TITLE : Exploring the world of corporate sponsorship
CITY : Washington , DC
DATE : Tuesday, May 13, 2008
TIME : 1:00 PM - 3:00 PM
PRICE : $ 55.00
Exploring the world of corporate sponsorship

Unlike private foundation grants, corporate sponsorships typically come with fewer administrative burdens.  However, nonprofit leaders often fail to bear in mind that  sponsorship is a business deal, not a donation, and that successfully seeking sponsorships involves a set of skills that is quite different from other  types of fundraising.  This seminar will introduce you to the world of corporate sponsorships, and help you understand what sponsors are looking for when they decide to partner with you on on a project.  In particular, we will explore how to make corporate sponsorships a win-win deal for both sides.

The session will also cover the following topics:
  • An overview of the world of corporate sponsorship: understanding why companies invest in nonprofit organizations
  • Evaluating your organization's culture: is it ready for corporate sponsorship?
  • Structuring a sponsorship proposal: establishing the fit between your organization and the sponsor?
  • Engaging with sponsors: how to stimulate sponsor interest in your nonprofit
  • Closing the deal: the steps needed to get to the signed contract
Attendees will come away with the understanding that their organization is not only a charitable cause, but also a valuable marketing partner.
Speakers for this session:

Joy Cianci
Vice President, Grants and Program Initiatives
Fannie Mae

Joy Cianci is Fannie Mae`s vice president for Grants and Program Initiatives. She reports directly to the senior vice president - Office of Community and Charitable Giving. Cianci is responsible for strategically leveraging corporate giving in support of Fannie Mae`s business goals, mission and objectives, and also oversees the group`s leadership programs and initiatives, and employee engagement activities. Cianci has been with Fannie Mae since 1993 and previously served in Fannie Mae`s Community Development group of the Housing and Community Development organization, on the eBusiness team and in the Legal Department.

John P. Donohue
Executive Vice President - Development
UNCF

Donohue has 27 years of senior management experience in fundraising and communications. At the United Negro College Fund he serves as Executive Vice President for Development overseeing fundraising, branding and communications nationwide. Among his recent highlights at UNCF are the successful launch of their new brand identity and winning the prestigious NAACP Image Award for the nationally televised An Evening of Stars® Tribute to Stevie Wonder. Previous positions include VP for Institutional Advancement at Dillard University, Executive Director of Development at the University of Texas, San Antonio, AVP for Development at the University at Stony Brook, and SVP and Campaign Director for the United Way of Long Island. He serves on the Sallie Mae Fund Foundation Advisory Board and the editorial Board of several professional publications. He did his undergraduate and graduate studies at the SUNY at Oswego as well as professional programs at Harvard Graduate School.

Susan Gaffney
Manager, External Relations
National Alliance on Mental Illness

Susan Gaffney has nearly 15 years of experience in nonprofit management ranging from program development and operations to fundraising. Currently she works for the National Alliance on Mental Illness (NAMI), the largest consumer-centered mental health advocacy group in the country. In her role as Manager of External Relations, Susan works with corporations to support the work of NAMI and is focused on diversifying corporate partners to include more non-vested interests. Prior to her work with NAMI, Susan was the Director of Strategic Partnerships for the DC Program of New Leaders for New Schools where she oversaw a 50% increase in fundraising revenue. Susan holds a master`s degree in Nonprofit Management and Urban Policy from the New School.

 

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  • Networking Sessions
  • Afternoon Seminars
  • Morning Seminars

Tuesday, May 13, 2008

Seminar TitleTimePrice
Breakfast
Prior to panel discussion, participants and experts become acquainted over a continental breakfast
8:00 AM - 9:00 AM$ 0.00 
Panel discussion and dialogue with Grantmakers9:00 AM - 12:00 PM$ 95.00More
Lunch
Participants and experts registered for the next session make new contacts over lunch
12:00 PM - 1:00 PM$ 0.00 
Finding Funders: the art of successful research1:00 PM - 3:00 PM$ 55.00More
Proposal writing1:00 PM - 3:00 PM$ 55.00More
Exploring the world of corporate sponsorship 1:00 PM - 3:00 PM$ 55.00More
Networking break
Mid-afternoon refreshments are served to attendees registered for the next session
3:00 PM - 3:30 PM$ 0.00 
How to build a successful relationship with grantmakers 3:30 PM - 5:00 PM$ 55.00More
Winning proposals: a tour of four successful case studies 3:30 PM - 5:00 PM$ 55.00More
Cause marketing: building profitable relationships with corporate partners 3:30 PM - 5:00 PM$ 55.00More

Wednesday, May 14, 2008

Seminar TitleTimePrice
Breakfast
Participants registered for the first session become acquainted over a continental breakfast
7:00 AM - 8:00 AM$ 0.00 
Engaging your board8:00 AM - 10:00 AM$ 55.00More
Special events fundraising8:00 AM - 10:00 AM$ 55.00More
Online fundraising: harnessing technology to build and maintain relationships9:00 AM - 12:30 PM$ 95.00More
Networking break
Participants registered for the next session are served mid-morning refreshments
10:00 AM - 10:30 AM$ 0.00 
Major gifts fundraising10:30 AM - 12:30 PM$ 55.00More
Lunch
Participants and experts registered for the next session make new contacts over lunch
12:30 PM - 1:30 PM$ 0.00 
Planned giving1:30 PM - 3:00 PM$ 55.00More
Annual giving campaigns1:30 PM - 3:00 PM$ 55.00More
Fundraising in the one-person development shop: making the most of a shoestring budget1:30 PM - 5:00 PM$ 95.00More
Networking break
Mid-afternoon refreshments are served to attendees registered for the next session
3:00 PM - 3:30 PM$ 0.00 
Direct mail fundraising3:30 PM - 5:00 PM$ 55.00More
Capital campaigns3:30 PM - 5:00 PM$ 55.00More


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