TITLE : Exploring the world of corporate sponsorship
CITY : Washington , DC
DATE : Tuesday, May 19, 2009
TIME : 11:15 AM - 12:30 PM
PRICE : $ 65.00
Exploring the world of corporate sponsorship
 

Unlike private foundation grants, corporate sponsorships typically come with fewer administrative burdens.  However, nonprofit leaders often fail to bear in mind that  sponsorship is a business deal, not a donation, and that successfully seeking sponsorships involves a set of skills that is quite different from other  types of fundraising.  This seminar will introduce you to the world of corporate sponsorships, and help you understand what sponsors are looking for when they decide to partner with you on on a project.  In particular, we will explore how to make corporate sponsorships a win-win deal for both sides.

The session will also cover the following topics:
  • An overview of the world of corporate sponsorship: understanding why companies invest in nonprofit organizations
  • Evaluating your organization's culture: is it ready for corporate sponsorship?
  • Structuring a sponsorship proposal: establishing the fit between your organization and the sponsor?
  • Engaging with sponsors: how to stimulate sponsor interest in your nonprofit
  • Closing the deal: the steps needed to get to the signed contract
Attendees will come away with the understanding that their organization is not only a charitable cause, but also a valuable marketing partner.
Speakers for this session:

Larry Dilworth
Vice President, Development and Events
Community Anti-Drug Coalition of America

In his current position, Larry holds business development and operations responsibility, including fundraising, events management, and develops and manages a diverse portfolio of events, philanthropic campaigns, grants and contracts with government, corporations, and foundations. Larry has developed philanthropic support and value-based partnerships with hundreds of corporations during his tenure. Prior to joining CADCA, Larry worked with Accenture, Xerox, and entrepreneurial ventures in consulting, management, and human resources roles. He also served as a U.S. Army officer. Larry holds a Bachelor’s degree in Political Science from Alfred University, and a Master’s degree in Industrial & Labor Relations, jointly conferred by Cornell University and Baruch College. Larry serves on the Advisory Committees of the World Institute of Action Learning and the Lions Clubs International Foundation, and is a member of the American Society of Association Executives, and the Association of Fundraising Professionals.

Daphne Doyle Benbow
Assistant Director, Corporate and Community Relations
The Corporation for National and Community Service

With more than ten years corporate development and special event experience in the federal government, private and non-profit sectors. Currently, she is the Assistant Director of Corporate and Community Relations at the Corporation for National and Community Service, where she is responsible for fundraising and corporate outreach efforts in support of several national service programs and special initiatives such as AmeriCorps, A Billion+Change and the President’s Council on Service and Civic Participation. Prior to the Corporation, Daphne was the Special Events at the National Capital Chapter of the American Red Cross where she successfully exceeded annual fundraising goal by more than 15%. In addition, Daphne has worked on several special events such as the MLK National Memorial Fund Groundbreaking events, the annual NCNW, Black Family Reunion and the CVS Pharmacy of Promise Summit.

Lewis R. Flax
Principal
Flax and Associates

Lewis has specialized in sponsorship sales for many years. In 2001, he began working at Financial Executives International (FEI). Initially, he served as Director, Strategic Partnerships where he was responsible for generating new business relationships. He overhauled the structure of the partnership program, resulting in a partnership revenue stream exceeding $1.5M. As a result of the success of the partnership program, he was promoted to Vice President, Business Development. In his current position, Lewis assists nonprofits in understanding and implementing successful sales efforts when approaching potential corporate partners. Lewis is a certified instructor with Dale Carnegie Training and is an active member of the American Society for Association Executives. Lewis received a B.A. in Political Science from the University of Rochester in Rochester, NY and a Masters in International Management from the University of Maryland in College Park, MD.

 

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Breakfast -Participants registered for the first session become acquainted over a continental breakfast

7:00 AM - 8:00 AM

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:30 PM - 1:45 PM

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

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Tuesday May 19, 2009Foundation Giving
Finding Foundation Funders: the art of successful research

8:00 AM - 9:15 AM

$ 65.00

 Beginner
Panel discussion and dialogue with Private Foundation Grantmakers

9:30 AM - 10:45 AM

$ 65.00

All levels
Proposal writing

11:15 AM - 12:30 PM

$ 65.00

 Beginner
Winning proposals: a tour of three successful case studies

1:45 PM - 3:00 PM

$ 65.00

 Advanced
How to build a successful relationship with grantmakers

3:30 PM - 4:45 PM

$ 65.00

 Intermediate
Tuesday May 19, 2009Corporate Giving
Finding Corporate Funders: the art of successful research

8:00 AM - 9:15 AM

$ 65.00

 Beginner
Panel discussion and dialogue with Corporate Grantmakers

9:30 AM - 10:45 AM

$ 65.00

All levels
Exploring the world of corporate sponsorship

11:15 AM - 12:30 PM

$ 65.00

 Intermediate
Cause marketing: building profitable relationships with corporate partners

1:45 PM - 3:00 PM

$ 65.00

 Intermediate
Winning Corporate partnerships: an inside view of three case studies

3:30 PM - 4:45 PM

$ 65.00

 Advanced

Breakfast -Participants registered for the first session become acquainted over a continental breakfast

7:00 AM - 8:00 AM

Networking break -Participants registered for the next session are served mid-morning refreshments

10:45 AM - 11:15 AM

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:30 PM - 1:45 PM

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

3:00 PM - 3:30 PM

Wednesday May 20, 2009Individual Giving
Finding Individual Funders: the art of successful research

8:00 AM - 9:15 AM

$ 65.00

 Beginner
Engaging your board in fundraising

8:00 AM - 9:15 AM

$ 65.00

 Intermediate
Online fundraising: harnessing technology to build and maintain relationships

9:00 AM - 12:30 PM

$ 125.00

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Annual giving campaigns

9:30 AM - 10:45 AM

$ 65.00

 Intermediate
Introduction to Major Gifts

9:30 AM - 10:45 AM

$ 65.00

 Beginner
Complex issues affecting major gifts solicitations

11:15 AM - 12:30 PM

$ 65.00

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Fundraising in the one-person development shop: making the most of a shoestring budget

1:45 PM - 5:00 PM

$ 125.00

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Special events fundraising

1:45 PM - 3:00 PM

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Planned giving

3:30 PM - 4:45 PM

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Direct mail fundraising

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