TITLE : Exploring the world of corporate sponsorship
CITY : Denver , CO
DATE : Tuesday, September 15, 2009
TIME : 11:15 AM - 12:30 PM
PRICE : $ 65.00
Exploring the world of corporate sponsorship
 

Unlike private foundation grants, corporate sponsorships typically come with fewer administrative burdens.  However, nonprofit leaders often fail to bear in mind that  sponsorship is a business deal, not a donation, and that successfully seeking sponsorships involves a set of skills that is quite different from other  types of fundraising.  This seminar will introduce you to the world of corporate sponsorships, and help you understand what sponsors are looking for when they decide to partner with you on on a project.  In particular, we will explore how to make corporate sponsorships a win-win deal for both sides.

The session will also cover the following topics:
  • An overview of the world of corporate sponsorship: understanding why companies invest in nonprofit organizations
  • Evaluating your organization's culture: is it ready for corporate sponsorship?
  • Structuring a sponsorship proposal: establishing the fit between your organization and the sponsor?
  • Engaging with sponsors: how to stimulate sponsor interest in your nonprofit
  • Closing the deal: the steps needed to get to the signed contract
Attendees will come away with the understanding that their organization is not only a charitable cause, but also a valuable marketing partner.
Speakers for this session:

James Anderson
Executive Director
Connect the World

In his current position, James has created a fundraising committee to reach out to corporations for cash, in-kind, and volunteer contributions. Previously, as Director of Development for The Cable Center, he was part of a team that created a fund raising campaign focused on the cable television industry which raised tens of millions of dollars. He worked with a committee of 12 cable TV executives to solicit funds from all technology vendors working in the industry. James is a current member of the Society of Cable Television Engineers. He has a B.S. degree from Wayne State University, and is a graduate in Film Making and Production of the Hollywood Film Institute.

Steve Gibson
Chief Operating Officer
National Institute for Trial Advocacy

In his current position, Steve is responsible for the day-to-day operations of NITA’s public programs, in-house training, publications and development, as well as sales and marketing, finance, HR and other functions. He brings broad experience in both the for-profit and non-profit realms, having served as COO for Right Hand Manager Software, VP Corporate Development for Maxager Technology, and Executive Director of The Bionomics Institute, a non-profit think tank focused on the role of technology in economic policy and business practices. Steve began his career on Wall Street as a research assistant to Alan Greenspan and as Associate Economist at Bear Stearns, having received his AB in Economics from Princeton University in 1986.

Luke Stahmer
President
Elways Colorado Crush

In his current position, Luke runs all aspects of John Elway’s partnerships and endorsements regarding sports including his Arena Team. In 2007, he started a nonprofit organization for Elway focusing on Youth Football, and developed several hundred thousand dollars annually in donations to fund scholarship programs, mentorship, and buy equipment for underprivileged kids. Luke serves as a Board Member for Arc Thrift of Colorado. He is the on the Executive committee for the largest Social Enterprise in the State of Colorado with over 750 paid employees and $45m in annual revenue. Luke is currently the President Elect for the National Football Foundation - Colorado Chapter.

 

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Breakfast -Prior to panel discussion, participants and experts become acquainted over a continental breakfast

7:15 AM - 8:00 AM

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:30 PM - 1:45 PM

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

3:00 PM - 3:30 PM

Tuesday September 15, 2009Foundation Giving
Finding Foundation Funders: the art of successful research

8:00 AM - 9:15 AM

$ 65.00

 Beginner
Panel discussion and dialogue with Private Foundation Grantmakers

9:30 AM - 10:45 AM

$ 65.00

All levels
Proposal writing

11:15 AM - 12:30 PM

$ 65.00

 Beginner
Winning proposals: a tour of three successful case studies

1:45 PM - 3:00 PM

$ 65.00

 Advanced
How to build a successful relationship with grantmakers

3:30 PM - 4:45 PM

$ 65.00

 Intermediate
Tuesday September 15, 2009Corporate Giving
Finding Corporate Funders: the art of successful research

8:00 AM - 9:15 AM

$ 65.00

 Beginner
Exploring the world of corporate sponsorship

11:15 AM - 12:30 PM

$ 65.00

 Intermediate
Cause marketing: building profitable relationships with corporate partners

1:45 PM - 3:00 PM

$ 65.00

 Intermediate
Winning Corporate partnerships: an inside view of three case studies

3:30 PM - 4:45 PM

$ 65.00

 Advanced

Breakfast -Participants registered for the first session become acquainted over a continental breakfast

7:15 AM - 8:00 AM

Networking break -Participants registered for the next session are served mid-morning refreshments

10:45 AM - 11:15 AM

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:30 PM - 1:45 PM

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

3:00 PM - 3:30 PM

Wednesday September 16, 2009Individual Giving
Finding Individual Funders: the art of successful research

8:00 AM - 9:15 AM

$ 65.00

 Beginner
Engaging your board in fundraising

8:00 AM - 9:15 AM

$ 65.00

 Intermediate
Online fundraising: harnessing technology to build and maintain relationships

9:00 AM - 12:30 PM

$ 130.00

 All levels
Annual giving campaigns

9:30 AM - 10:45 AM

$ 65.00

 Intermediate
Introduction to Major Gifts

9:30 AM - 10:45 AM

$ 65.00

 Beginner
Complex issues affecting major gifts solicitations

11:15 AM - 12:30 PM

$ 65.00

 Advanced
Fundraising in the one-person development shop: making the most of a shoestring budget

1:45 PM - 5:00 PM

$ 130.00

 All levels
Special events fundraising

1:45 PM - 3:00 PM

$ 65.00

 Intermediate
Capital campaigns

1:45 PM - 3:00 PM

$ 65.00

 Intermediate
Planned giving

3:30 PM - 4:45 PM

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Direct mail fundraising

3:30 PM - 4:45 PM

$ 65.00

 Intermediate


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