TITLE : Direct mail fundraising
CITY : Denver , CO
DATE : Wednesday, November 12, 2008
TIME : 3:30 PM - 5:00 PM
PRICE : $ 55.00
Direct mail fundraising

Do pledge drives represent the bulk of your fundraising efforts? It’s time to consider more effective, more affordable direct mail campaigns. Done correctly, a direct mail campaign can be your most cost-effective and productive fundraising tool.  On the other hand, if you miss the mark, your direct mail campaign could flounder or even hurt your reputation amongst your target donors. You need to develop a long-term plan for your direct mail campaign that can help you attract donors, retain donors and build relationships.

Topics we will cover include:
  •  Mastering the what, where and how of direct mail
  •  Integrating direct mail with your annual campaign
  •  Using direct mail to grow your donor base and increase the size of average gifts
  •  The value of direct mail in identifying and cultivating major donors on your mailing list
This session will ground you in the fundamentals of direct mail fundraising and give you a solid plan as well as usable tools to develop your own comprehensive direct mail program.  It is intended for fundraisers of all levels.
Speakers for this session:

Kathleen Contrino
Vice President
The Contrino Group

Kathleen H. Contrino, is the Vice President of The Contrino Group and its affiliates. Kathleen provides nonprofit consultation to local, regional and national nonprofit organizations in development and fundraising assessment, fundraising and marketing program development, and organizational development. Kathleen has developed and managed successful direct mail campaigns that have raised millions of dollars. Prior to founding The Contrino Group, Kathleen held leadership and management roles in the nonprofit sector for 20 years including senior development positions serving higher education, healthcare, social service, political and arts and cultural. Kathleen has a Bachelor of Science from Florida State University and a Master of Science from Colorado State University. Kathleen is a faculty member with Regis University, Denver, CO and teaches in the Graduate Nonprofit Management Program. Kathleen is an active member of the Association of Fundraising Professionals, The Direct Marketing Association, The Direct Marketing Association Nonprofit Federation.

Joe Contrino
CEO
The Contrino Group

Joe Contrino is CEO and founder of The Contrino Group and Contrino Direct Marketing, Inc. Joe has over 25 years of direct marketing and direct mail fundraising experience. He is a Board Member of the United States Postal Customer Council, a Charter Board Member of Rocky Mountain regional chapter of the Mailing and Fulfillment Service Association (MFSA), a member of the Direct Marketing Association, and a member of the Association of Fundraising Professionals. Joe has a B.S. in Business Management from Dominican College of Blauvelt, N.Y.and is a Certified Direct Marketer with the Direct Marketing Association. Joe is frequently requested to speak on topics such as direct mail fundraising, direct mail marketing, database marketing and changes in the United States Postal Service.

 

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Breakfast -Prior to panel discussion, participants and experts become acquainted over a continental breakfast

8:00 AM - 9:00 AM

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:00 PM - 1:00 PM

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

3:00 PM - 3:30 PM

Tuesday November 11, 2008Foundation Track
Panel discussion and dialogue with Grantmakers

9:00 AM - 12:00 PM

$ 95.00

All levels
Finding Funders: the art of successful research

1:00 PM - 3:00 PM

$ 55.00

 Beginner
Proposal writing

1:00 PM - 3:00 PM

$ 55.00

 Intermediate
How to build a successful relationship with grantmakers

3:30 PM - 5:00 PM

$ 55.00

 Intermediate
Winning proposals: a tour of four successful case studies

3:30 PM - 5:00 PM

$ 55.00

 Advanced
Tuesday November 11, 2008Corporate Track
Exploring the world of corporate sponsorship

1:00 PM - 3:00 PM

$ 55.00

 Beginner
Cause marketing: building profitable relationships with corporate partners

3:30 PM - 5:00 PM

$ 55.00

 Advanced

Breakfast -Participants registered for the first session become acquainted over a continental breakfast

7:00 AM - 8:00 AM

Networking break -Participants registered for the next session are served mid-morning refreshments

10:00 AM - 10:30 AM

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:30 PM - 1:30 PM

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

3:00 PM - 3:30 PM

Wednesday November 12, 2008Individual Track
Engaging your board

8:00 AM - 10:00 AM

$ 55.00

 Intermediate
Special events fundraising

8:00 AM - 10:00 AM

$ 55.00

 Intermediate
Online fundraising: harnessing technology to build and maintain relationships

9:00 AM - 12:30 PM

$ 95.00

 Intermediate
Major gifts fundraising

10:30 AM - 12:30 PM

$ 55.00

 Intermediate
Planned giving

1:30 PM - 3:00 PM

$ 55.00

 Advanced
Annual giving campaigns

1:30 PM - 3:00 PM

$ 55.00

 Intermediate
Fundraising in the one-person development shop: making the most of a shoestring budget

1:30 PM - 5:00 PM

$ 95.00

 All levels
Direct mail fundraising

3:30 PM - 5:00 PM

$ 55.00

 Intermediate
Capital campaigns

3:30 PM - 5:00 PM

$ 55.00

 Advanced


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