TITLE : Cause marketing: building profitable relationships with corporate partners
CITY : Detroit , MI
DATE : Tuesday, September 09, 2008
TIME : 3:30 PM - 5:00 PM
PRICE : $ 55.00
Cause marketing: building profitable relationships with corporate partners

Cause marketing is defined as a corporate/nonprofit partnership that aligns the power of a company's brand, marketing and people with a nonprofit's cause, brand and assets. Companies spend well over $1.4 billion annually on cause marketing, and it provides over $4 billion of support for charitable causes.  This seminar will show you how to take advantage of this growing form of corporate support, and turn your nonprofit into a synonym for a particular  cause.

This session is intended as a follow-on to the corporate sponsorship seminar, and will cover the following topics:
  • Cause marketing 101: understand the differences between corporate sponsorship and cause related marketing
  • Packaging your assets: analyze what you have and what you need to make your organization attractive to corporate partners
  • Researching potential partners: establish a strategic fit between your organization's mission and the mission of your corporate partner
  • Managing the partnership: know the core elements of a cause marketing management plan
  • Evaluating the partnership: set outcomes so that you and your corporate partner both benefit from the arrangement
Seminar attendees will come away with focused and creative strategies to capture a corporation's imagination while ensuring that their own organizations get much needed corporate support.

Speakers for this session:

Nancy Jennings
Vice President Fund Development
Big Brothers Big Sisters of Metropolitan Detroit

In her current role as VP, Fund Development Nancy is responsible for overall fundraising strategy and execution for the agency. She has held previous positions as Director of Development for Lutheran Social Services of Michigan with primary responsibility for the annual fund and donor relations and as Campaign Manager with Leukemia and Lymphoma Society with responsibility for multiple events. Nancy and her team have implemented successful cause marketing relationships with many local corporations such as Henry Ford Health System, Comerica, Chrysler LLC, MARSH USA Inc, Strategic Staffing Solutions and w3r. Their team`s success can be attributed to a combination of a pioneering corporate model offering corporations a true return on investment and old fashioned good stewardship. Nancy attended Wayne State University and has been a CFRE since 2005.

Jodie Rykse
Marketing Consultant & CEO
Build My Brand

After obtaining a bachelor’s degree in Advertising and Public Relations and working for a large public relations firm, Jodie was recruited as the first Development Director for a child abuse prevention council. Her first assignment: develop a team of volunteers, including the board of directors, to meet two challenge grants worth $250,000 while also building a fund development department to see the organization through state budget cuts and the changing fundraising climate after 9-11. She has since worked with several other organizations raising millions of dollars and building capacity for increased growth. She is an expert at building mutually beneficial partnerships from the for profit and nonprofit sectors through cause related marketing ventures and special events.

 

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  • Networking Sessions
  • Afternoon Seminars
  • Morning Seminars

Tuesday, September 09, 2008

Seminar TitleTimePrice
Breakfast
Prior to panel discussion, participants and experts become acquainted over a continental breakfast
8:00 AM - 9:00 AM$ 0.00 
Panel discussion and dialogue with Grantmakers9:00 AM - 12:00 PM$ 95.00More
Lunch
Participants and experts registered for the next session make new contacts over lunch
12:00 PM - 1:00 PM$ 0.00 
Finding Funders: the art of successful research1:00 PM - 3:00 PM$ 55.00More
Proposal writing1:00 PM - 3:00 PM$ 55.00More
Exploring the world of corporate sponsorship 1:00 PM - 3:00 PM$ 55.00More
Networking break
Mid-afternoon refreshments are served to attendees registered for the next session
3:00 PM - 3:30 PM$ 0.00 
How to build a successful relationship with grantmakers 3:30 PM - 5:00 PM$ 55.00More
Cause marketing: building profitable relationships with corporate partners 3:30 PM - 5:00 PM$ 55.00More
Winning proposals: a tour of four successful case studies 3:30 PM - 5:00 PM$ 55.00More

Wednesday, September 10, 2008

Seminar TitleTimePrice
Breakfast
Participants registered for the first session become acquainted over a continental breakfast
7:00 AM - 8:00 AM$ 0.00 
Engaging your board8:00 AM - 10:00 AM$ 55.00More
Special events fundraising8:00 AM - 10:00 AM$ 55.00More
Online fundraising: harnessing technology to build and maintain relationships9:00 AM - 12:30 PM$ 95.00More
Networking break
Participants registered for the next session are served mid-morning refreshments
10:00 AM - 10:30 AM$ 0.00 
Major gifts fundraising10:30 AM - 12:30 PM$ 55.00More
Lunch
Participants and experts registered for the next session make new contacts over lunch
12:30 PM - 1:30 PM$ 0.00 
Planned giving1:30 PM - 3:00 PM$ 55.00More
Annual giving campaigns1:30 PM - 3:00 PM$ 55.00More
Fundraising in the one-person development shop: making the most of a shoestring budget1:30 PM - 5:00 PM$ 95.00More
Networking break
Mid-afternoon refreshments are served to attendees registered for the next session
3:00 PM - 3:30 PM$ 0.00 
Direct mail fundraising3:30 PM - 5:00 PM$ 55.00More
Capital campaigns3:30 PM - 5:00 PM$ 55.00More


Click on any seminar title or the arrow on the right side to learn more about that seminar

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