TITLE : Online fundraising: harnessing technology to build and maintain relationships
CITY : Washington , DC
DATE : Wednesday, May 19, 2010
TIME : 9:15 AM - 12:30 PM
PRICE : $ 120.00
Online fundraising: harnessing technology to build and maintain relationships
 

With the potential of technology to reach a much larger audience quickly and inexpensively, more and more organizations are using an online presence to reach donors, members, volunteers and supporters.  An online presence consists of much more than a "Donate Now" button on your website.  You can now use technology to run special events, promote a planned giving program, recruit and retain volunteers, manage donor data, and much more.  In addition, the internet offers a valuable way to market your nonprofit if you know how to use your website effectively.

This session will explore the following topics:
  • Promoting your organization online: use email campaigns and E-newsletters to reach new and existing supporters of your organization
  • Electronic prospect research: use the internet to uncover rich data sources and build profiles of top prospects
  • Online donor recruitment: use website appeals to create donor interest
  • Online donor renewal: use online renewals to lower costs and increase response rates
  • Volunteer mobilization: use the web to build strong relationships with your volunteers
  • Donor management systems: use donor management systems to keep in touch with, and reach out to, record numbers of donors
  • Online event management: use software to plan, market, and coordinate your events
Attendees will walk away wondering why they have not made greater use of technology until now.

Speakers for this session:

Jeff Kline
Founder, Chief Executive Officer and President
Accrisoft Corporation

Over the last decade, Jeff he has helped a wide variety of organizations leverage the Web to effectively manage membership, raise money, publicize causes, utilize social media, and communicate with key constituencies through dynamic email campaigns. An expert in leveraging the Internet for business success, Jeff is a frequent guest speaker on Web strategies for business success, email marketing, content management systems, personalized news, Web analytics and other critical topics. Previously, as CEO at Adcom Corporation, Jeff was responsible for a customer-driven company that specialized in providing total office automation solutions, he pioneered the development of a totally integrated office concept. He earned a B.A. in Business Management from University of Akron.

John Pellegrin
President
Law Offices of John D. Pellegrin, P.C.

For more then a decade, John has been involved in advising various organizations in utilizing Internet technology to build relationships, as well as garner and retain members. John has worked with various nonprofit clients to provide membership recruitment, event and institutional/organization sponsorships and marketing. Among various electronic fundraising and coalition-building outreach efforts, he has published articles in electronic newsletters noting the value of membership/sponsorship in these nonprofit associations. He has also used electronic media to encouraged support of these organizations, their mission statements, and individual members who themselves are separate entities, both nonprofit and commercial. His continued efforts have resulted in brand and mission awareness with strong coalition building. John presented on the Legal Issues involved in Social Media at a CNS event on November 10, 2009, as well as presented on various legal and related topics to nonprofit organizations. John holds BSBA in Business Administration from Georgetown University, and a Juris Doctoris from Fordham University.

Tracy Taylor
President and CEO
Tracy A. Taylor and Associates

Tracy has been involved in fundraising for more than 15 years. In her current position she is responsible for consulting with clients on the uses of online tools to create fundraising campaigns and build relationships with individuals, foundations, and corporations. In her previous position as executive director of the Natural Products Foundation, she was responsible for fundraising efforts, including online fundraising through the foundation websites, email marketing campaigns, advocacy campaigns, Twitter micro-fundraising, affiliate marketing, and other innovative approaches to online fundraising. In her three years there she raised awareness of the foundation activities including interaction with federal agencies regarding her organization’s self-regulatory program promoting truth in advertising and labeling for dietary supplements. She earned Bachelor's Degree in journalism from California State University, Fullerton and a Master's in psychology from Pepperdine University. She has also been certified by the American Society of Association Executives for her expertise in nonprofit management.

 

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Breakfast -Participants registered for the first session become acquainted over a continental breakfast

7:30 AM - 8:00 AM

Networking Break

10:45 AM - 11:15 AM

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:30 PM - 1:30 PM

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

2:45 PM - 3:15 PM

Tuesday May 18, 2010Corporate Giving
Finding Corporate Funders: the art of successful research

8:00 AM - 9:15 AM

$ 60.00

 Beginner
Panel discussion and dialogue with Corporate Grantmakers

9:30 AM - 10:45 AM

$ 60.00

All levels
Exploring the world of corporate sponsorship

11:15 AM - 12:30 PM

$ 60.00

 Intermediate
Cause marketing: building profitable relationships with corporate partners

1:30 PM - 2:45 PM

$ 60.00

 Intermediate
Winning Corporate partnerships: an inside view of three case studies

3:15 PM - 4:30 PM

$ 60.00

 Advanced
Tuesday May 18, 2010Foundation Giving
Finding Foundation Funders: the art of successful research

8:00 AM - 9:15 AM

$ 60.00

 Beginner
Panel discussion and dialogue with Private Foundation Grantmakers

9:30 AM - 10:45 AM

$ 60.00

All levels
Proposal writing

11:15 AM - 12:30 PM

$ 60.00

 Beginner
Winning proposals: a tour of three successful case studies

1:30 PM - 2:45 PM

$ 60.00

 Advanced
How to build a successful relationship with grantmakers

3:15 PM - 4:30 PM

$ 60.00

 Intermediate

Breakfast -Participants registered for the first session become acquainted over a continental breakfast

7:30 AM - 8:00 AM

Networking break -Participants registered for the next session are served mid-morning refreshments

10:45 AM-11:15 AM

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:30 PM - 1:30 PM

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

2:45 PM - 3:15 PM

Wednesday May 19, 2010Individual Giving
Social Media

8:00 AM - 9:15 AM

$ 60.00

 Intermediate
Engaging your board in fundraising

8:00 AM - 9:15 AM

$ 60.00

 Intermediate
Online fundraising: harnessing technology to build and maintain relationships

9:15 AM - 12:30 PM

$ 120.00

 All levels
Annual giving campaigns

9:30 AM - 10:45 AM

$ 60.00

 Intermediate
Introduction to Major Gifts

9:30 AM - 10:45 AM

$ 60.00

 Beginner
Complex issues affecting major gifts solicitations

11:15 AM - 12:30 PM

$ 60.00

 Advanced
Fundraising in the one-person development shop: making the most of a shoestring budget

1:30 PM - 4:30 PM

$ 120.00

 All levels
Special events fundraising

1:30 PM - 2:45 PM

$ 60.00

 Intermediate
Capital campaigns

1:30 PM - 2:45 PM

$ 60.00

 Intermediate
Planned giving

3:15 PM - 4:30 PM

$ 60.00

 Intermediate
Finding Individual Funders: the art of successful research

3:15 PM - 4:30 PM

$ 60.00

 Beginner


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