TITLE : Annual giving campaigns
CITY : Denver , CO
DATE : Wednesday, November 12, 2008
TIME : 1:30 PM - 3:00 PM
PRICE : $ 55.00
Annual giving campaigns
 

Ask any fundraiser and they'll tell you that the annual fund is the foundation for all other fundraising efforts. Though these campaigns tend to bring in smaller donations, they frequently reach a larger number of donors than many other approaches. Your annual fund also contains a valuable pool of supporters from which major donors will emerge. In order to take advantage of your annual fund, you need to develop a robust campaign that will reach every potential donor - both large and small.

Topics we will cover include:
  • Building a constituent base by focusing on donors' wants, needs and interests
  • How to make a compelling case for annual support
  • Creative ways to match institutional needs with donor interests
  •  Effective solicitation strategies 
  •  Established ways to measure results
Attendees will walk out with new approaches to (i) better understand donors, (ii) segment donors, (iii) communicate to donors, and (iv) match available fundraising vehicles to donor interests. This session is intended for intermediate to advanced fundraisers.
Speakers for this session:

Krista Boscoe
Director of Development
Herzl/RMHA at the Denver Campus

Krista has worked in her current position for the past 10 years. She is responsible for overseeing the annual and planned giving fundraising. Her organization`s annual goal started at $700,000 and is currently $1.6M this year. She has also conducted a $14M Phase I capital/endowment campaign. Along with fundraising, Krista has developed a high-powered board of trustees. She utilizes four main areas of focus for her annual/planned giving fundraising endeavors: Legacy Society (planned gifts), Annual Fund, Multi-year Giving Society (for unrestricted general operating), and an Annual Dinner with honorees that includes a match component, Tribute Journal and Corporate Sponsorship. Krista holds a JD from the University Of Denver School Of Law.

Tammy J. Evevard
Executive Director
A Woman`s Work

Over a twenty year career Tammy has worked in the education, health care and non-profit fields. She has solid, successful experience in event planning, annual appeals, capital campaigns and major gifts. Currently working as an executive director for a local nonprofit, A Woman`s Work, Tammy is responsible for all aspects of fundraising including special events, major gifts, grant writing and yearly operating fundraising. Tammy has raised millions of dollars over her career including 5.5 million dollars for a private school renovation and a 23% overall event revenue increase. She has been responsible for planning and implementing yearly Annual Appeals with goals between $150,000 - $200,000 and successfully reached these goals both with volunteers teams and on her own. Tammy has presented on a local, regional and national level on event planning, strategic planning and team motivation. Tammy is a long-standing member of the Association of Fundraising Professionals.

 

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  • Afternoon Seminars
  • Morning Seminars

     

Breakfast -Prior to panel discussion, participants and experts become acquainted over a continental breakfast

8:00 AM - 9:00 AM

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:00 PM - 1:00 PM

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

3:00 PM - 3:30 PM

Tuesday November 11, 2008Foundation Track
Panel discussion and dialogue with Grantmakers

9:00 AM - 12:00 PM

$ 95.00

All levels
Finding Funders: the art of successful research

1:00 PM - 3:00 PM

$ 55.00

 Beginner
Proposal writing

1:00 PM - 3:00 PM

$ 55.00

 Intermediate
How to build a successful relationship with grantmakers

3:30 PM - 5:00 PM

$ 55.00

 Intermediate
Winning proposals: a tour of four successful case studies

3:30 PM - 5:00 PM

$ 55.00

 Advanced
Tuesday November 11, 2008Corporate Track
Exploring the world of corporate sponsorship

1:00 PM - 3:00 PM

$ 55.00

 Beginner
Cause marketing: building profitable relationships with corporate partners

3:30 PM - 5:00 PM

$ 55.00

 Advanced

Breakfast -Participants registered for the first session become acquainted over a continental breakfast

7:00 AM - 8:00 AM

Networking break -Participants registered for the next session are served mid-morning refreshments

10:00 AM - 10:30 AM

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:30 PM - 1:30 PM

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

3:00 PM - 3:30 PM

Wednesday November 12, 2008Individual Track
Engaging your board

8:00 AM - 10:00 AM

$ 55.00

 Intermediate
Special events fundraising

8:00 AM - 10:00 AM

$ 55.00

 Intermediate
Online fundraising: harnessing technology to build and maintain relationships

9:00 AM - 12:30 PM

$ 95.00

 Intermediate
Major gifts fundraising

10:30 AM - 12:30 PM

$ 55.00

 Intermediate
Planned giving

1:30 PM - 3:00 PM

$ 55.00

 Advanced
Annual giving campaigns

1:30 PM - 3:00 PM

$ 55.00

 Intermediate
Fundraising in the one-person development shop: making the most of a shoestring budget

1:30 PM - 5:00 PM

$ 95.00

 All levels
Direct mail fundraising

3:30 PM - 5:00 PM

$ 55.00

 Intermediate
Capital campaigns

3:30 PM - 5:00 PM

$ 55.00

 Advanced


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