TITLE : Annual giving campaigns
CITY : Washington , DC
DATE : Wednesday, May 19, 2010
TIME : 9:30 AM - 10:45 AM
PRICE : $ 60.00
Annual giving campaigns
 

Ask any fundraiser and they'll tell you that the annual fund is the foundation for all other fundraising efforts. By developing a successful, ongoing annual program, you'll be able to raise funds to operate your nonprofit, while building a pool of donors from which to draw potential major, planned, and capital gift donors. Get practical advice on progressive approaches to annual giving programs with this specialized session.

- Attracting new donors to your annual campaign
- Establishing recurring gifts and loyalty programs to acknowledge frequent donors
- Utilizing special events to raise annual funds
- Maximizing traditional forms of solicitation such as appeal letters and phonathons
- Using the web to jump start your annual giving program

Attendees of all skill levels will find interesting approaches to annual giving campaigns in this session

Attendees will walk out with new approaches to (i) better understand donors, (ii) segment donors, (iii) communicate to donors, and (iv) match available funding needs to donor interests.
Speakers for this session:

Jim Dickman
Executive VP
Lewis Direct

Jim has been involved in fundraising for his company for 44 years. Currently, he is responsible for the annual campaign strategy, and creative and back-end analytics for a wide variety of regional and national nonprofit organizations. He is also resposonsible for writing the plans for annual giving campaigns that target the logical audiences. He has been a lecturer in the MBA programs at Johns Hopkins, Loyola and Emory Universities. He earned a BA in Economics from McDaniel College, and is a member of AFP.

Maria Fisher
Annual Giving Manager
The Nature Conservancy

Maria has been involved in fundraising for 12 years. In her current position, she manages solicitations for $10, 000 + donors who have not been assigned relationship managers. Maria also manages the telemarketing campaign for $1,000+ donors. She focuses on retention, re-solicitation strategies and cultivation to build/sustain a broad, consistent base of donors. Previously, as Donor Relations Manager at The Nature Conservancy, Maria was responsible for the creation/implementation of cultivation strategies for major/deferred gift suspects. She conducted exploratory meetings with donors to determine capacity and transitioned major gift ‘suspects’ into the prospects Moves Management process. She worked with philanthropy to cultivate/solicit donors through meetings, trips and events. Before that, Maria worked as Workplace Giving Manager serving as The Nature Conservancy's representative in Earth Share, a national environmental federation. She was responsible for compliance with state charitable solicitation registrations, completion of all workplace campaign applications, timely submission of matching gift applications, responding to workplace/matching gift inquiries. She earned an Associate Degree in Liberal Arts from Vernon Jr. College. She is a member of the Association of Fundraising Professionals, the Association of Donor Relations Professionals and the DMAW. Maria also served in The United States Air Force from 1984-1987.

Royce Gibson
Membership & Development Director
Appalachian Trail Conservancy

Royce has been involved in fundraising for 15 years. In his current position, he is responsible for all aspects of membership and development including direct mail, online strategy, annual giving, foundation and corporate giving. In four years as the director he has overseen a doubling in annual giving revenue and created a strategic plan to double that again in the next three years without cannibalizing any other revenue streams. Previously, as Production Director at Public Interest Data, Inc, Royce was responsible for managing the workflow of 50+ non-profit client's direct mail selection and update needs. He served as a trainer for clients and conversion specialist for new clients. Before that, he worked as Direct Mail Manager at Zero Population Growth and Planned Parenthood Federation of America where he was responsible for Annual renewal, appeal and monthly donor strategies and analysis. He earned BA in Political Science from American University, and is a member of AFP.

 

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  • Afternoon Seminars
  • Morning Seminars

     

Breakfast -Participants registered for the first session become acquainted over a continental breakfast

7:30 AM - 8:00 AM

Networking Break

10:45 AM - 11:15 AM

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:30 PM - 1:30 PM

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

2:45 PM - 3:15 PM

Tuesday May 18, 2010Corporate Giving
Finding Corporate Funders: the art of successful research

8:00 AM - 9:15 AM

$ 60.00

 Beginner
Panel discussion and dialogue with Corporate Grantmakers

9:30 AM - 10:45 AM

$ 60.00

All levels
Exploring the world of corporate sponsorship

11:15 AM - 12:30 PM

$ 60.00

 Intermediate
Cause marketing: building profitable relationships with corporate partners

1:30 PM - 2:45 PM

$ 60.00

 Intermediate
Winning Corporate partnerships: an inside view of three case studies

3:15 PM - 4:30 PM

$ 60.00

 Advanced
Tuesday May 18, 2010Foundation Giving
Finding Foundation Funders: the art of successful research

8:00 AM - 9:15 AM

$ 60.00

 Beginner
Panel discussion and dialogue with Private Foundation Grantmakers

9:30 AM - 10:45 AM

$ 60.00

All levels
Proposal writing

11:15 AM - 12:30 PM

$ 60.00

 Beginner
Winning proposals: a tour of three successful case studies

1:30 PM - 2:45 PM

$ 60.00

 Advanced
How to build a successful relationship with grantmakers

3:15 PM - 4:30 PM

$ 60.00

 Intermediate

Breakfast -Participants registered for the first session become acquainted over a continental breakfast

7:30 AM - 8:00 AM

Networking break -Participants registered for the next session are served mid-morning refreshments

10:45 AM-11:15 AM

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:30 PM - 1:30 PM

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

2:45 PM - 3:15 PM

Wednesday May 19, 2010Individual Giving
Social Media

8:00 AM - 9:15 AM

$ 60.00

 Intermediate
Engaging your board in fundraising

8:00 AM - 9:15 AM

$ 60.00

 Intermediate
Online fundraising: harnessing technology to build and maintain relationships

9:15 AM - 12:30 PM

$ 120.00

 All levels
Annual giving campaigns

9:30 AM - 10:45 AM

$ 60.00

 Intermediate
Introduction to Major Gifts

9:30 AM - 10:45 AM

$ 60.00

 Beginner
Complex issues affecting major gifts solicitations

11:15 AM - 12:30 PM

$ 60.00

 Advanced
Fundraising in the one-person development shop: making the most of a shoestring budget

1:30 PM - 4:30 PM

$ 120.00

 All levels
Special events fundraising

1:30 PM - 2:45 PM

$ 60.00

 Intermediate
Capital campaigns

1:30 PM - 2:45 PM

$ 60.00

 Intermediate
Planned giving

3:15 PM - 4:30 PM

$ 60.00

 Intermediate
Finding Individual Funders: the art of successful research

3:15 PM - 4:30 PM

$ 60.00

 Beginner


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