TITLE : Exploring the world of corporate sponsorship
CITY : Denver , CO
DATE : Tuesday, November 11, 2008
TIME : 1:00 PM - 3:00 PM
PRICE : $ 55.00
Exploring the world of corporate sponsorship
 

Unlike private foundation grants, corporate sponsorships typically come with fewer administrative burdens.  However, nonprofit leaders often fail to bear in mind that  sponsorship is a business deal, not a donation, and that successfully seeking sponsorships involves a set of skills that is quite different from other  types of fundraising.  This seminar will introduce you to the world of corporate sponsorships, and help you understand what sponsors are looking for when they decide to partner with you on on a project.  In particular, we will explore how to make corporate sponsorships a win-win deal for both sides.

The session will also cover the following topics:
  • An overview of the world of corporate sponsorship: understanding why companies invest in nonprofit organizations
  • Evaluating your organization's culture: is it ready for corporate sponsorship?
  • Structuring a sponsorship proposal: establishing the fit between your organization and the sponsor?
  • Engaging with sponsors: how to stimulate sponsor interest in your nonprofit
  • Closing the deal: the steps needed to get to the signed contract
Attendees will come away with the understanding that their organization is not only a charitable cause, but also a valuable marketing partner.
Speakers for this session:

Karen Fitzpatrick
Assistant Director of Development
Keystone Symposia on Molecular and Cellular Biology

At the Keystone Symposia on Molecular and Cellular Biology, Karen focuses on building relationships with Pharmaceutical and Biotech corporations. This has resulted in national and international corporate fundraising largely supporting the over $2.5 million dollar annual budget for meeting programs. She serves as a catalyst between global research scientists convening at over 50 yearly cutting-edge conferences and the Biotech and Life Sciences industries. In previous years her not-for-profit roles as Executive Director, National Coordinator, Lieutenant in a large Fire Dept. and Event Coordinator each afforded opportunities to work with the corporate community. Corporate support has ranged from grant awards, direct pledges/gifts, event sponsors and in-kind gifts. The corporate solicitation process is different from government and foundation grants in that it is important to have an element of personal rapport which supports their "What`s in it for THEM" focus or central point.

John Reid
Vice President of Development
Metro Community Provider Network

John Reid has over 20 years of experience working with non-profit children`s and healthcare organizations in the area of fund development, board development, management, program development, and fund-raising. He has served on many volunteer boards for non-profit organizations and has significant experience in the area of special events sponsorship procurement. Mr. Reid has an excellent track-record of corporate sponsorship solicitation and donor cultivation. Has developed celebrity gala dinners, ski races and golf events securing well over 5 million dollars in corporate sponsorship dollars for these events. He recently completed a $10 million capital campaign for current healthcare non-profits. His current position is with Metro Community Provider Network (MCPN), an organization that provides health-related services to the homeless and medically indigent populations of metro Denver, with a $25 million operating budget. Mr. Reid has a bachelor`s degree in Economics from University of California and is a member of the AFP.

 

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  • Afternoon Seminars
  • Morning Seminars

     

Breakfast -Prior to panel discussion, participants and experts become acquainted over a continental breakfast

8:00 AM - 9:00 AM

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:00 PM - 1:00 PM

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

3:00 PM - 3:30 PM

Tuesday November 11, 2008Foundation Track
Panel discussion and dialogue with Grantmakers

9:00 AM - 12:00 PM

$ 95.00

All levels
Finding Funders: the art of successful research

1:00 PM - 3:00 PM

$ 55.00

 Beginner
Proposal writing

1:00 PM - 3:00 PM

$ 55.00

 Intermediate
How to build a successful relationship with grantmakers

3:30 PM - 5:00 PM

$ 55.00

 Intermediate
Winning proposals: a tour of four successful case studies

3:30 PM - 5:00 PM

$ 55.00

 Advanced
Tuesday November 11, 2008Corporate Track
Exploring the world of corporate sponsorship

1:00 PM - 3:00 PM

$ 55.00

 Beginner
Cause marketing: building profitable relationships with corporate partners

3:30 PM - 5:00 PM

$ 55.00

 Advanced

Breakfast -Participants registered for the first session become acquainted over a continental breakfast

7:00 AM - 8:00 AM

Networking break -Participants registered for the next session are served mid-morning refreshments

10:00 AM - 10:30 AM

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:30 PM - 1:30 PM

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

3:00 PM - 3:30 PM

Wednesday November 12, 2008Individual Track
Engaging your board

8:00 AM - 10:00 AM

$ 55.00

 Intermediate
Special events fundraising

8:00 AM - 10:00 AM

$ 55.00

 Intermediate
Online fundraising: harnessing technology to build and maintain relationships

9:00 AM - 12:30 PM

$ 95.00

 Intermediate
Major gifts fundraising

10:30 AM - 12:30 PM

$ 55.00

 Intermediate
Planned giving

1:30 PM - 3:00 PM

$ 55.00

 Advanced
Annual giving campaigns

1:30 PM - 3:00 PM

$ 55.00

 Intermediate
Fundraising in the one-person development shop: making the most of a shoestring budget

1:30 PM - 5:00 PM

$ 95.00

 All levels
Direct mail fundraising

3:30 PM - 5:00 PM

$ 55.00

 Intermediate
Capital campaigns

3:30 PM - 5:00 PM

$ 55.00

 Advanced


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