Online fundraising: harnessing technology to build and maintain relationships | Cincinnati, OH

Online fundraising: harnessing technology to build and maintain relationships

With the potential of technology to reach a much larger audience quickly and inexpensively, more and more organizations are using an online presence to reach donors, members, volunteers and supporters. An online presence consists of much more than a "Donate Now" button on your website. You can now use technology to run special events, promote a planned giving program, recruit and retain volunteers, manage donor data, and much more. In addition, the internet offers a valuable way to market your nonprofit if you know how to use your website effectively.

This session will explore the following topics:

Promoting your organization online: use email campaigns and E-newsletters to reach new and existing supporters of your organization
Electronic prospect research: use the internet to uncover rich data sources and build profiles of top prospects
Online donor recruitment: use website appeals to create donor interest
Online donor renewal: use online renewals to lower costs and increase response rates
Volunteer mobilization: use the web to build strong relationships with your volunteers
Donor management systems: use donor management systems to keep in touch with, and reach out to, record numbers of donors
Online event management: use software to plan, market, and coordinate your events

Attendees will walk away wondering why they have not made greater use of technology until now.

Speakers for this session:

Michael Loban

Chief Marketing Officer (CMO)

InfoTrust, LLC

In his current capacity as CMO of a social media marketing agency Michael works with nonprofit organizations to establish their online brand presence, effectively choose marketing channels to reach their target market, and build viral user communities. His clients include foundations, universities, religious and volunteering institutions. He also helps organizations use new media in their online marketing efforts, fundraising initiatives, community building and social engagement. Michael often lectures on the topics of social media, brand building, community interaction, and online networking. He has a BSBA in Marketing from Xavier University, and is a recipient of a Presidential Award for Excellence in Leadership. He wrote for a number of publications including Soapbox Media, and is currently co-authoring a book on practicing leadership, due to go to press this winter. He serves on the YP Committee at the Cincinnati AMA, and is on a board of CincyUpdate, a non-profit, community-driven organization.

Kendra Ramirez

CEO and Founder

Sales Konnect

Kendra is able to teach and consult directly from over a decade of experience in networking, sales, recruiting, and business strategy. Since 2005, Kendra has been showing businesses and non profits how to utilize these social media tools to shorten sales cycle, find passive candidates, and extend their marketing plans for fund raising activities. Kendra also serves as a board member for Miracles For Life and volunteers her time in over seven community and chamber organizations. She has assisted several non profits with their social media needs to include Make a Wish Foundation, SCORE, Cincinnati Museum, Christian Marketplace Network and Knowledge Works to name a few. She earned her B.S. in Human Resources Management from Western Kentucky University.

Margy Waller

Vice President, Arts & Culture Partnership

Fine Arts Fund

Margy has been working with online relationships throughout her nonprofit career, beginning with Handsnet and continuing with website development, blogging, Twitter, Facebook, and Tumblr. In her current position, Margy took the lead in developing an online community engagement activity that utilized web tools for organizing and marketing. Recruiting hundreds of people for a surprise flash mob dance, Margy utilized Google tools like a form survey and Google group listserv. Later the dance became a internet hit on Youtube when the Fine Arts Fund posted it on their newly created Youtube Nonprofit Channel. Previously, she was the Executive Director of a start-up nonprofit think tank in Washington DC where she created a website and developed a following for the organizational blog. She received her BS in communication studies at Northwestern University and a law degree from The Ohio State University.

Andy Zellers

Account Executive

eTapestry

Andy currently speaks with many nonprofit organizations weekly to discuss their current fundraising efforts. He helps explore their web presence, ability to network online, personal fundraising tools, data management needs, and strategies to cultivate donors via newsletters and thank you letters. His sessions also include information about using current online tools such as Youtube, Facebook, and Twitter to help with social networking. Andy has volunteered for many non-profits while attending Xavier University. Fill-a-Truck, Big Brothers Big Sisters, and the Free Store Food Bank are a couple examples of non-profit organizations that Andy has assisted with his efforts. Andy has a BS degree from Xavier University.

Cincinnati Fundraising Summit

A relationship approach to fundraising
Nonprofit fundraising has become highly specialized, and each segment of your donor market requires a different set of relationship management skills. Whether you are reaching out to private foundations, wealthy individuals or your own members, you need to understand who they give to, and why. The Cincinnati Summit focuses on the relationship aspects of fundraising, and offers you several ways to enhance your relationship management skills:

Day One:
In the morning, listen to a panel of private, corporate and community grantmakers who will openly discuss their philosophy on grantmaking, how they operate, and most important, how you can build a more successful relationship with the grantmaking community. In the afternoon, participate in seminars led by experienced grant seekers who have successfully secured many corporate and foundation grants, and have built successful relationships with the grantmaking community.

Day Two:
Attend a series of fundraising seminars covering the hottest areas of fundraising (capital campaigns, major gifts, annual giving campaigns, and many more). Panels of experts will discuss the latest developments in these fields, and then enter into a dialogue with the participants that addresses their most pressing questions.

WHY ATTEND THE FUNDRAISING SUMMIT?
Fundraising is primarily a relationship business, and with increasing pressures facing all nonprofit professionals to build key relationships, it is becoming more important, though much more difficult to meet people face-to-face. Our innovative Summit format provides the most efficient and cost effective use of time away from the office by enabling attendees to interact with experts in the field, as well as other nonprofit leaders.

CAN ONE ATTEND SPECIFIC SESSIONS ONLY?
We understand the demands that are placed on you and on your time. That’s why you can attend only the seminars that are of interest to you. Come for the day or stop by for a couple of hours. You pay for only the seminars you wish to attend and only for the information relevant to you. It’s a novel approach to learning that allows you to get exactly what you’re looking for in a short amount of time. In 2009, we are introducing a two-day pass so that attendees can attend all sessions at a reduced price.

WHAT IS THE FORMAT OF THE SEMINARS?
Each seminar features a panel of 3-4 experts who will break down the fundraising process into a series of phases with measurable outcomes and action steps for each phase. During the seminar, panelists will engage with the audience in an interactive manner to ensure that the sessions are educational and also fun to attend.

ONE-ON-ONE MENTORING SESSIONS
In 2009, we are adding an exciting new component to our Summits: one on mentoring sessions. In these 30 minute sessions, you can sit down with an experienced nonprofit fundraiser to discuss specific questions not addressed by the seminars. Mentoring sessions will cover the same topics as the seminar topics.

HOW IS THE SUMMIT DIFFERENT FROM OTHER EDUCATIONAL EVENTS?
The Summit offers a unique format to help you accomplish the following:

Build relationships: to ensure maximum exposure to the experts and other nonprofit leaders, each seminar offers structured networking before the session starts
Hear different perspectives: the experts are drawn from different sectors of the nonprofit community to ensure cross-pollination of ideas and practices
Provide a global view: speakers give an overview of key issues so that you can eliminate any gaps in your understanding of the subject
Drill down to the specifics: speakers will also focus on providing specific answers to real-world questions that are common to most attendees
Obtain information you can use: the emphasis in all sessions is on avoiding theoretical discussions in favor of practical tools and techniques that nonprofit leaders can actually use

WHO IS RESPONSIBLE FOR THE SUMMIT?
The Summit is organized by the Center for Nonprofit Success, a nonprofit organization that specializes in bringing highly relevant information that nonprofit leaders need to run their organizations successfully. We developed the Fundraising Summit series as a follow-on to the Nonprofit Success Forum, a highly successful educational series on grantmaking that has been taking place around the country for the past two years. The Fundraising Summit drills down into specific areas of fundraising to give nonproft leaders cutting edge tools and techniques.

HOW DO I REGISTER FOR THE SUMMIT?
Simply click on the seminars listed below to learn more about the topics that will be covered in each seminar. Then select only those seminars that you wish to attend.

Location/Directions

Location:

The Summit will take place at the Tangeman University Center, which is located on the University of Cincinnati West Campus. The Tangeman Center is easy to reach by public or private transportation. The Tangeman University Center is located just minutes from downtown Cincinnati and 20 minutes from the airport. The full address is:

2766 UC Main Street
Cincinnati, OH 45221

Public Transportation:

Public bus transportation is provided in Cincinnati by GO METRO Southwest Ohio Regional Transit Authority (SORTA). Metro Bus Routes 17, 18 & 19 from Downtown stop at the Main Gate of the Univeristy. The Metro stop at the Main Gate is at the intersection of Clifton and Calhoun. It is a five minute walk from the stop to the Tangeman Center. To get to the Tangeman Center from the Metro Stop, go up the hill past the guard’s hut, to where the hill crests, this is University Plaza. Directly in front of the plaza is the home of the president, University Pavilion. If you walk around this building to the opposite side, you will come to a Quad area. If you look diagonally to your right, you will see Tangeman University Center.

Directions By Car:

From the north or south via I-75

From I-75, take the Hopple Street exit (exit 3). (If you are traveling north, Hopple Street exits from the left lane).

Turn left off the exit on to Hopple Street. As you cross the first intersection (Central Parkway), Hopple Street becomes Martin Luther King. Follow Martin Luther King Jr. Drive to Jefferson Avenue. Turn right onto Jefferson Avenue and follow to the second traffic light. Turn right onto Corry Boulevard and follow Corry to the 3^rd stop sign. At the 3^rd stop sign look to your right and you will see a grey slate building with a clock tower this is where the Great Hall is located. At the 3^rd stop sign bear slightly to the left and enter the CCM Parking Garage which is located underground. Park in the far right hand corner marked Electronic Media on any level and take that hallway to the elevator. Take the elevator to the 4^th floor and exit outside. Once outside take the walkway over to the grey slate building, Tangeman University Center (TUC).

From the west via I-74

Take I-74 east to I-75 south. Take the Hopple Street exit (Exit 3). Turn left off the exit onto Hopple Street. As you cross the first intersection (Central Parkway), Hopple Street becomes Martin Luther King Drive. Follow Martin Luther King Jr. Drive to Jefferson Avenue. Turn right onto Jefferson Avenue and follow to the second traffic light. Turn right onto Corry Boulevard and follow Corry to the 3^rd stop sign. At the 3^rd stop sign look to your right and you will see a grey slate building with a clock tower this is where the Great Hall is located.

At the 3^rd stop sign bear slightly to the left and enter the underground CCM Parking Garage. Park in the far right hand corner marked Electronic Media on any level and take that hallway to the elevator. Take the elevator to the 4^th floor and exit outside. Once outside take the walkway over to the grey slate building, Tangeman University Center (TUC).

From the north via I-71

From I-71 southbound, take the Taft Road exit (exit 3).

The exit places you on Taft Road, a one-way street heading west. Follow Taft Road to the 5^th traffic light and turn right onto Jefferson/Vine Avenue. Follow Jefferson/Vine to the 1^st traffic light. Turn left onto Corry Boulevard and follow Corry to the 3^rd stop sign. At the 3^rd stop sign look to your right and you will see a grey slate building with a clock tower this is where the Great Hall is located. At the 3^rd stop sign bear slightly to the left and enter the CCM Parking Garage which is located underground. Park in the far right hand corner marked Electronic Media on any level and take that hallway to the elevator. Take the elevator to the 4^th floor and exit outside. Once outside take the walkway over to the grey slate building, Tangeman University Center (TUC).

From the east via US 50

From US 50 westbound, turn right on Taft Road.

Taft is a one-way street heading west. Follow Taft Road to Jefferson/Vine Avenue. Follow Jefferson/Vine to the 1^st traffic light. Turn left onto Corry Boulevard and follow Corry to the 3^rd stop sign. Turn right onto Corry Boulevard and follow Corry to the 3^rd stop sign. At the 3^rd stop sign look to your right and you will see a grey slate building with a clock tower this is where the Great Hall is located. At the 3^rd stop sign bear slightly to the left and enter the underground CCM Parking Garage. Park in the far right hand corner marked Electronic Media on any level and take that hallway to the elevator. Take the elevator to the 4^th floor and exit outside. Once outside take the walkway over to the grey slate building, Tangeman University Center (TUC).

Parking:

Visitor parking is available in three garages near the Tangeman Center on West Campus: CCM Garage, Varsity Village Garage, and Clifton Court Garage. All University Garages have an automated Pay In Lane (PIL) attendant. This machine will be in your lane as you exit the garage. It accepts cash, change and major credit cards (visa, amex, mc & discover). Surface parking lots are for permit parking only. The CCM Garage is the closest parking garage to the Tangeman Center. Cost for parking in the three parking garages listed below is as follows:

1 hr - 1.5 hrs $5.00 1.5 hrs - 2 hrs $6.00 2 hrs - 2.5 hrs $7.00

2.5 hrs - 3 hrs $8.00 3 hrs - 24 hrs $9.00

CCM Garage (off Corry Blvd) (Auto Cashiering PIL - no attendant) Driving Directions to the CCM Garage: From Jefferson Avenue, take Corry Blvd towards the Gettler Stadium. Just past the Stadium take the round-about to CCM Blvd, pass the Varsity Village Garage and enter the CCM Garage. From Calhoun Street, take Varsity Village Drive past the Gettler Stadium. Enter the round-about to CCM Blvd, pass the Varsity Village Garage and enter the CCM Garage. Walking Directions to Tangeman University Center: Exit the CCM Garage and cross through CCM Plaza. Pass the Nippert Stadium on your right. The Tangeman University Center will be directly in front of you on Bearcat Way. Go to the 4th floor to our registration desk outside the Great Hall. This will be about a 5-minute walk.

Varsity Village Garage (off Corry Blvd.) Auto Cashiering (PIL-no attendant) Driving Directions to the Varsity Village Garage: From Jefferson Avenue, take Corry Blvd towards the Gettler Stadium. Just past the Stadium take the round-about to CCM Blvd, veer off to the right into the Varsity Village Garage. From Calhoun Street, take Varsity Village Drive past the Gettler Stadium. Enter the round-about to CCM Blvd, veer off to the right into the Varsity Village Garage. Walking Directions to Tangeman University Center: Exit the Varsity Village Garage and pass between the Vocal Arts Center on your left and the Nippert Stadium on your right. Follow the path around the stadium to the right. The Tangeman University Center will be directly in front of you on Bearcat Way. Go to the 4th floor to our registration desk outside the Great Hall. This will be about a 5-minute walk.

Clifton Court Garage (off Clifton near Martin Luther King Dr.) Auto Cashiering (PIL-no attendant) Driving Directions to the Clifton Court Garage: From Martin Luther King Drive, take Clifton Ave south. Turn left onto Clifton Court and follow around until you come to Clifton Court Garage. From Clifton Avenue heading north, turn right onto Clifton Court and follow around until you come to Clifton Court Garage. Walking Directions to Tangeman University Center: Walk past Rieveschl Hall and walk along the front of the Old Chemistry building to the right. Pass between the Old Chemistry building on your left and Braunstein Hall and your right. Continue walking straight ahead and past Swift Hall. The Tangeman University Center will be straight ahead. It is a circular shaped building. Go to the 4th floor to our registration desk outside the Great Hall. This will be a 5-10 minute walk.

Additional Parking Garage Options:

Calhoun Garage (off Corry Blvd. or Calhoun St.) Auto Cashiering (PIL-no attendant)
Corry Garage (off Jefferson Avenue and Corry Blvd) Auto Cashiering (PIL-no attendant)
Woodside Garage (off Martin Luther King Dr.) Auto Cashiering (PIL - no attendant)
Campus Green Garage (off Martin Luther King Dr.) Auto Cashiering (PIL-no attendant)
University Ave Garage (off University Ave) Auto Cashiering (PIL-no attendant)

Hotel Accommodations:
Most hotels near the Summit venue are within the $103 - $169 per night range. The following hotels are within a 2.5 mile radius of the hotel.

1. Marriott Kingsgate Hotel at UC BOOK NOW .60 miles from venue

2. Springhill Suites by Marriott BOOK NOW .84 miles from venue

Midtown Cincinnati

3. Comfort Suites Newport BOOK NOW 1.92 miles from venue

4. Cincinnatian Hotel BOOK NOW 2.10 miles from venue

5. Holiday Inn Express Bellevue BOOK NOW 2.10 mile from venue

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