Center For NonProfit Success

Direct mail fundraising

Do pledge drives represent the bulk of your fundraising efforts? It’s time to consider more effective, more affordable direct mail campaigns. Done correctly, a direct mail campaign can be your most cost-effective and productive fundraising tool. On the other hand, if you miss the mark, your direct mail campaign could flounder or even hurt your reputation amongst your target donors. You need to develop a long-term plan for your direct mail campaign that can help you attract donors, retain donors and build relationships.

Topics we will cover include:

Mastering the what, where and how of direct mail
Integrating direct mail with your annual campaign
Using direct mail to grow your donor base and increase the size of average gifts
The value of direct mail in identifying and cultivating major donors on your mailing list

This session will ground you in the fundamentals of direct mail fundraising and give you a solid plan as well as usable tools to develop your own comprehensive direct mail program. It is intended for fundraisers of all levels.

Speakers for this session:

Moira Kavanagh Crosby

President

MKDM creative fundraising strategies

In nearly twenty years working with nonprofits of all sizes, Moira has created direct mail and communications read by tens of millions of donors. Moira began her career in Boston managing telemarketing campaigns for national advocacy and environmental organizations. Prior to founding MKDM in 1999, she served as vice president of an agency in New York, where she developed and executed integrated direct marketing programs for a wide variety of progressive advocacy and social service organizations. Moira graduated cum laude from Tufts University with a B.A. in English. There, she served as President of Tufts Student Resources, the largest nonprofit, student-run business in the country. Moira is a past president of the Direct Marketing Fundraisers Association, and is a member of AFP, the DMAW and the Association of Direct Marketing.

Jim Dickman

Executive VP

Lewis Direct

Jim Dickman has 42 years experience in Direct Response Marketing. He has made significant contributions to the success of direct marketing programs for both national and regional organizations. He is a frequent lecturer on direct marketing techniques and is a recognized expert in areas of member retention and acquisition. Lectured at MBA programs at Johns Hopkins, Loyola and Emory. Jim brings considerable background and expertise in areas of research, program development, implementation and analysis.

Melissa Greco

Account Executive

Lautman Maska Neill & Company

As an Account Executive at Lautman Maska Neill & Company, Melissa manages the direct mail campaigns for Citymeals-On-Wheels, Ronald McDonald House of New York, Marine Corps Heritage Foundation, Friends Committee on National Legislation and the Meals-on-Wheels National Direct Mail Co-op, a consortium of fourteen local meals-on-wheels providers across the United States. During her seven years at LMN&C, Melissa has successfully helped to launch several non-profit organizations in direct mail. Prior to joining LMN&C, Melissa worked at Doner Direct, a direct mail and marketing agency, gaining experience in fundraising and commercial advertising. She is a member of the Association of Fundraising Professionals (AFP) and Direct Marketing Fundraisers Association.

Location/Directions

The Summit will be taking place at Catholic University which is 3 miles north of downtown DC, and close to all forms of public transportation. The full address is:
Catholic University of America (CUA)
Edward J. Pryzbyla Center, Room 322
620 Michigan Ave NE
Washington, DC 20064

Public Transportation
CUA is located on the Metro Red Line at the Brookland/CUA stop. Exit left out of the turnstile and the CUA campus is at the top of the Metro escalator. You will cross John McCormack Rd. Continue up the sidewalk between Gowan and Pangborn Halls. Turn south at the Crough Center. The Pryzbyla Center is directly behind the Crough Center.

Directions by car

From the West, I-66:
I-66 from Virginia empties onto Constitution Avenue. Continue east on Constitution Avenue and turn left on 6th Street, NW. Turn right on E Street, NW. Turn left on North Capitol Street. Drive approximately 2 miles and turn right on Michigan Avenue, NE. You will soon see the dome of the Shrine on your left marking a university entrance at 4th Street, NE.

From the South, I-95:
When I-95 intersects the Capital Beltway in Springfield, Virginia, follow I-395 North. After crossing the Potomac River, take the "Route 1 North" exit. The road becomes 14th Street, NW. Turn right on Constitution Avenue. Turn left on 6th Street, NW. Turn right on E Street, NW. Turn left on North Capitol Street. Drive approximately 2 miles and turn right on Michigan Avenue, NE. You will soon see the dome of the Shrine on your left marking a university entrance at 4th Street, NE.

From the East, Route 50:
Take Route 50 West (becomes New York Avenue) and exit on South Dakota Avenue. After approximately 1.3 miles, turn left onto Monroe Street. Follow Monroe Street until it merges with Michigan Avenue. You will see the dome of the Shrine on your right marking a university entrance at 4th Street, NE.

From the Northwest, I-70 to I-270:
From Frederick, Maryland, take Exit 53, I-270 South to Washington. I-270 divides. Take the 495 East, Silver Spring/College Park exit (two left lanes). You will eventually feed onto the beltway, I-495. Continue on I-495 and take Exit 22 B, the Baltimore/Washington Parkway. Continue traveling south on the Parkway and exit at Route 50 West. Take the South Dakota Avenue exit. After approximately 1.3 miles, turn left onto Monroe Street. At Michigan Avenue, Monroe Street ends. Bear left and you will see the dome of the Shrine on your right marking a university entrance at 4th Street, NE.

From the North, I-95 to I-495:
Follow I-95/I-495 South to Exit 22B, the Baltimore/Washington Parkway. Continue traveling south on the Parkway and exit at Route 50 West. Take the South Dakota Avenue exit. After approximately 1.3 miles, turn left onto Monroe Street. Monroe Street ends at Michigan Avenue, NE. Bear left and you will see the dome of the Shrine on your right marking a university entrance at 4th Street, NE.

Parking at Catholic University
Parking for the Pryzbyla Center is available in the nearby McMahon Parking lot. Passes for this parking lot can be purchased in the Pryzbyla Center at $7/day/vehicle.

Register Now

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Tuesday, May 13, 2008

Wednesday, May 14, 2008