Center For NonProfit Success

Annual giving campaigns

Ask any fundraiser and they'll tell you that the annual fund is the foundation for all other fundraising efforts. Though these campaigns tend to bring in smaller donations, they frequently reach a larger number of donors than many other approaches. Your annual fund also contains a valuable pool of supporters from which major donors will emerge. In order to take advantage of your annual fund, you need to develop a robust campaign that will reach every potential donor - both large and small.

Topics we will cover include:

Building a constituent base by focusing on donors' wants, needs and interests
How to make a compelling case for annual support
Creative ways to match institutional needs with donor interests
Effective solicitation strategies
Established ways to measure results

Attendees will walk out with new approaches to (i) better understand donors, (ii) segment donors, (iii) communicate to donors, and (iv) match available fundraising vehicles to donor interests. This session is intended for intermediate to advanced fundraisers.

Speakers for this session:

Christy Eaton

Director of Development

American Alliance for Health, Physical Education, Recreation & Dance (AAHPERD)

Since 1991, Christy Eaton has served in a fundraising/marketing role for several organizations. Eaton is the first development professional at AAHPERD and in three years has grown the sponsorship and individual giving revenue to over $1,000,000. Eaton’s main responsibilities are fundraising for donations from members and marketing the programs and events of the organization for sponsorship. Before joining AAHPERD, Eaton served as the Deputy Director of Development for a non-profit advocacy organization, the Federation for American Immigration Reform (FAIR) in Washington, DC. Eaton was responsible for the direct marketing program, which raised over $1,000,000 in individual donations, and other programs including online giving, donor sustainer programs, and planned giving. Prior to this position, Eaton was a political fundraising consultant to national presidential campaigns and several state and local campaigns.

Paulette Jackson

Regional Development Director

United Negro College Fund

Paulette is a Regional Development Director for the United Negro College Fund’s Northern Field Operations. Her position bears responsibility for overseeing a comprehensive multi-state $5.4 million dollar annual giving campaign. She is also responsible for multi-year strategic partnerships that provide educational opportunities for minority higher education students. Ms. Jackson was previously Director of Development for the National Alliance for the Mentally Ill in Arlington, VA. Prior to joining NAMI, she was on the development team at the University of Missouri – Rolla. She attended the University of Illinois, earned a Bachelor of Science degree in psychology at Cameron University in Oklahoma and a Master of Arts degree in philanthropy and development at St. Mary’s University in Minnesota.

Gregory Naleski

Vice President for Development

NativityMiguel Network of Schools

As the Vice President, Greg oversees all fundraising, development consultation, and communication services provided by the Network and within the Network’s office. Prior to coming on board with the NativityMiguel Network of Schools, Greg was the Executive Director for Institutional Advancement at Georgetown Prep. Greg ran a successful $25 million campaign that finished $5 million over goal through new strategies of cultivation and stewardship. He grew the Annual Fund by more than 30 percent and doubled the revenue raised from the gala event during his time at Prep. Greg has also worked as the Major Gifts Officer and former faculty at Loyola Blakefield. He holds a Biology degree from Loyola College in Maryland.

Location/Directions

The Summit will be taking place at Catholic University which is 3 miles north of downtown DC, and close to all forms of public transportation. The full address is:
Catholic University of America (CUA)
Edward J. Pryzbyla Center, Room 322
620 Michigan Ave NE
Washington, DC 20064

Public Transportation
CUA is located on the Metro Red Line at the Brookland/CUA stop. Exit left out of the turnstile and the CUA campus is at the top of the Metro escalator. You will cross John McCormack Rd. Continue up the sidewalk between Gowan and Pangborn Halls. Turn south at the Crough Center. The Pryzbyla Center is directly behind the Crough Center.

Directions by car

From the West, I-66:
I-66 from Virginia empties onto Constitution Avenue. Continue east on Constitution Avenue and turn left on 6th Street, NW. Turn right on E Street, NW. Turn left on North Capitol Street. Drive approximately 2 miles and turn right on Michigan Avenue, NE. You will soon see the dome of the Shrine on your left marking a university entrance at 4th Street, NE.

From the South, I-95:
When I-95 intersects the Capital Beltway in Springfield, Virginia, follow I-395 North. After crossing the Potomac River, take the "Route 1 North" exit. The road becomes 14th Street, NW. Turn right on Constitution Avenue. Turn left on 6th Street, NW. Turn right on E Street, NW. Turn left on North Capitol Street. Drive approximately 2 miles and turn right on Michigan Avenue, NE. You will soon see the dome of the Shrine on your left marking a university entrance at 4th Street, NE.

From the East, Route 50:
Take Route 50 West (becomes New York Avenue) and exit on South Dakota Avenue. After approximately 1.3 miles, turn left onto Monroe Street. Follow Monroe Street until it merges with Michigan Avenue. You will see the dome of the Shrine on your right marking a university entrance at 4th Street, NE.

From the Northwest, I-70 to I-270:
From Frederick, Maryland, take Exit 53, I-270 South to Washington. I-270 divides. Take the 495 East, Silver Spring/College Park exit (two left lanes). You will eventually feed onto the beltway, I-495. Continue on I-495 and take Exit 22 B, the Baltimore/Washington Parkway. Continue traveling south on the Parkway and exit at Route 50 West. Take the South Dakota Avenue exit. After approximately 1.3 miles, turn left onto Monroe Street. At Michigan Avenue, Monroe Street ends. Bear left and you will see the dome of the Shrine on your right marking a university entrance at 4th Street, NE.

From the North, I-95 to I-495:
Follow I-95/I-495 South to Exit 22B, the Baltimore/Washington Parkway. Continue traveling south on the Parkway and exit at Route 50 West. Take the South Dakota Avenue exit. After approximately 1.3 miles, turn left onto Monroe Street. Monroe Street ends at Michigan Avenue, NE. Bear left and you will see the dome of the Shrine on your right marking a university entrance at 4th Street, NE.

Parking at Catholic University
Parking for the Pryzbyla Center is available in the nearby McMahon Parking lot. Passes for this parking lot can be purchased in the Pryzbyla Center at $7/day/vehicle.

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Tuesday, May 13, 2008

Wednesday, May 14, 2008