Your nonprofit can have the world's greatest, interactive website - but if no one visits it, you won't get much benefit from it! Learn about effective ways of driving people to your website. We'll explore the hot topic of Search Engine Optimization (SEO), and reveal many other strategies - most which you may have never heard of or considered. Virtually all of these techniques are low-cost or free and easy to implement, and some can significantly enhance your fundraising efforts.
In this session, we will cover topics such as the following:
-Understanding innovative techniques for driving website visitors to your website. Many of these techniques are easy to implement, and free or low cost.
-Knowing how to keep website visitors returning to your site, hopefully often, and why it's important to you that they do so.
-The importance of having a strategy for collecting e-mail addresses for up to 100% of donors and other constituents, and how to use them.
-This session will help you learn how to drive traffic to, and support through, your website.
This session is intended for Executive, Development and Marketing Directors and any staff involved in Marketing or PR for your organization.
Dan has been involved in fundraising for four years. In his current position, he is responsible for devising the strategy that increases traffic through social media activity. He is responsible for going beyond search engine optimization, and getting users to willingly drive friends and family to the Citizen Effect page to donate and access content. He maximizes the quality of the click to make sure the highest amount of visitors are taking an action - giving, signing up for email, sharing, etc. Previously, as Engagement Manager at Prophet, Dan was responsible for building and reviving powerful brands, and helped global brands with Fortune 500 companies. He earned Masters in Middle Eastern Studies from University of Chicago and a BS in History from University of Notre Dame.
Sharon has been involved in communications for four years. Currently, she manages Volunteer Arlington's social media presence and web pages, as well as maximizing the use of the Online Volunteer Connection. She also works with volunteers to improve the web presence for Community Volunteer Network, targeted at 20 and 30 somethings. Previously, as Volunteer Resources Manager at Coconino County Community Services, Sharon was responsible for Volunteer recruitment, screening, and orientation. Before that, she worked as Marketing and Outreach Coordinator at Sun Sounds of Arizona where she was responsible for educating people with a print disability about the free services that were available to them. Sharon currently serves as Volunteer Program Specialist for Volunteer Arlington -- the volunteer center for Arlington County. She has a BA from James Madison University and will complete her Masters degree in December. She is a Board Member for the National Association of Volunteer Programs in Local Government, a member of the Northern Virginia Association of Volunteer Administrators, and an AmeriCorps Alum. In June, Sharon presented at the National Conference on Volunteering and Service in New York on 8 Signs Your Organization is Doomed to Fail on Facebook.
Maura has been involved in technical marketing for 25 years. In her current position, she is responsible for developing online and mobile Bible engagement applications for The American Bible Society (ABS). In less than a year, web traffic has risen 30% to over 100,000 unique visitors per month to the ABS website. Previously, as Director of Marketing at NAVTEQ, a Nokia company, Maura was responsible for developing marketing strategies to support online and mobile custom maps for Convention and Visitor Bureaus. Before that, she worked as Director of Marketing at AOL where she was responsible for developing branding strategies for the Free AOL portal, and marketing programs for the AIM brand. She also resurrected the email marketing program for AIM and grew it from 8.0 to 20.0 million. Maura currently serves as a volunteer for Bike Towards the Cure to help in the fight against cancer. She earned a BA in Music & Business from Bucknell University She is a member of DC's Social Media Group. While living in NJ, Maura was also the first Executive Director and founding member of Lawrenceville Main Street, a revitalization effort that brought back commerce and community to the village.
The Series will be taking place at the Carnegie Endowment for International Peace. It is located in Dupont Circle, minutes from downtown Washington DC and is close to all forms of public transportation. The building's entrance is on Massachusetts Avenue, NW. The full address is:
Carnegie Endowment for International Peace 1779 Massachusetts Avenue, NW Washington, DC 20036
The December 1, 2011 Leadership Series seminar will be in the Root Room A/B Combo at Carnegie Endowment for International Peace.
Public Transportation:
By Metro: The Carnegie Endowment for International Peace is located on the Metro Red Line at the Dupont Circle Stop. It is within a 5 minute walk from the Metro Station to the meeting venue. As you exit the station you will be at Q Street, NW and Connecticut Avenue, NW. Turn right on Connecticut and cross into the Circle. Exit the Circle on Massachusetts Avenue, NW and the Carnegie Endowment will be approximately 2 blocks down on the left.
By Train: If you are traveling by train, you will arrive at Union Station where you have two options to continue. You can take a taxi for the approximate cost of $15 or you can take the Metro Red Line to the Dupont Circle Stop. As you exit the station you will be at Q Street, NW and Connecticut Avenue, NW. Turn right on Connecticut and cross into the Circle. Exit the Circle on Massachusetts Avenue, NW and the Carnegie Endowment will be approximately 2 blocks down on the left.
Directions By Car:
From North, I-95 Take Interstate 95 south to Interstate 495 (Capital Beltway) towards Silver Spring/Northern Virginia. Once on I-495, take exit 33, Connecticut Avenue. You will head south on Connecticut Avenue. Stay on Connecticut Avenue until you come to Dupont Circle. Enter the Circle and take the Massachusetts Avenue Exit. The venue will be approximately 1 block down on your left. From Northwest, I-270 Take Interstate 270 to Interstate 495 (Capital Beltway) towards Silver Spring. Once on I-495, take exit 33, Connecticut Avenue. You will head south on Connecticut Avenue. Stay on Connecticut Avenue until you come to Dupont Circle. Enter the Circle and take the Massachusetts Avenue Exit. The venue will be approximately 1 block down on your left.
From West, I-66/Rt. 50 Interstate 66 and Route 50 both connect with the Theodore Roosevelt Bridge. Take I-66/Rt. 50 towards Washington DC. Go across the Theodore Roosevelt Bridge. Once you cross the bridge, exit left at E Street. From E Street, take the Virginia Avenue exit. Bear left, following signs for 23rd Street, NW. Make a right turn onto 23rd Street. At the first traffic circle, take the 2nd exit onto New Hampshire Avenue, NW. Stay on New Hampshire until you come to Dupont Circle (second traffic circle). Take the 3rd exit onto Massachusetts Avenue, NW. The venue will be on the left.
From South, I-95 Take Interstate 95-N to Interstate 395-N. Take 395-N into the District. Continue onto US-1 N (following signs for 14th Street/National Mall). Continue onto 14th Street, NW. Stay on 14th Street, NW. At the first traffic circle, exit onto Massachusetts Avenue, NW. At the second traffic circle (Dupont Circle), continue straight to stay on Massachusetts Avenue, NW. The venue will be on the right.
Parking: Carnegie Endowment does not offer onsite parking. There are several parking garages within a 5 minute walk to the Carnegie Building.
Atlantic Parking 1776 Massachusetts Avenue, NW Open: Monday - Friday, 7:00am - 7:00pm Rates: 0-1 Hour = $6 Each Additional Hour =$6 Maximum all day =$11 As you exit the parking garage, make a left on Massachusetts Avenue, NW. Meeting Venue will be on the left. Approximately 3 minutes walking time.
Central Parking System 1800 Massachusetts Avenue, NW Open: Monday - Friday, 7:00am - 8:30pm Rates: 0-1 Hour =$6 Each Additional Hour = $5 Maximum all day =$11 As you exit the parking garage, make a left on Massachusetts Avenue, NW. Meeting Venue will be on the left. Approximately 5 minutes walking time.
Our unique one-on-one mentoring sessions offer you the opportunity to sit down with an experienced fundraising professional for 30 minutes to discuss any questions that are specific to your organization. Mentoring sessions cover the same topics as the seminars, and we will assign you a mentor based on his/her availability at your requested times.
Mentoring sessions are available for the cost of $0.00 per session. If you register for a full Summit pass, 0 mentoring sessions are included in the pass.
Below is a list of mentors who will be available at the Summit. Please note that you must register to attend at least one seminar in order to sign up for a mentor.
8:30 AM - 12:00 PM
$ 110.00
8:30 AM-12:00 PM
1:00 PM-4:30 PM
