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TITLE
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Special events fundraising
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CITY
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Washington , DC
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DATE
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Wednesday, May 14, 2008
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TIME
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8:00 AM - 10:00 AM
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PRICE
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$ 55.00
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Special events fundraising
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One of the best ways to educate the public about your nonprofit, recruit volunteers and solicit donors face-to-face is to hold a special event. This event could be related to the mission of your organization, or just an event like a blood drive, art showing or a concert that you organize.
Topics we will cover include:
- Is a special event right for your organization? A look at the pros and cons of planning award receptions, sports tournaments, auctions, and other fund-raising events
- How much money should your event make? Revenue considerations for a nonprofit event
- Should you underwrite the event? Understanding the strings attached to corporate sponsorship
- How should you market your event? Segmenting and positioning yourself for your target market
Attendees will walk out with key insights on whether a special event is feasible, and how to make it a roaring success. This session is intended for intermediate to advanced fundraisers.
| | Speakers for this session:
| | Jaye Lopez | | Associate Director for Membership & Events | | American Constitution Society | | Jaye M. Lopez has over a decade in not-for-profits development working in various capacities. Raised in suburban Los Angeles, Jaye graduated from USC. After graduating, Jaye worked for a magazine, before moving on to the L.A. Gay & Lesbian Center. While there, Jaye was responsible for developing and implanting strategies to increase first year major donor retention and outreaching to area businesses and professional. Jaye moved to Washington, DC in 1999, joining the Human Rights Campaign (HRC) as a fundraising events manager where Jaye managing over 55 events annually, including gala dinner and golf tournaments. Jaye joined the American Constitution Society (ACS) in 2004. Since arriving at ACS, Jaye has helped develop and implement major and recurring gifts programs and a new online payment system. In addition to overseeing all aspects of membership renewal, direct mail and online giving, she manages ACS’s annual 900 convention | | | Nicole Preston | | Director, Special Events | | American Diabetes Association | | Nicole Preston brings 21 years of experience in both the for-profit and non-profit worlds to special event fund raising. At the American Diabetes Association, Nicole provides the planning and strategic direction for 80 events raising more than $13 million, doubled from $6 million in three years. She has trained hundreds of staff members how to recruit participants and execute events in their local markets. As a Vice President of Pallotta TeamWorks, Nicole managed five multi-day events that raised $34 million, including the Avon Breast Cancer 3-Day walks and AIDSRides. In both positions she secured and stewarded significant corporate support in terms of sponsorship as well as team involvement. | | | Marion Smith | | Senior Associate | | BCC Associates | |
Marion Smith has 20 years of development experience, specializing in initiating new public relations and fundraising programs at the Alexander Graham Bell Association for the Deaf, Travelers Aid, Washington Animal Rescue League (WARL), National Parks Conservation Association (NPCA), and Oceana.
Ms. Smith raised 2 million dollars to build the WARL Medical Center, a facility to serve the pets of low-income families. Ms. Smith originated direct mail membership programs, special events, planned giving, and volunteer service opportunities. She also supervised public relations and advertising. The annual fundraiser, which she initiated, grew from a small art show for current donors to a city-wide event attracting new members and corporate support and winning a national public relations award.
Involving NPCA’s Board and National Council, Ms. Smith grew the annual dinner to a 750 person environmental event, attracting congressmen, corporate underwriting and speakers such as Tom Brokaw and Ted Turner.
| | | Rhonda Watson | | Director of Volunteer Initiatives | | American Kidney Fund | | Rhonda has over 10 years of experience in volunteer recruitment and uses her expertise to recruit and engage volunteers in special events. Rhonda holds a Masters in Public Services Management from DePaul University. Currently, she serves as the Director of Volunteer Initiatives for the American Kidney Fund. She is responsible for planning, implementing and managing a comprehensive organization wide volunteer services program that provides for the screening, selection, recruitment and retention of volunteers and interns. She serves as a liaison with community organizations, religious, civic and academic institutions to publicize, present and coordinate volunteer opportunities. She is also responsible for developing and implementing training materials and program evaluation tools. Rhonda is an Adjunct Professor at the University of the District of Columbia, where she teaches a course on Volunteer and Staff Management. | |
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| DC Fundraising Summit
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A relationship approach to fundraising Nonprofit fundraising has become highly specialized, and each segment of your donor market requires a different set of relationship management skills. Whether you are reaching out to private foundations, wealthy individuals or your own members, you need to understand who they give to, and why. The DC Summit focuses on the relationship aspects of fundraising, and offers you several ways to enhance your relationship management skills:
Day One:
In the morning, listen to a panel of private, corporate and community grantmakers who will openly discuss their philosophy on grantmaking, how they operate, and most important, how you can build a more successful relationship with the grantmaking community. In the afternoon, participate in seminars led by experienced grant seekers who have successfully secured many foundation grants, and have built successful relationships with the grantmaking community.
Day Two:
Attend a series of fundraising seminars covering the hottest areas of fundraising (capital campaigns, major gifts, annual giving campaigns, and many more). Panels of experts will discuss the latest developments in these fields, and then enter into a dialogue with the participants that addresses their most pressing questions.
WHY ATTEND THE FUNDRAISING SUMMIT?
Fundraising is primarily a relationship business, and with increasing pressures facing all nonprofit professionals to build key relationships, it is becoming more important, though much more difficult to meet people face-to-face. Our innovative Summit format provides the most efficient and cost effective use of time away from the office by enabling attendees to interact with experts in the field, as well as other nonprofit leaders.
CAN ONE ATTEND SPECIFIC SESSIONS ONLY?
We understand the demands that are placed on you and on your time. That’s why you can attend only the seminars that are of interest to you. Come for the day or stop by for a couple of hours. You pay for only the seminars you wish to attend and only for the information relevant to you. It’s a novel approach to learning that allows you to get exactly what you’re looking for in a short amount of time.
WHAT IS THE FORMAT OF THE SEMINARS?
Each seminar features a panel of 3-4 experts who will give a short overview of the key developments in that field. After that , we will move into a moderated discussion to explore what these developments mean for nonprofit organizations. During the seminar, panelists will engage with the audience in an interactive manner to ensure the real-world implications of these developments emerge, and the session will end with a summary of practical next steps.
HOW IS THE SUMMIT DIFFERENT FROM OTHER EDUCATIONAL EVENTS?
The Summit offers a unique format to help you accomplish the following:
- Build relationships: to ensure maximum exposure to the experts and other nonprofit leaders, each seminar offers structured networking before the session starts
- Hear different perspectives: the experts are drawn from different sectors of the nonprofit community to ensure cross-pollination of ideas and practices
- Provide a global view: speakers give an overview of key issues so that you can eliminate any gaps in your understanding of the subject
- Drill down to the specifics: speakers will also focus on providing specific answers to real-world questions that are common to most attendees
- Obtain information you can use: the emphasis in all sessions is on avoiding theoretical discussions in favor of practical tools and techniques that nonprofit leaders can actually use
WHO IS RESPONSIBLE FOR THE SUMMIT?
The Summit is organized by the Center for Nonprofit Success, a nonprofit organization that specializes in bringing highly relevant information that nonprofit leaders need to run their organizations successfully. We developed the Fundraising Summit series as a follow-on to the Nonprofit Success Forum, a highly successful educational series on grantmaking that has been taking place around the country for the past two years. The Fundraising Summit drills down into specific areas of fundraising to give nonproft leaders cutting edge tools and techniques.
HOW DO I REGISTER FOR THE SUMMIT?
Simply click on the seminars listed below to learn more about the topics that will be covered in each seminar. Then select only those seminars that you wish to attend. |
| | Location/Directions
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The Summit will be taking place at Catholic University which is 3 miles north of downtown DC, and close to all forms of public transportation. The full address is:
Catholic University of America (CUA)
Edward J. Pryzbyla Center, Room 322
620 Michigan Ave NE
Washington, DC 20064
Public Transportation
CUA is located on the Metro Red Line at the Brookland/CUA stop. Exit left out of the turnstile and the CUA campus is at the top of the Metro escalator. You will cross John McCormack Rd. Continue up the sidewalk between Gowan and Pangborn Halls. Turn south at the Crough Center. The Pryzbyla Center is directly behind the Crough Center.
Directions by car
From the West, I-66:
I-66 from Virginia empties onto Constitution Avenue. Continue east on Constitution Avenue and turn left on 6th Street, NW. Turn right on E Street, NW. Turn left on North Capitol Street. Drive approximately 2 miles and turn right on Michigan Avenue, NE. You will soon see the dome of the Shrine on your left marking a university entrance at 4th Street, NE.
From the South, I-95:
When I-95 intersects the Capital Beltway in Springfield, Virginia, follow I-395 North. After crossing the Potomac River, take the "Route 1 North" exit. The road becomes 14th Street, NW. Turn right on Constitution Avenue. Turn left on 6th Street, NW. Turn right on E Street, NW. Turn left on North Capitol Street. Drive approximately 2 miles and turn right on Michigan Avenue, NE. You will soon see the dome of the Shrine on your left marking a university entrance at 4th Street, NE.
From the East, Route 50:
Take Route 50 West (becomes New York Avenue) and exit on South Dakota Avenue. After approximately 1.3 miles, turn left onto Monroe Street. Follow Monroe Street until it merges with Michigan Avenue. You will see the dome of the Shrine on your right marking a university entrance at 4th Street, NE.
From the Northwest, I-70 to I-270:
From Frederick, Maryland, take Exit 53, I-270 South to Washington. I-270 divides. Take the 495 East, Silver Spring/College Park exit (two left lanes). You will eventually feed onto the beltway, I-495. Continue on I-495 and take Exit 22 B, the Baltimore/Washington Parkway. Continue traveling south on the Parkway and exit at Route 50 West. Take the South Dakota Avenue exit. After approximately 1.3 miles, turn left onto Monroe Street. At Michigan Avenue, Monroe Street ends. Bear left and you will see the dome of the Shrine on your right marking a university entrance at 4th Street, NE.
From the North, I-95 to I-495:
Follow I-95/I-495 South to Exit 22B, the Baltimore/Washington Parkway. Continue traveling south on the Parkway and exit at Route 50 West. Take the South Dakota Avenue exit. After approximately 1.3 miles, turn left onto Monroe Street. Monroe Street ends at Michigan Avenue, NE. Bear left and you will see the dome of the Shrine on your right marking a university entrance at 4th Street, NE.
Parking at Catholic University
Parking for the Pryzbyla Center is available in the nearby McMahon Parking lot. Passes for this parking lot can be purchased in the Pryzbyla Center at $7/day/vehicle.
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One-on-one mentoringOur unique one-on-one mentoring sessions offer you the opportunity to sit down with an experienced fundraising professional for 30 minutes to discuss any questions that are specific to your organization. Mentoring sessions cover the same topics as the seminars, and we will assign you a mentor based on his/her availability at your requested times. Mentoring sessions are available for the cost of $ per session. If you register for a full Summit pass, mentoring sessions are included in the pass. Below is a list of mentors who will be available at the Summit. Please note that you must register to attend at least one seminar in order to sign up for a mentor. |
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