TITLE : Exploring the world of corporate sponsorship
CITY : Washington , DC
DATE : Tuesday, May 18, 2010
TIME : 11:15 AM - 12:30 PM
PRICE : $ 60.00
Exploring the world of corporate sponsorship
 

Unlike private foundation grants, corporate sponsorships typically come with fewer administrative burdens.  However, nonprofit leaders often fail to bear in mind that  sponsorship is a business deal, not a donation, and that successfully seeking sponsorships involves a set of skills that is quite different from other  types of fundraising.  This seminar will introduce you to the world of corporate sponsorships, and help you understand what sponsors are looking for when they decide to partner with you on on a project.  In particular, we will explore how to make corporate sponsorships a win-win deal for both sides.

The session will also cover the following topics:
  • An overview of the world of corporate sponsorship: understanding why companies invest in nonprofit organizations
  • Evaluating your organization's culture: is it ready for corporate sponsorship?
  • Structuring a sponsorship proposal: establishing the fit between your organization and the sponsor?
  • Engaging with sponsors: how to stimulate sponsor interest in your nonprofit
  • Closing the deal: the steps needed to get to the signed contract
Attendees will come away with the understanding that their organization is not only a charitable cause, but also a valuable marketing partner.
Speakers for this session:

Lewis Flax
President
Flax Associates

Lewis has specialized in partnership and sponsorship development efforts for many years. He assists nonprofits in establishing and implementing corporate partnership programs, successful sales outreach, and effective execution of these initiatives. Previously, Lewis served as a Vice President for IEG, a sponsorship and consulting firm where he was responsible for the nonprofit sector within the Washington DC metropolitan area. He also led the development efforts at Financial Executives International where he overhauled the corporate partnership program realizing significant revenue gains. Lewis serves as an instructor of the "Sales Advantage" course offered through Dale Carnegie Training. He received a BA in political science from the University of Rochester and a Masters in international management from the University of Maryland. He is also involved in the American Society of Association Executives and serves as committee chairs on both the member action team and the marketing section council.

Susan Gaffney
Manager, External Relations
National Alliance on Mental Illness

Susan has been involved in development for four years. In her current position, she is responsible for corporate fundraising, special events, and board relationships. Previously, as Director of Strategic Partnerships at New Leaders for New Schools, Susan was responsible for individual, foundation, corporate fundraising, and special events. Before that, she worked as Director of the Center for Excellence at Mount Sinai Adolescent Health Center where she was responsible for management of a multi-year, million-dollar state wide project. Her responsibilities included, training, research, evaluation, and grant management. She earned Master of Science in Nonprofit Management from The New School for Social Research, and a Bachelor of Arts in History from St. Bonaventure University.

Carl D. Manfield, ACFRE
Principal
Manfield Fundraising Counsel, LLC

Carl has been involved in fundraising for 40 years. In his current position, he is responsible for consulting clients on all aspects of nonprofit management specializing in corporate sponsorships. Previously, as President of Virginia Childrens Healthcare Network he raised funds for five children’s hospitals across the commonwealth of Virginia using corporate sponsorships and special events. Carl has a Masters in Education from Springfield College in Community Leadership and Development. He is an Advanced Certified Fundraising Executive (ACFRE), and holds a certificate from Clemson University in Event Management and Corporate Sponsorships.

 

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  • Afternoon Seminars
  • Morning Seminars

     

Breakfast -Participants registered for the first session become acquainted over a continental breakfast

7:30 AM - 8:00 AM

Networking Break

10:45 AM - 11:15 AM

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:30 PM - 1:30 PM

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

2:45 PM - 3:15 PM

Tuesday May 18, 2010Corporate Giving
Finding Corporate Funders: the art of successful research

8:00 AM - 9:15 AM

$ 60.00

 Beginner
Panel discussion and dialogue with Corporate Grantmakers

9:30 AM - 10:45 AM

$ 60.00

All levels
Exploring the world of corporate sponsorship

11:15 AM - 12:30 PM

$ 60.00

 Intermediate
Cause marketing: building profitable relationships with corporate partners

1:30 PM - 2:45 PM

$ 60.00

 Intermediate
Winning Corporate partnerships: an inside view of three case studies

3:15 PM - 4:30 PM

$ 60.00

 Advanced
Tuesday May 18, 2010Foundation Giving
Finding Foundation Funders: the art of successful research

8:00 AM - 9:15 AM

$ 60.00

 Beginner
Panel discussion and dialogue with Private Foundation Grantmakers

9:30 AM - 10:45 AM

$ 60.00

All levels
Proposal writing

11:15 AM - 12:30 PM

$ 60.00

 Beginner
Winning proposals: a tour of three successful case studies

1:30 PM - 2:45 PM

$ 60.00

 Advanced
How to build a successful relationship with grantmakers

3:15 PM - 4:30 PM

$ 60.00

 Intermediate

Breakfast -Participants registered for the first session become acquainted over a continental breakfast

7:30 AM - 8:00 AM

Networking break -Participants registered for the next session are served mid-morning refreshments

10:45 AM-11:15 AM

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:30 PM - 1:30 PM

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

2:45 PM - 3:15 PM

Wednesday May 19, 2010Individual Giving
Social Media

8:00 AM - 9:15 AM

$ 60.00

 Intermediate
Engaging your board in fundraising

8:00 AM - 9:15 AM

$ 60.00

 Intermediate
Online fundraising: harnessing technology to build and maintain relationships

9:15 AM - 12:30 PM

$ 120.00

 All levels
Annual giving campaigns

9:30 AM - 10:45 AM

$ 60.00

 Intermediate
Introduction to Major Gifts

9:30 AM - 10:45 AM

$ 60.00

 Beginner
Complex issues affecting major gifts solicitations

11:15 AM - 12:30 PM

$ 60.00

 Advanced
Fundraising in the one-person development shop: making the most of a shoestring budget

1:30 PM - 4:30 PM

$ 120.00

 All levels
Special events fundraising

1:30 PM - 2:45 PM

$ 60.00

 Intermediate
Capital campaigns

1:30 PM - 2:45 PM

$ 60.00

 Intermediate
Planned giving

3:15 PM - 4:30 PM

$ 60.00

 Intermediate
Finding Individual Funders: the art of successful research

3:15 PM - 4:30 PM

$ 60.00

 Beginner


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