TITLE : Social Media 102: Taking technology to the next level
CITY : Washington , DC
DATE : Tuesday, October 05, 2010
TIME : 8:30 AM - 12:00 PM
PRICE : $ 110.00
Social Media 102: Taking technology to the next level

According to a recent Harvard Business Press book "Groundswell: winning in a world powered by social technologies," organizations of the Millennium will either be threatened by social media or be catapulted forward by it. The key to exploiting social media technologies is understanding how they can be used to your advantage, and using them before your opponents do. The good news is that the social media landscape can be traversed slowly and methodically, and when the journey starts, you will discover that, with little to no financial investment, social media can be a cost-effective way to promote your organization's mission and programs.

In this session, we will expand on our earlier Social Media session and cover new ways to use Social Media to accomplish the following:

-Enhance your existing online presence: using bloggers and Twitters to increase traffic to your website
-Increase your PR exposure: Social Media Relapses (SMR's) and other methods to get the message out to stakeholders
-Create a platform for viral marketing: Email management programs and other communication vehicles
-Build an online community: user-generated videos and blogs
-Keep your name in front of supporters: community forums, listserves and discussion groups
-Measure your return on investment: evaluate your success using online peer reviews and other rating devices

You will leave this session with tips and tools to take your organization’s use of Social Media to the next level.

This session is intended for Board Members, Executives, Senior Staff and Marketing/PR Managers.

Speakers for this session:

Scott Beale
Founder & CEO
Atlas Corps

Scott has been involved in social entrepreneurship, nonprofit leadership and social media for 10 years. In his current position he has successfully promoted Atlas Corps via social media winning five online contests in two years, raising over $400,000 from these efforts. Atlas Corps is considering one of the most successful organizations in promoting their cause via online social networks. The Washington Post called Scott "The Nonprofit Entrepreneur" and the Brooking Institution profiled Atlas Corps as a best practice in international exchange. Previously Scott worked as a U.S. Diplomat in New Delhi coordinating the U.S. Government's efforts to fight human trafficking; he also served as a Director at Ashoka's Youth Venture program; and as the Associate Director of Intergovernmental Affairs in the White House. He is a published author and an international speaker on social entrepreneurship and the Millennial Generation. Scott is an NGEN Fellow at the Independent Sector and active with Young Nonprofit Professionals and Young Professionals in Foreign Policy. He has his B.A. from Georgetown University and his MPA from the University of Delaware.

Dave Connell
Associate Director for Digital Strategy, Strategic Communications
The Nature Conservancy

Dave has been involved in web marketing and social media for 10 years. In his current position, he is responsible for driving the web marketing strategy for The Nature Conservancy's global conservation strategies, which include climate change, our work on lakes and rivers, oceans and coasts and the conservation lands strategy. In this capacity, Dave discusses these issues with the Conservancy's members, supporters, potential members and, yes, detractors. Previously, as Web Editor at The American Society of Landscape Architects, Dave was responsible for Managing ASLA's website, writing and distributing the organization's biweekly e-newsletter and creating the organization's blog. During this time Connell also created podcasts for ASLA and guided a redesign of the newsletter and website. Before that, he worked as Editor at Advisor Today where he worked with a freelance designer and developer to bootstrap a website for the magazine. He also wrote and managed content for the site including original columns and features. Dave earned a Bachelors in English from Dickinson College and a Masters of Fine Arts in Fiction from American University.

Gloria Huang
Social Media Specialist
American Red Cross

Gloria has been working with social media ever since she first attempted to make a website in middle school. Gloria joined the American Red Cross in October 2009 to continue her work with social media. Her day-to-day tasks include monitoring online, posting content, and strategizing social media activities as part of broader Red Cross campaigns. She interacts with over 600 chapters across the country to aid their social media efforts and empower all Red Cross workers and volunteers to represent the organization online. She earned a double major with honors in Media Studies and Art History at the University of Virginia. Following her studies at UVA, Gloria joined TMG Strategies, an Arlington, VA-based crisis communications firm, where she consulted on social media for a variety of clients such as General Motors and Merck.

Peg McDermott
President
Cogo Interactive, LLC

Peg McDermott is an award-winning marketing communication and online marketing expert, and is the founder of an innovative internet marketing firm that specializes in leveraging the latest in social media. Currently at COGO Interactive she uses popular social media websites to help companies and organizations reduce marketing costs, increase revenue, and deliver their message. Previously, as Vice President at Ecendant Interactive, where she played a pivotal role in grooming the company from a small start-up into one of the top 13 interactive marketing agencies in the Washington DC Metro area. With her 25 years of marketing experience, she was able to transition Ecendant into the digital realm when social media first emerged. She used social media tools such as Facebook, LinkedIn, Twitter, and blogging to optimize visibility, find target audiences, and lower marketing costs. Prior to Ecendant, Peg served as President of a marketing and design communications agency, where she successfully managed corporate and product branding campaigns, web development initiatives, and marketing communications plans for many nonprofit organizations. Peg currently serves as Marketing Advisor for Business Networking International. She earned Bachelor of Arts in Communication Studies from SUNY Oswego. She is a member of Toastmasters, ICF, WBIS, BNI.

 

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