TITLE : Direct mail fundraising
CITY : Detroit , MI
DATE : Wednesday, December 09, 2009
TIME : 3:30 PM - 4:45 PM
PRICE : $ 45.00
Direct mail fundraising
 

Do pledge drives represent the bulk of your fundraising efforts? It’s time to consider more effective, more affordable direct mail campaigns. Done correctly, a direct mail campaign can be your most cost-effective and productive fundraising tool.  On the other hand, if you miss the mark, your direct mail campaign could flounder or even hurt your reputation amongst your target donors. You need to develop a long-term plan for your direct mail campaign that can help you attract donors, retain donors and build relationships.

Topics we will cover include:
  •  Mastering the what, where and how of direct mail
  •  Integrating direct mail with your annual campaign
  •  Using direct mail to grow your donor base and increase the size of average gifts
  •  The value of direct mail in identifying and cultivating major donors on your mailing list
This session will ground you in the fundamentals of direct mail fundraising and give you a solid plan as well as usable tools to develop your own comprehensive direct mail program.  It is intended for fundraisers of all levels.
Speakers for this session will be announced shortly.

 

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Breakfast -Prior to panel discussion, participants and experts become acquainted over a continental breakfast

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Lunch -Participants and experts registered for the next session make new contacts over lunch

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Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

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Tuesday December 08, 2009Corporate Giving
Finding Corporate Funders: the art of successful research

8:00 AM - 9:15 AM

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 Beginner
Panel discussion and dialogue with Corporate Grantmakers

9:30 AM - 10:45 AM

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All levels
Exploring the world of corporate sponsorship

11:15 AM - 12:30 PM

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 Intermediate
Cause marketing: building profitable relationships with corporate partners

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Winning Corporate partnerships: an inside view of three case studies

3:30 PM - 4:45 PM

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Tuesday December 08, 2009Foundation Giving
Finding Foundation Funders: the art of successful research

8:00 AM - 9:15 AM

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Panel discussion and dialogue with Private Foundation Grantmakers

9:30 AM - 10:45 AM

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All levels
Proposal writing

11:15 AM - 12:30 PM

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Winning proposals: a tour of three successful case studies

1:45 PM - 3:00 PM

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 Advanced
How to build a successful relationship with grantmakers

3:30 PM - 4:45 PM

$ 45.00

 Intermediate

Breakfast -Participants registered for the first session become acquainted over a continental breakfast

7:00 AM - 8:00 AM

Networking break -Participants registered for the next session are served mid-morning refreshments

10:45 AM - 11:15 AM

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:30 PM - 1:45 PM

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

3:00 PM - 3:30 PM

Wednesday December 09, 2009Individual Giving
Finding Individual Funders: the art of successful research

8:00 AM - 9:15 AM

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Engaging your board in fundraising

8:00 AM - 9:15 AM

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Online fundraising: harnessing technology to build and maintain relationships

9:00 AM - 12:30 PM

$ 95.00

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Annual giving campaigns

9:30 AM - 10:45 AM

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Introduction to Major Gifts

9:30 AM - 10:45 AM

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 Beginner
Complex issues affecting major gifts solicitations

11:15 AM - 12:30 PM

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Fundraising in the one-person development shop: making the most of a shoestring budget

1:45 PM - 5:00 PM

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Special events fundraising

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Capital campaigns

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3:30 PM - 4:45 PM

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Direct mail fundraising

3:30 PM - 4:45 PM

$ 45.00

 Intermediate


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