panel discussion, participants and experts become acquainted over a continental breakfast

8:00 AM - 9:00 AM

Panel discussion and dialogue with Grantmakers

9:00 AM - 12:00 PM

£ 95.00

 All levels

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:00 PM - 1:00 PM

Finding Funders: the art of successful research

1:00 PM - 3:00 PM

£ 55.00

 All levels
Proposal writing

1:00 PM - 3:00 PM

£ 55.00

 All levels
Exploring the world of corporate sponsorship

1:00 PM - 3:00 PM

£ 55.00

 All levels

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

3:00 PM - 3:30 PM

How to build a successful relationship with grantmakers

3:30 PM - 5:00 PM

£ 55.00

 All levels
Winning proposals: a tour of four successful case studies

3:30 PM - 5:00 PM

£ 55.00

 All levels
Cause marketing: building profitable relationships with corporate partners

3:30 PM - 5:00 PM

£ 55.00

 All levels


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