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TITLE
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Cause marketing: building profitable relationships with corporate partners
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CITY
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Chicago , IL
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DATE
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Tuesday, April 22, 2008
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TIME
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3:30 PM - 5:00 PM
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PRICE
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$ 55.00
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Cause marketing: building profitable relationships with corporate partners
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 Cause marketing is defined as a corporate/nonprofit partnership that aligns the power of a company's brand, marketing and people with a nonprofit's cause, brand and assets. Companies spend well over $1.4 billion annually on cause marketing, and it provides over $4 billion of support for charitable causes. This seminar will show you how to take advantage of this growing form of corporate support, and turn your nonprofit into a synonym for a particular cause.
This session is intended as a follow-on to the corporate sponsorship seminar, and will cover the following topics:
- Cause marketing 101: understand the differences between corporate sponsorship and cause related marketing
- Packaging your assets: analyze what you have and what you need to make your organization attractive to corporate partners
- Researching potential partners: establish a strategic fit between your organization's mission and the mission of your corporate partner
- Managing the partnership: know the core elements of a cause marketing management plan
- Evaluating the partnership: set outcomes so that you and your corporate partner both benefit from the arrangement
Seminar attendees will come away with focused and creative strategies to capture a corporation's imagination while ensuring that their own organizations get much needed corporate support.
| | Speakers for this session:
| | Dr Jerry J Field | | Senior Staff-Adj Professor | | Illinois Institute Technology | | Dr. Jerry J. Field holds a doctorate from Loyola University Chicago is on the senior staff at the Illinois Institute of Technology teaching marketing and community relations. His not for profit assignments cover a wide range of foundation work, healthcare, public service campaigns and government assignments. His activities involve developing integrated marketing, publicity and fund raising activities for various local and national organizations. Among his relationships: The Chicago Board of Health, Variety Club International, Mental Health Association of America (Chicago), Healthy Hearts, Inc., Kiwanis Boys and Girls Clubs, Army ROTC, Chicago Public Schools-Education to Careers, University of Illinois Medical Center and Thorek Hospital, IIT Alumni, Roosevelt University Alumni, MDAA (TV in Chicago), Youth Communications, Chicago Rotary South East Chicago, Army ROTC, Ravenswood Community Council, the Belmont Harbor Neighbors (Chicago), the National Marketing Honors Society and the Chicago Sun-Times Foundation. | | | Rosalind Goldman | | Group Director, Institutions and Communication | | The Salvation Army | | Rosalind Goldman is a seasoned marketing professional with a proven successful track record in delivering desired results to Clients. With both agency and corporate experience, her client base include such companies as Coca-Cola, working on Coke Classic and Sprite for three years; Sears for two years; Proctor & Gamble, working on NyQuil for one year; McDonald’s for two years and Verizon, working on local and long distance for two years. She was a community relations executive with Chicago Tribune, where she was responsible for managing a national advertising agency in developing and negotiating programs targeted to African-American, Hispanic and Asian consumers. Rosalind has won awards for creating and implementing targeted marketing programs and created promotional campaigns that generated record breaking redemption rates. Rosalind also worked at Playboy Enterprises for five years honing her advertising skills.
| | | Layton Olson | | Attorney and project manager | | Howe & Hutton, Ltd. | | Layton has been an attorney, and a government relations and project manager since 1967 in Chicago and Washington, D.C., and admitted to the bar in Illinois and California. He specializes in assisting and leading tax exempt organizations and consortia of organizations, institutions and businesses. Of counsel with Howe & Hutton, Ltd., The Law Firm for Associations (sm), he led multi-year funding initiative raising over $4 million from Illinois state agencies, federal agencies, foundations, companies, universities and community centers. He assists public-private-nonprofit revenue-generating and public awareness enterprises including new Illinois Internet initiative.
He has over 35 years of experience in education and workforce policy, beginning in Washington, D.C. higher education and financial aid programs, and over 25 years experience in community development, transportation, healthcare financing and telecommunications policy development in Illinois and Midamerica. He is co-chair of Consumer Demand committee of Illinois Governor’s Broadband Council. | |
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Chicago Fundraising Summit
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A relationship approach to fundraising Nonprofit fundraising has become highly specialized, and each segment of your donor market requires a different set of relationship management skills. Whether you are reaching out to private foundations, wealthy individuals or your own members, you need to understand who they give to, and why. The Chicago Summit focuses on the relationship aspects of fundraising, and offers you several ways to enhance your relationship management skills:
Day One:
In the morning, listen to a panel of private, corporate and community grantmakers who will openly discuss their philosophy on grantmaking, how they operate, and most important, how you can build a more successful relationship with the grantmaking community. In the afternoon, participate in seminars led by experienced grant seekers who have successfully secured many foundation grants, and have built successful relationships with the grantmaking community.
Day Two:
Attend a series of fundraising seminars covering the hottest areas of fundraising (capital campaigns, major gifts, annual giving campaigns, and many more). Panels of experts will discuss the latest developments in these fields, and then enter into a dialogue with the participants that addresses their most pressing questions.
WHY ATTEND THE FUNDRAISING SUMMIT?
Fundraising is primarily a relationship business, and with increasing pressures facing all nonprofit professionals to build key relationships, it is becoming more important, though much more difficult to meet people face-to-face. Our innovative Summit format provides the most efficient and cost effective use of time away from the office by enabling attendees to interact with experts in the field, as well as other nonprofit leaders.
CAN ONE ATTEND SPECIFIC SESSIONS ONLY?
We understand the demands that are placed on you and on your time. That’s why you can attend only the seminars that are of interest to you. Come for the day or stop by for a couple of hours. You pay for only the seminars you wish to attend and only for the information relevant to you. It’s a novel approach to learning that allows you to get exactly what you’re looking for in a short amount of time.
WHAT IS THE FORMAT OF THE SEMINARS?
Each seminar features a panel of 3-4 experts who will give a short overview of the key developments in that field. After that , we will move into a moderated discussion to explore what these developments mean for nonprofit organizations. During the seminar, panelists will engage with the audience in an interactive manner to ensure the real-world implications of these developments emerge, and the session will end with a summary of practical next steps.
HOW IS THE SUMMIT DIFFERENT FROM OTHER EDUCATIONAL EVENTS?
The Summit offers a unique format to help you accomplish the following:
- Build relationships: to ensure maximum exposure to the experts and other nonprofit leaders, each seminar offers structured networking before the session starts
- Hear different perspectives: the experts are drawn from different sectors of the nonprofit community to ensure cross-pollination of ideas and practices
- Provide a global view: speakers give an overview of key issues so that you can eliminate any gaps in your understanding of the subject
- Drill down to the specifics: speakers will also focus on providing specific answers to real-world questions that are common to most attendees
- Obtain information you can use: the emphasis in all sessions is on avoiding theoretical discussions in favor of practical tools and techniques that nonprofit leaders can actually use
WHO IS RESPONSIBLE FOR THE SUMMIT?
The Summit is organized by the Center for Nonprofit Success, a nonprofit organization that specializes in bringing highly relevant information that nonprofit leaders need to run their organizations successfully. We developed the Fundraising Summit series as a follow-on to the Nonprofit Success Forum, a highly successful educational series on grantmaking that has been taking place around the country for the past two years. The Fundraising Summit drills down into specific areas of fundraising to give nonproft leaders cutting edge tools and techniques.
HOW DO I REGISTER FOR THE SUMMIT?
Simply click on the seminars listed below to learn more about the topics that will be covered in each seminar. Then select only those seminars that you wish to attend. |
| | Location/Directions
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The Summit will be taking place at the Illinois Institute of Technology which is located just south of the Loop at:
Hermann Union Building (Hermann Hall)
HH Ballroom East
3300 South federal Street
Chicago, Illinois 60616-3793
Public Transportation
The Summit venue is accessible from the following stations:
- CTA Red Line (Howard-95th/Dan Ryan) to Sox-35th station
- CTA Green Line (Ashland-63rd or 63rd-Cottage Grove) to 35th-Bronzeville-IIT station
- CTA Bus lines with stops on Main Campus (#29-State, #35-35th, #24-Wentworth, #4-Cottage Grove)
Driving Directions
From the North:
Dan Ryan Expressway east to 31st Street exit, continue south to 33rd Street, turn left (east).
From the South:
Dan Ryan Expressway west to 35th Street exit, continue north to 33rd Street, turn right (east).
From Lake Shore Drive:
Exit at 31st Street, go inland (west) to State Street, turn left (south).
Parking
Metered parking (max 4 hours, 30 minutes per quarter) is available to all visitors in Lots B6 and C1 located along Federal Street north and south of 33rd Street. If you wish to park for longer than four hours, parking is available in the Visitor's Parking Lot (Lot A4). When you park in Lot A4, look for a cash-only pay box in the lot. Park your car, and pay at the cash box. Place the receipt on your dashboard as proof of payment. Rates are $4 for four hours and $8 for the entire day.
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