TITLE : Annual giving campaigns
CITY : Chicago , IL
DATE : Wednesday, April 23, 2008
TIME : 1:30 PM - 3:00 PM
PRICE : $ 55.00
Annual giving campaigns

Ask any fundraiser and they'll tell you that the annual fund is the foundation for all other fundraising efforts. Though these campaigns tend to bring in smaller donations, they frequently reach a larger number of donors than many other approaches. Your annual fund also contains a valuable pool of supporters from which major donors will emerge. In order to take advantage of your annual fund, you need to develop a robust campaign that will reach every potential donor - both large and small.

Topics we will cover include:
  • Building a constituent base by focusing on donors' wants, needs and interests
  • How to make a compelling case for annual support
  • Creative ways to match institutional needs with donor interests
  •  Effective solicitation strategies 
  •  Established ways to measure results
Attendees will walk out with new approaches to (i) better understand donors, (ii) segment donors, (iii) communicate to donors, and (iv) match available fundraising vehicles to donor interests. This session is intended for intermediate to advanced fundraisers.
Speakers for this session:

Jill Britton
Development Director
WTTW

Jill Britton has been in the development field for almost fifteen years, working in all aspects of fundraising fro individuals, foundations, and corporations. Currently, Jill is the Director of Development for Window to the World Communication or Channel 11. At WTTW, Jill manages the Satellite Council, the group of annual leadership contributors to the station. Prior to WTTW, Jill served as the associate director of corporate and foundation relations at the Art Institute of Chicago where she oversaw corporate and foundation contributors to restricted and unrestricted projects, including the corporate annual fund. Before joining the Art Institute, Jill managed the research and operations functions at Children’s Memorial Foundation, the fundraising arm of the Medical Center, where she was responsible for board development, prospect review sessions, and peer screenings, in addition to the standard research functions. Jill received her MA from University of Iowa and her BA from Indiana University.

Frances Caan
Executive Director, ETHS Foundation
Evanston Township High School

In her current capacity as Director of Development for Evanston Township High School and Executive Director of the ETHS Foundation, Frances is responsible for all of the fundraising and stewardship activities of Evanston`s diverse, northshore public high school which has a student population of approximately 3,000. Her work entails coordinating the efforts of the school`s longstanding clubs such as the Boosters Club and the Alumni Association while spearheading a $15MM capital campaign via the ETHS Foundation. Prior to joing ETHS, Frances served as the Annual Fund Coordinator for a $30MM nonprofit healthcare organization, Midwest Palliative & Hospice CareCenter. Frances is a member of Chicago Council on Planned Giving, Women in Development and the Chicago chapter of AFP, for whom she volunteers as a mentor in the Mentor/Protege Program. She is currently pursuing a Masters Degree in NonProfit Administration from NorthPark University.

Raquel Lauritzen
President
Lauritzen & Associates

Prior to establishing her firm, Raquel served as Director of Development and Marketing at the University of Wisconsin-Milwaukee. She has also held positions as Director of Development and Marketing at the Wisconsin Foundation for Independent Colleges, and as Director of Development for the Milwaukee County Historical Society where she increased the annual fund by over 50% within two years. As a consultant, Raquel helps a variety of nonprofits to advance their missions and manage resources through annual and capital campaigns, feasibility studies, board training, major gifts, grants, volunteers, planned giving, special events, and management. She is a member of the Association of Fundraising Professionals and CFRE International, where she served on the board. Raquel holds a B. A. in English from Lake Erie College and an M.A. in comparative literature from the University of Wisconsin-Milwaukee.

 

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  • Afternoon Seminars
  • Morning Seminars

     

Breakfast -Prior to panel discussion, participants and experts become acquainted over a continental breakfast

8:00 AM - 9:00 AM

Panel discussion and dialogue with Grantmakers

9:00 AM - 12:00 PM

$ 95.00

 All levels

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:00 PM - 1:00 PM

Finding Funders: the art of successful research

1:00 PM - 3:00 PM

$ 55.00

 All levels
Proposal writing

1:00 PM - 3:00 PM

$ 55.00

 All levels
Exploring the world of corporate sponsorship

1:00 PM - 3:00 PM

$ 55.00

 All levels
Grantmaking as partnership: going beyond the dollars

1:00 PM - 3:00 PM

$ 55.00

 All levels

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

3:00 PM - 3:30 PM

How to build a successful relationship with grantmakers

3:30 PM - 5:00 PM

$ 55.00

 All levels
Winning proposals: a tour of four successful case studies

3:30 PM - 5:00 PM

$ 55.00

 All levels
Cause marketing: building profitable relationships with corporate partners

3:30 PM - 5:00 PM

$ 55.00

 All levels

Breakfast -Participants registered for the first session become acquainted over a continental breakfast

7:00 AM - 8:00 AM

Engaging your board

8:00 AM - 10:00 AM

$ 55.00

 All levels
Special events fundraising

8:00 AM - 10:00 AM

$ 55.00

 All levels
Online fundraising: harnessing technology to build and maintain relationships

9:00 AM - 12:30 PM

$ 95.00

 All levels

Networking break -Participants registered for the next session are served mid-morning refreshments

10:00 AM - 10:30 AM

Major gifts fundraising

10:30 AM - 12:30 PM

$ 55.00

 All levels

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:30 PM - 1:30 PM

Planned giving

1:30 PM - 3:00 PM

$ 55.00

 All levels
Annual giving campaigns

1:30 PM - 3:00 PM

$ 55.00

 All levels
Fundraising in the one-person development shop: making the most of a shoestring budget

1:30 PM - 5:00 PM

$ 95.00

 All levels

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

3:00 PM - 3:30 PM

Direct mail fundraising

3:30 PM - 5:00 PM

$ 55.00

 All levels


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