TITLE : Annual giving campaigns
CITY : Detroit , MI
DATE : Wednesday, September 10, 2008
TIME : 1:30 PM - 3:00 PM
PRICE : $ 55.00
Annual giving campaigns

Ask any fundraiser and they'll tell you that the annual fund is the foundation for all other fundraising efforts. Though these campaigns tend to bring in smaller donations, they frequently reach a larger number of donors than many other approaches. Your annual fund also contains a valuable pool of supporters from which major donors will emerge. In order to take advantage of your annual fund, you need to develop a robust campaign that will reach every potential donor - both large and small.

Topics we will cover include:
  • Building a constituent base by focusing on donors' wants, needs and interests
  • How to make a compelling case for annual support
  • Creative ways to match institutional needs with donor interests
  •  Effective solicitation strategies 
  •  Established ways to measure results
Attendees will walk out with new approaches to (i) better understand donors, (ii) segment donors, (iii) communicate to donors, and (iv) match available fundraising vehicles to donor interests. This session is intended for intermediate to advanced fundraisers.
Speakers for this session:

Nichole Bliss
Executive Director
United Way of Isabella County

Nichole Bliss has been with the United Way of Isabella County for eight years and she has found it to be the most rewarding occupation that she has ever held. Nichole has lead eight annual campaign fund drivers for the United Way and has served on committees for two other organizations for annual giving needs. She holds a Bachelor`s degree in Commercial Recreation and Facility Management. She is a member of the local Rotary Board, Vice Chair of the local Collaborative Council, Ambassador for the Mt. Pleasant Area Chamber of Commerce, and Chair of the Emergency Food and Shelter Program.

Brett Holleman, CFRE, CFRM
Regional Advancement Director
Hope College

Brett has over 20 years of experience working in the non-profit industry and over 10 years in the development field, raising money from individual donors, foundations and corporate philanthropists. Brett has worked in various roles in development from small one-person development offices for private schools and non-profit organizations to larger and national development programs. In his work in development, he has helped develop Case Statements, organize and implement development plans, created special events, began phonathon programs, grew annual fund programs and developed programs for Major Gifts. In his current position, he is responsible for Major and Planned gifts for the institution in addition to assisting with donors stewardship and alumni giving programs. Brett completed his CFRM through the Center on Philanthropy at IUPUI, has received his CFRE and currently serves on the Board of Directors for AFP West Michigan Chapter.

Chris LeBrun
Director of Development
Andrews University

As Director of Development for Andrews University in Berrien Springs, MI, Chris LeBrun is responsible for leading the team of major gift officers as the university wraps up the silent phase of a $250 million comprehensive campaign. Engaged primarily in small-shop fundraising at educational institutions, Chris has spent the majority of his nine years in the profession directing annual giving campaigns at secondary schools and at collegiate level as well. Before coming to Andrews Chris worked as a consultant for small-shop fundraisers and has spoken a national fundraising conference on conducting a small-shop phonathon. Chris has a degree in communication and an MBA in Marketing and has been an active volunteer with community organizations such as Habitat for Humanity. He currently serves as a board member for the Parks and Recreation Commission in Niles, MI where he resides with his wife and two young sons.

 

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  • Networking Sessions
  • Afternoon Seminars
  • Morning Seminars

Tuesday, September 09, 2008

Seminar TitleTimePrice
Breakfast
Prior to panel discussion, participants and experts become acquainted over a continental breakfast
8:00 AM - 9:00 AM$ 0.00 
Panel discussion and dialogue with Grantmakers9:00 AM - 12:00 PM$ 95.00More
Lunch
Participants and experts registered for the next session make new contacts over lunch
12:00 PM - 1:00 PM$ 0.00 
Finding Funders: the art of successful research1:00 PM - 3:00 PM$ 55.00More
Proposal writing1:00 PM - 3:00 PM$ 55.00More
Exploring the world of corporate sponsorship 1:00 PM - 3:00 PM$ 55.00More
Networking break
Mid-afternoon refreshments are served to attendees registered for the next session
3:00 PM - 3:30 PM$ 0.00 
How to build a successful relationship with grantmakers 3:30 PM - 5:00 PM$ 55.00More
Cause marketing: building profitable relationships with corporate partners 3:30 PM - 5:00 PM$ 55.00More
Winning proposals: a tour of four successful case studies 3:30 PM - 5:00 PM$ 55.00More

Wednesday, September 10, 2008

Seminar TitleTimePrice
Breakfast
Participants registered for the first session become acquainted over a continental breakfast
7:00 AM - 8:00 AM$ 0.00 
Engaging your board8:00 AM - 10:00 AM$ 55.00More
Special events fundraising8:00 AM - 10:00 AM$ 55.00More
Online fundraising: harnessing technology to build and maintain relationships9:00 AM - 12:30 PM$ 95.00More
Networking break
Participants registered for the next session are served mid-morning refreshments
10:00 AM - 10:30 AM$ 0.00 
Major gifts fundraising10:30 AM - 12:30 PM$ 55.00More
Lunch
Participants and experts registered for the next session make new contacts over lunch
12:30 PM - 1:30 PM$ 0.00 
Planned giving1:30 PM - 3:00 PM$ 55.00More
Annual giving campaigns1:30 PM - 3:00 PM$ 55.00More
Fundraising in the one-person development shop: making the most of a shoestring budget1:30 PM - 5:00 PM$ 95.00More
Networking break
Mid-afternoon refreshments are served to attendees registered for the next session
3:00 PM - 3:30 PM$ 0.00 
Direct mail fundraising3:30 PM - 5:00 PM$ 55.00More
Capital campaigns3:30 PM - 5:00 PM$ 55.00More


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