TITLE : Cause marketing: building profitable relationships with corporate partners
CITY : Denver , CO
DATE : Tuesday, September 15, 2009
TIME : 1:45 PM - 3:00 PM
PRICE : $ 65.00
Cause marketing: building profitable relationships with corporate partners
 

Cause marketing is defined as a corporate/nonprofit partnership that aligns the power of a company's brand, marketing and people with a nonprofit's cause, brand and assets. Companies spend well over $1.4 billion annually on cause marketing, and it provides over $4 billion of support for charitable causes.  This seminar will show you how to take advantage of this growing form of corporate support, and turn your nonprofit into a synonym for a particular  cause.

This session is intended as a follow-on to the corporate sponsorship seminar, and will cover the following topics:
  • Cause marketing 101: understand the differences between corporate sponsorship and cause related marketing
  • Packaging your assets: analyze what you have and what you need to make your organization attractive to corporate partners
  • Researching potential partners: establish a strategic fit between your organization's mission and the mission of your corporate partner
  • Managing the partnership: know the core elements of a cause marketing management plan
  • Evaluating the partnership: set outcomes so that you and your corporate partner both benefit from the arrangement
Seminar attendees will come away with focused and creative strategies to capture a corporation's imagination while ensuring that their own organizations get much needed corporate support.

Speakers for this session:

Gerri Howard
President
GomezHowardGroup

Gerri Gomez Howard is the President of The Gomez Howard Group, a firm that specializes in developing and implementing campaigns which promote important social issues and engages diverse, multicultural audiences. Since launching the Gomez Howard Group in 2005, Gerri has completed projects for various organizations including the Rose Community Foundation, Piton Foundation, Gay and Lesbian Fund, Young Americans Center for Financial Education, ARC Thrift Stores and several others Gerri worked with KCNC-TV for 18 years in community relations and marketing - where she created a unique position as a cause marketing account executive. Currently, Gerri volunteers her time with the Rose Community Foundation Child and Family Committee, The Sistah Summit, National Center for Community Collaborations, Jack & Jill, Colorado MESA and the Greater Denver CARES Mentoring Initiative.

Cindy Kerr
Owner
ckarma marketing

Cindy brings 20 years branding and communications expertise with Fortune 100 brands, international development, nonprofits and small businesses to create transformative marketing strategy and campaigns. She started ckarma marketing to meet the need for strategic marketing and communications for nonprofits and businesses making a positive difference in the world. She led campaigns and promotions for McDonald’s Corporation, Sears, Federal Express and Red Robin. In Africa, she created global marketing and promotions for KickStart International, a social entrepreneur ending poverty in Africa. The campaign for an irrigation pump that enables poor farmers to make money and prosper, achieved the highest sales ever in Kenya. They won a 2009 International Communicator award. Her degrees are in Journalism/Business and Masters in International Communications/Broadcasting. She is a yoga student, reader, learner, loves exploring and hiking in Colorado and around the world.

Kent McBride
Co-Founder and COO
Make The Difference Network

Kent McBride is Co-founder of Make The Difference Network (MtDN.com), a "Social Cause Network" that connects nonprofits, donors and businesses. MTDN`s innovative Businesses Who Care program is a "Social Cause Marketing" platform that combines the viral power of a social network with the passion of cause marketing. Kent is an Internet pioneer, co-founding a Denver-based Web development company in 1994, developing the original Web site for the DishNetwork and other large companies. He also conducted Internet seminars for thousands of small-businesses and nonprofits, helping them learn how to leverage the Internet to benefit their organizations. Kent is currently authoring "The Cause Marketing Factor," a book focusing on helping businesses and nonprofits leverage cause marketing strategies for their mutual benefit. (Publication date: Fall 2009) In August 2009, Kent will launch CauseMarketingRadio.com, an Internet radio station dedicated to "inspiring a cause marketing epidemic" within the small-to-medium-sized nonprofit and for-profit business worlds.

 

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  • Afternoon Seminars
  • Morning Seminars

     

Breakfast -Prior to panel discussion, participants and experts become acquainted over a continental breakfast

7:15 AM - 8:00 AM

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:30 PM - 1:45 PM

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

3:00 PM - 3:30 PM

Tuesday September 15, 2009Foundation Giving
Finding Foundation Funders: the art of successful research

8:00 AM - 9:15 AM

$ 65.00

 Beginner
Panel discussion and dialogue with Private Foundation Grantmakers

9:30 AM - 10:45 AM

$ 65.00

All levels
Proposal writing

11:15 AM - 12:30 PM

$ 65.00

 Beginner
Winning proposals: a tour of three successful case studies

1:45 PM - 3:00 PM

$ 65.00

 Advanced
How to build a successful relationship with grantmakers

3:30 PM - 4:45 PM

$ 65.00

 Intermediate
Tuesday September 15, 2009Corporate Giving
Finding Corporate Funders: the art of successful research

8:00 AM - 9:15 AM

$ 65.00

 Beginner
Exploring the world of corporate sponsorship

11:15 AM - 12:30 PM

$ 65.00

 Intermediate
Cause marketing: building profitable relationships with corporate partners

1:45 PM - 3:00 PM

$ 65.00

 Intermediate
Winning Corporate partnerships: an inside view of three case studies

3:30 PM - 4:45 PM

$ 65.00

 Advanced

Breakfast -Participants registered for the first session become acquainted over a continental breakfast

7:15 AM - 8:00 AM

Networking break -Participants registered for the next session are served mid-morning refreshments

10:45 AM - 11:15 AM

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:30 PM - 1:45 PM

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

3:00 PM - 3:30 PM

Wednesday September 16, 2009Individual Giving
Finding Individual Funders: the art of successful research

8:00 AM - 9:15 AM

$ 65.00

 Beginner
Engaging your board in fundraising

8:00 AM - 9:15 AM

$ 65.00

 Intermediate
Online fundraising: harnessing technology to build and maintain relationships

9:00 AM - 12:30 PM

$ 130.00

 All levels
Annual giving campaigns

9:30 AM - 10:45 AM

$ 65.00

 Intermediate
Introduction to Major Gifts

9:30 AM - 10:45 AM

$ 65.00

 Beginner
Complex issues affecting major gifts solicitations

11:15 AM - 12:30 PM

$ 65.00

 Advanced
Fundraising in the one-person development shop: making the most of a shoestring budget

1:45 PM - 5:00 PM

$ 130.00

 All levels
Special events fundraising

1:45 PM - 3:00 PM

$ 65.00

 Intermediate
Capital campaigns

1:45 PM - 3:00 PM

$ 65.00

 Intermediate
Planned giving

3:30 PM - 4:45 PM

$ 65.00

 Intermediate
Direct mail fundraising

3:30 PM - 4:45 PM

$ 65.00

 Intermediate


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