TITLE : Direct mail fundraising
CITY : Denver , CO
DATE : Wednesday, September 16, 2009
TIME : 3:30 PM - 4:45 PM
PRICE : $ 65.00
Direct mail fundraising
 

Do pledge drives represent the bulk of your fundraising efforts? It’s time to consider more effective, more affordable direct mail campaigns. Done correctly, a direct mail campaign can be your most cost-effective and productive fundraising tool.  On the other hand, if you miss the mark, your direct mail campaign could flounder or even hurt your reputation amongst your target donors. You need to develop a long-term plan for your direct mail campaign that can help you attract donors, retain donors and build relationships.

Topics we will cover include:
  •  Mastering the what, where and how of direct mail
  •  Integrating direct mail with your annual campaign
  •  Using direct mail to grow your donor base and increase the size of average gifts
  •  The value of direct mail in identifying and cultivating major donors on your mailing list
This session will ground you in the fundamentals of direct mail fundraising and give you a solid plan as well as usable tools to develop your own comprehensive direct mail program.  It is intended for fundraisers of all levels.
Speakers for this session:

Joe Contrino
Ceo
The Contrino Group

Joe has over 25 years of direct marketing experience. He was President of KP Corporation, Denver and President of Concept Direct Marketing. In his current position, he provides direct marketing communications services to over 200 corporate and non-profit clients. Joe is a DMA Certified Direct Marketer, a Executive Board Member of the United States Postal Customer Council, and a Charter Board Member of Rocky Mountain regional chapter of the Mailing and Fulfillment Service Association (MFSA). He is a member of the Direct Marketing Association, Direct Marketing Nonprofit Federation, a member of the Rocky Mountain Direct Marketing Association, and a member of the Association of Fundraising Professionals. He earned a Bachelor of Science in Business Management from Dominican College of Blauvelt, New York.

Kathleen Contrino
President
The Contrino Group

Kathleen provides nonprofit consultation to local, regional and national nonprofit organizations in development and fundraising assessment, and program development. Prior to founding The Contrino Group, Kathleen held leadership and management roles in the nonprofit sector for 20 years including senior development and marketing positions serving Public Broadcasting,higher education, healthcare, social service, political, environmental and arts and cultural. Kathleen has a Bachelor of Science from Florida State University and a Master of Science from Colorado State University. Kathleen is a faculty member with Regis University and teaches in the Nonprofit Management Graduate Program. Kathleen is a member of the Association of Fundraising Professionals, The Direct Marketing Association, The Direct Marketing Association Nonprofit Federation, The Association of University Professors, The Rocky Mountain Direct Marketing Association and CASE.

Jim Moore
Owner, General Partner
CommUlinks of Colorado

Jim Moore has 17 years of nonprofit experience as CEO of thee nonprofit organizations, CFO and a development officer. Jim also has 22 years of experience in TV broadcasting, and he has a degree in communications theory including organizational communications (Rhetoric and Communications) from SUNY at Albany. In his last job, Jim joined the national headquarters in Colorado for a nonprofit advocacy organization, where he developed comprehensive, coherent advocacy, communications, public relations and fundraising strategy and messages for the movement. He collaborated on national media campaigns and reshaped the organization`s publications. Relying largely on direct mail, he increased organization membership by 23% in 12 months and exceeded fundraising goals by more than 1.3 million dollars. He also overhauled their organizational structure and revamped accounting procedures. Jim is a member of the Colorado Nonprofit Association and a past member of AFP and the CO Planned Giving Round Table.

Douglas Yost
Director of Information Services
Colorado Symphony Orchestra

After undergraduate work in Sociology and a graduate degree in Public Administration, Doug “crossed over to the Dark Side” to work with computer databases. During his 17 years at the University of Colorado Foundation, Doug worked with the early “evangelists” from Cornell University implementing the “Moves Management” model for fundraising.  Doug is proud to have played a significant role in the foundation’s first successful Billon dollar campaign.   At the Colorado Symphony Orchestra, Doug is responsible for segmentation and tracking results for marketing as well as fundraising. Doug has also worked as a volunteer in the non-profit community as Treasurer of Summit Historical Society; President of the Denver Figure Skating Club; Treasurer of the Jeffco Action Center; and provided technical support for the Denver Metropolitan Arts Alliance and the Colorado Ballet.

 

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Finding Foundation Funders: the art of successful research

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Engaging your board in fundraising

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Online fundraising: harnessing technology to build and maintain relationships

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Introduction to Major Gifts

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Complex issues affecting major gifts solicitations

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Fundraising in the one-person development shop: making the most of a shoestring budget

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Special events fundraising

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Capital campaigns

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Direct mail fundraising

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 Intermediate


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