TITLE : New ways of using PR to disseminate your message
CITY : Chicago , IL
DATE : Tuesday, September 22, 2009
TIME : 8:30 AM - 12:00 PM
PRICE : $ 110.00
New ways of using PR to disseminate your message

New ways to disseminate your message: thinking outside the box
 
Many nonprofit organizations have a compelling mission, but don’t have -- or think they don’t have -- the tools available to communicate it. Contrary to popular belief, effective public relations is not about big budgets. The right tools combined with commitment and perseverance will enable your organization to advance its message for real impact.
 
In this session, we will cover the following topics: 
- What branding means for your organization
- How to craft the key messages you need to connect with your audience
- How new media can play a role in your communications
- How to effectively pitch to the media
 - How to apply best practices for success
 
Participants will walk away with essential tools and skills necessary for effective public relations. If you have a PR campaign that has stalled or simply become stale, you will find this session immensely helpful.
 
This session is intended for Board Members, Executives, Senior Staff and PR Managers.
 
Speakers for this session:

Dyana Flanigan
Principal
Flanigan Communications, Inc.

With a background that includes experience in both for-profit and not-for profit sectors, Dyana creates and implements communications programs for industries including education; career development; arts and entertainment; urban planning and development; and professional services. Dyana is on the board of Leadership Illinois, a group providing training and networking for women who have excelled in their field and/or the civic community. She has served as executive vice president on the board of directors for the Chicago Anti-Hunger Federation and belongs to many organizations including the Association of Consultants to Nonprofits. She holds a BS in Mass Communications from Miami University in Oxford, Ohio and a MS in Integrated Marketing Communications from Roosevelt University in Chicago, from which she graduated with honors.

Tony Gnau
President
T-60 Productions

As a former television news reporter, Tony saw the good and not-so-good public relations efforts made by nonprofits. Now he brings his thirteen years of journalism experience to the nonprofit organizations he works with. Tony`s commitment to excellence, strong understanding of what viewers want, and unique approach to the process of creating videos have rendered him an expert in new and unique ways to market ones message. Tony is the recipient of 3 Emmy Awards, 4 Telly Awards, 4 Int’l. Davey Awards, and 5 Associated Press Awards. Tony graduated from the University of Southern California with a Bachelor of Arts in Broadcast Journalism.

Deborah Halpern
Principal
DGH Communications

Over the past 30 years of agency-based experience, Deborah`s professional relationships range from Fortune 100 corporations to nonprofit organizations. Prior to establishing DGH Communications, Deborah managed the media relations efforts for the Chicago based Lipman Hearne, Inc., one of the largest marketing communications firms in the United States dedicated to the nonprofit sector. Deborah`s clients regularly find themselves interviewed and quoted in newspapers, journals, radio, television, and on the internet. Clients of DGH Communications recently have been featured in the New York Times, Wall Street Journal, USA Today, National Public Radio, WTTW-TV, trade journals, Chicago Tribune, Chicago Sun-Times, and Crain`s Chicago Business. Deborah is on the Board of Directors for the Association of Consultants to Nonprofits and a member of the Visiting Committee for the Oriental Institute at the University of Chicago. She graduated from the University of Wisconsin – Madison with a B.A. in Journalism.

 

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