TITLE : Cause marketing: building profitable relationships with corporate partners
CITY : Denver , CO
DATE : Tuesday, November 11, 2008
TIME : 3:30 PM - 5:00 PM
PRICE : $ 55.00
Cause marketing: building profitable relationships with corporate partners
 

Cause marketing is defined as a corporate/nonprofit partnership that aligns the power of a company's brand, marketing and people with a nonprofit's cause, brand and assets. Companies spend well over $1.4 billion annually on cause marketing, and it provides over $4 billion of support for charitable causes.  This seminar will show you how to take advantage of this growing form of corporate support, and turn your nonprofit into a synonym for a particular  cause.

This session is intended as a follow-on to the corporate sponsorship seminar, and will cover the following topics:
  • Cause marketing 101: understand the differences between corporate sponsorship and cause related marketing
  • Packaging your assets: analyze what you have and what you need to make your organization attractive to corporate partners
  • Researching potential partners: establish a strategic fit between your organization's mission and the mission of your corporate partner
  • Managing the partnership: know the core elements of a cause marketing management plan
  • Evaluating the partnership: set outcomes so that you and your corporate partner both benefit from the arrangement
Seminar attendees will come away with focused and creative strategies to capture a corporation's imagination while ensuring that their own organizations get much needed corporate support.

Speakers for this session:

Susan Hyatt
Business Philanthropy Coach
Business Nonprofit CONNECTIONS, Inc.

Susan Hyatt, founder of Business Nonprofit CONNECTIONS, Inc., specializes in strategic business–nonprofit partnerships that benefit both the community and company. For over 20 years, she has provided consulting/training on resource development, program evaluation, and board and organization development internationally with nonprofits of all sizes. One of her passions is helping nonprofits diversify their resource development strategies to include commerce-based connections with businesses such as cause marketing. She works with nonprofits to clarify their goals and readiness for cause marketing and other types of partnerships with companies, identify potential small business and corporate partners, make the ask, grow the relationship and evaluate success. In addition to her training and consulting, Susan routinely tracks and publishes best practices in cause marketing on her blog (BusinessGivingStrategies.com) as food for thought for both nonprofits and businesses. Susan completed her PhD work in Sociology-Social Change at Colorado State University.

Rebecca Saltman
President
A Foot in the Door Productions

Rebecca Saltman has been working in public relations, fundraising and grass roots coalition building for 20 years. In New York, Rebecca opened the Boston and New York offices for Steven Spielberg’s Survivors of the Shoah Visual History Foundation. Her efforts produced nearly 15,000 Holocaust survivor testimonies. This lead her to opening of the New York Museum of Jewish Heritage: A Living Memorial to the Holocaust on September 11, 1997. Rebecca’s first work in Denver was with Huntington’s Disease Society of America, developing national campaigns to fund Centers of Excellence nationwide. These campaigns continue to raise awareness and funds today. Most recently Rebecca was the Interim Executive Director for the Alliance for Sustainable Colorado and produced “THE BIG TENT” in collaboration with the Daily Kos and Progress Now. Today, Rebecca is a social entrepreneur and the President and Founder of an independent collaboration building firm.

Dave Webb
Founder & Chief Strategist
Mission Driven Marketing

Dave Webb has over twenty years of experience in marketing and business management focused on building brand awareness and loyalty, organizational development and creatively maximizing limited resources. He currently coaches and consults entrepreneurs, small businesses, and nonprofit organizations, and writes a popular blog at MissionDrivenMarketing.com with tips and resources on how to use strategic planning, social media, and cause marketing to make their mission their message. Dave was formerly the Rocky Mountain Community Outreach Coordinator for outdoor gear and clothing retailer REI, where he administered marketing, media relations, special events and community affairs. He regularly advised nonprofit groups on how to forge lasting relationships with business partners, and helped to plan, manage and promote many community service projects and fundraisers that increased public awareness, media attention, volunteer participation and raised donation and grant money for nonprofit partners. Dave is an award-winning speaker and former radio news anchor and reporter.

 

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  • Afternoon Seminars
  • Morning Seminars

     

Breakfast -Prior to panel discussion, participants and experts become acquainted over a continental breakfast

8:00 AM - 9:00 AM

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:00 PM - 1:00 PM

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

3:00 PM - 3:30 PM

Tuesday November 11, 2008Foundation Track
Panel discussion and dialogue with Grantmakers

9:00 AM - 12:00 PM

$ 95.00

All levels
Finding Funders: the art of successful research

1:00 PM - 3:00 PM

$ 55.00

 Beginner
Proposal writing

1:00 PM - 3:00 PM

$ 55.00

 Intermediate
How to build a successful relationship with grantmakers

3:30 PM - 5:00 PM

$ 55.00

 Intermediate
Winning proposals: a tour of four successful case studies

3:30 PM - 5:00 PM

$ 55.00

 Advanced
Tuesday November 11, 2008Corporate Track
Exploring the world of corporate sponsorship

1:00 PM - 3:00 PM

$ 55.00

 Beginner
Cause marketing: building profitable relationships with corporate partners

3:30 PM - 5:00 PM

$ 55.00

 Advanced

Breakfast -Participants registered for the first session become acquainted over a continental breakfast

7:00 AM - 8:00 AM

Networking break -Participants registered for the next session are served mid-morning refreshments

10:00 AM - 10:30 AM

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:30 PM - 1:30 PM

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

3:00 PM - 3:30 PM

Wednesday November 12, 2008Individual Track
Engaging your board

8:00 AM - 10:00 AM

$ 55.00

 Intermediate
Special events fundraising

8:00 AM - 10:00 AM

$ 55.00

 Intermediate
Online fundraising: harnessing technology to build and maintain relationships

9:00 AM - 12:30 PM

$ 95.00

 Intermediate
Major gifts fundraising

10:30 AM - 12:30 PM

$ 55.00

 Intermediate
Planned giving

1:30 PM - 3:00 PM

$ 55.00

 Advanced
Annual giving campaigns

1:30 PM - 3:00 PM

$ 55.00

 Intermediate
Fundraising in the one-person development shop: making the most of a shoestring budget

1:30 PM - 5:00 PM

$ 95.00

 All levels
Direct mail fundraising

3:30 PM - 5:00 PM

$ 55.00

 Intermediate
Capital campaigns

3:30 PM - 5:00 PM

$ 55.00

 Advanced


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