Your nonprofit can have the world's greatest, interactive website, but if no one visits it, you won't get much benefit from it! Learn about effective ways of driving people to your website. We'll explore the hot topic of Search Engine Optimization (SEO), and reveal many other outreach strategies - most which you may have never heard of or considered. Virtually all of these techniques are low-cost or free and easy to implement, and some can significantly increase the number of visitors to your website
In this session, we will cover topics including the following:
- What content to publish on your site to attract visitors and keep them coming back
- Which directories to list your site for maximum exposure
- Article posting and backlinks that increase traffic to your site
- Integrating your website with your social media activities
- Understanding how Search Engine Optimization works and when to use it
This session is intended for Executive, Development and Marketing Directors and any staff involved in Marketing or PR for your organization.
Ernesto has worked for over 15 years in the web technologies industry and his work covers virtual collaboration technologies and web systems analysis. In his current position, he is responsible for consulting clients on how to manage their online presence and increase traffic to their websites by applying traditional PR and social networking strategies. In particular, he uses innovative competitions and marketing platforms to draw attention to an organization's website. Ernesto frequently gives presentations on leading collaboration into action and virtual community-building strategies. He also has led workshops on “low-tech social networking” in Nairobi, Kenya and Washington, DC. He earned a Bachelors degree in Computer Science from the University of Maryland.
Andrew has been involved in online publishing for 12 years. In his current position, he oversees the Center for American Progress' web presence, which means coordinating: Editorial (text, art, video); Outreach (social media, email, analytics); Technology (content management system, other web tools); Operations (budgets and vendor management). Previously, as Director of Online Ventures at USA TODAY, Andrew built the successful travel.usatoday.com web vertical, launched a family of blogs, and ran the homepage for a site with 10 million monthly unique visitors. He was an international journalist for the first part of his career, based in Hong Kong, Hanoi, Nicosia and Paris. He earned BA in English from Haverford College He is a member of Online News Association and the Surfrider Foundation.
Matt has been involved with website marketing and development for more than a decade. In his current position as a consultant, he works with nonprofit organizations to design innovative web content and social media strategies that drive traffic and increase engagement. Before that, he worked as Managing Editor of Interactive Media at Times-Shamrock Communications, where he proposed, launched and oversaw an internal web team to design, develop, manage and promote a regional arts and entertainment portal site and related digital properties. Matt has provided pro bono technology consulting to Teaching for Change and the America the Beautiful Fund, and is an active volunteer with the National Association of Rail Passengers. He earned a Master's Degree in Journalism from Temple University and a Bachelor's Degree in English from St. Bonaventure University.
Jimmy has been involved in web marketing for 6 years. In his current position, he is responsible for increasing the visibility of the organization using all forms of electronic media, which drives traffic to the ASMC website. He does this by publishing unique and original content that is syndicated to dozens of other websites, establishing formal communication guidelines that incorporate ASMC’s website offerings, building web-based tools for visitors to use for both self-service activities and for professional development. Jimmy also spends time reviewing and tweaking content meta-data to increase search engine placement. He has built a tracking mechanism into visitor activities to measure member engagement, and this has resulted in a 15% increase in website impression to click ratio, as well as reduced telephone inquiries by 80%. Jimmy currently serves as Technology Chair for Young Nonprofit Professional Network of DC and he is a member of YNPNdc and ASAE.
The Series will be taking place at the Carnegie Endowment for International Peace. It is located in Dupont Circle, minutes from downtown Washington DC and is close to all forms of public transportation. The building's entrance is on Massachusetts Avenue, NW. The full address is:
Carnegie Endowment for International Peace 1779 Massachusetts Avenue, NW Washington, DC 20036
The December 1, 2011 Leadership Series seminar will be in the Root Room A/B Combo at Carnegie Endowment for International Peace.
Public Transportation:
By Metro: The Carnegie Endowment for International Peace is located on the Metro Red Line at the Dupont Circle Stop. It is within a 5 minute walk from the Metro Station to the meeting venue. As you exit the station you will be at Q Street, NW and Connecticut Avenue, NW. Turn right on Connecticut and cross into the Circle. Exit the Circle on Massachusetts Avenue, NW and the Carnegie Endowment will be approximately 2 blocks down on the left.
By Train: If you are traveling by train, you will arrive at Union Station where you have two options to continue. You can take a taxi for the approximate cost of $15 or you can take the Metro Red Line to the Dupont Circle Stop. As you exit the station you will be at Q Street, NW and Connecticut Avenue, NW. Turn right on Connecticut and cross into the Circle. Exit the Circle on Massachusetts Avenue, NW and the Carnegie Endowment will be approximately 2 blocks down on the left.
Directions By Car:
From North, I-95 Take Interstate 95 south to Interstate 495 (Capital Beltway) towards Silver Spring/Northern Virginia. Once on I-495, take exit 33, Connecticut Avenue. You will head south on Connecticut Avenue. Stay on Connecticut Avenue until you come to Dupont Circle. Enter the Circle and take the Massachusetts Avenue Exit. The venue will be approximately 1 block down on your left. From Northwest, I-270 Take Interstate 270 to Interstate 495 (Capital Beltway) towards Silver Spring. Once on I-495, take exit 33, Connecticut Avenue. You will head south on Connecticut Avenue. Stay on Connecticut Avenue until you come to Dupont Circle. Enter the Circle and take the Massachusetts Avenue Exit. The venue will be approximately 1 block down on your left.
From West, I-66/Rt. 50 Interstate 66 and Route 50 both connect with the Theodore Roosevelt Bridge. Take I-66/Rt. 50 towards Washington DC. Go across the Theodore Roosevelt Bridge. Once you cross the bridge, exit left at E Street. From E Street, take the Virginia Avenue exit. Bear left, following signs for 23rd Street, NW. Make a right turn onto 23rd Street. At the first traffic circle, take the 2nd exit onto New Hampshire Avenue, NW. Stay on New Hampshire until you come to Dupont Circle (second traffic circle). Take the 3rd exit onto Massachusetts Avenue, NW. The venue will be on the left.
From South, I-95 Take Interstate 95-N to Interstate 395-N. Take 395-N into the District. Continue onto US-1 N (following signs for 14th Street/National Mall). Continue onto 14th Street, NW. Stay on 14th Street, NW. At the first traffic circle, exit onto Massachusetts Avenue, NW. At the second traffic circle (Dupont Circle), continue straight to stay on Massachusetts Avenue, NW. The venue will be on the right.
Parking: Carnegie Endowment does not offer onsite parking. There are several parking garages within a 5 minute walk to the Carnegie Building.
Atlantic Parking 1776 Massachusetts Avenue, NW Open: Monday - Friday, 7:00am - 7:00pm Rates: 0-1 Hour = $6 Each Additional Hour =$6 Maximum all day =$11 As you exit the parking garage, make a left on Massachusetts Avenue, NW. Meeting Venue will be on the left. Approximately 3 minutes walking time.
Central Parking System 1800 Massachusetts Avenue, NW Open: Monday - Friday, 7:00am - 8:30pm Rates: 0-1 Hour =$6 Each Additional Hour = $5 Maximum all day =$11 As you exit the parking garage, make a left on Massachusetts Avenue, NW. Meeting Venue will be on the left. Approximately 5 minutes walking time.
Our unique one-on-one mentoring sessions offer you the opportunity to sit down with an experienced fundraising professional for 30 minutes to discuss any questions that are specific to your organization. Mentoring sessions cover the same topics as the seminars, and we will assign you a mentor based on his/her availability at your requested times.
Mentoring sessions are available for the cost of $0.00 per session. If you register for a full Summit pass, 0 mentoring sessions are included in the pass.
Below is a list of mentors who will be available at the Summit. Please note that you must register to attend at least one seminar in order to sign up for a mentor.
8:30 AM - 12:00 PM
$ 110.00
8:30 AM-12:00 PM
1:00 PM-4:30 PM
