TITLE : LinkedIn for Nonprofits
CITY : Washington , DC
DATE : Thursday, September 08, 2011
TIME : 1:00 PM-4:30 PM
PRICE : $ 110.00
LinkedIn for Nonprofits
 

LinkedIn is one of the most powerful social networks in existence today. If you think it is only useful for finding a new job, think again! LinkedIn has been successfully used by nonprofits to find volunteers, promote their organizations, research and connect with potential donors, find consultants and potential employees, get answers to tough questions, replace listservs and discussion boards with richer discussions, and much more. This seminar will show you how to create a personal profile so that it best promotes your organization--and how to teach your staff, volunteers and board members to do the same.
 
In this session you will learn how to:

- Develop a compelling company profile to attract stakeholders, potential donors, volunteers, board members or staff
-  Create a Linkedin group for your organization to share knowledge and resources with other organizations in the field
- use BlogLink to get the most of your LinkedIn relationships by connecting your blog to your LinkedIn profile.
- Tweet your LinkedIn status to your Twitter followers or automatically post your tweets as your LinkedIn status
- Structure your Linked In company profile for maximum search engine optimization
- Conduct advanced searches on Linked In to find exactly who you are looking for
 
You will walk away from this seminar with new ideas on how to reach out to and engage the 100 million users that make use of LinkedIn. This session is intended for Senior Staff, PR and Communication Managers.

Speakers for this session:

Ben Mann
Senior Director, Talent Management and State Policy
Arthritis Foundation

Ben has been involved in social media for 9 years. In his current position, he is responsible for the oversight of all volunteer management and human resource functions for the Arthritis Foundation in the Mid Atlantic Region where he uses Linked-in as a regular volunteer and staff recruitment tool. Before that, he worked as Outreach Coordinator at YWCA of Nashville and Middle Tennessee where he used Linked-in as a tool for advertising various services. Ben currently serves as Chair for Board of Deacons of Calvary Baptist Church in downtown Washington, DC. He earned a Bachelor of Arts in International Studies from Baylor University and a Masters in Public Administration from University of Missouri. He is a member of Young Nonprofit Professionals of DC, Governor Martin O'Malley's of Maryland Advisory Council on Arthritis, and the Society for Human Resource Management (SHRM).

Gbenga Ogunjimi
Training Manager
Atlas Corps

Gbenga has been involved in social media for 6 years. In his current position, he manages the Nonprofit Management Series of Atlas Corps, and strengthens this organization’s institutional and corporate partnerships using LinkedIn. In particular, he is responsible for leveraging LinkedIn for the curriculum development of the Nonprofit Management Series program, sourcing knowledge partners and managing strategic partnerships. Previously, as Founder/CEO at Landmark Development Initiative, Gbenga was responsible for helping African businesses embrace LinkedIn as a strategic tool for opening their businesses to the world. Gbenga runs monthly LinkedIn training for entrepreneurs and professionals seeking global competitiveness. Before that, he worked as Social Media Consultant with United Nations in Nigeria where he was responsible for promoting the use of LinkedIn for academic institutions in strengthening their internal and external collaboration systems through the ICT4D for Disadvantaged Communities Project. He earned a Bachelors Degree in International Relations from Lagos State University.

Andrew Rudin
Managing Principal
Outside Technologies, Inc.

Andrew has used social media for over six years. In his current position as a social media consultant to nonprofit organizations, Andrew uses LinkedIn as part of an integrated marketing platform that engages constituents and customers. In previous consulting engagements, he assisted clients to establish an online community on LinkedIn by reaching out to key influencers and decision makers. He earned a Masters Degree in the Management of Information Technology from the University of Virginia in 2005, and a a Bachelor of Science in Commerce from the University of Virginia. Andy writes frequently about social media strategy, and is a Top Author on Customer Relationship Management website, CustomerThink. He is the Chair of the Founder's Council of SalesEdgeOne, a community of sales thought leaders. He earned a Certification in Social Media Strategy through the Social Media Academy in December, 2010.

Leah Schklar
Manager, Social Media and Interaction
The National Society of Collegiate Scholars

Leah has been involved in social media for 6 years. In her current position, she manages all of NSCS’ social media endeavors and manages a team of interns who who work as the Member Services Team. Leah uses LinkedIn to engage NSCS members and alumni, to post job openings at NSCS and other organizations and to plan alumni meetups in different areas of the country. She also posts press releases and news about NSCS and its members. In March, Leah developed the TalkNerdy2Me blog and through her position as Chief Editor, she manages partnerships, content and design. Leah has a BS in Psychology from Middle Tennessee State University.

 

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