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TITLE
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Exploring the world of corporate sponsorship
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CITY
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Chicago , IL
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DATE
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Tuesday, April 22, 2008
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TIME
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1:00 PM - 3:00 PM
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PRICE
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$ 55.00
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Exploring the world of corporate sponsorship
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 Unlike private foundation grants, corporate sponsorships typically come with fewer administrative burdens. However, nonprofit leaders often fail to bear in mind that sponsorship is a business deal, not a donation, and that successfully seeking sponsorships involves a set of skills that is quite different from other types of fundraising. This seminar will introduce you to the world of corporate sponsorships, and help you understand what sponsors are looking for when they decide to partner with you on on a project. In particular, we will explore how to make corporate sponsorships a win-win deal for both sides.
The session will also cover the following topics:
- An overview of the world of corporate sponsorship: understanding why companies invest in nonprofit organizations
- Evaluating your organization's culture: is it ready for corporate sponsorship?
- Structuring a sponsorship proposal: establishing the fit between your organization and the sponsor?
- Engaging with sponsors: how to stimulate sponsor interest in your nonprofit
- Closing the deal: the steps needed to get to the signed contract
Attendees will come away with the understanding that their organization is not only a charitable cause, but also a valuable marketing partner.
| | Speakers for this session:
| | Ashley Alexander | | Development Manager | | ASDS (American Society for Dermatologic Surgery) | | Ashley currently is responsible for securing sponsorship dollars and all fundraising activities. In the last two years she has increased corporate sponsorship by 73% and launched a new fund for the society bringing in nearly $3,000,000. Ashley has over eight years experience planning special events and building relationships. She is familiar with executing various promotional events from grass-roots and black-tie functions to exhibiting at community meetings. As a Director of Special Events, she was given the task of developing and selling new events. Her focus was on targeting resources for maximizing event growth through sales, research, goal setting and budget forecasting. She increased her event revenue by 30%. Ashley also was in charge of interviewing, managing and training interns and volunteers for special events. She holds an MBA with a specialization in Marketing and is a member of the Association of Fundraising Professionals. | | | Chandra Dennis | | Director of Development, School of Fine & Performing Arts | | Columbia College Chicago | | In her current position, Chandra is responsible for stewardship of major donors, making recommendations for long term growth for new departmental resources, securing corporate sponsorship for special events including Fashion Columbia Scholarship Luncheon. Additional responsibilities include stewardship of VIP West and East Coast alumni/donors and managing the college’s endowed scholarship portfolio.
Prior to joining Columbia, Chandra was the Director of Corporate and Foundation Relations for LeMoyne-Owen College in Memphis, Tennessee. During her tenure there, Chandra was responsible for a 59% increase in private and governmental funding for the College with successful grants from the Andrew Mellon Foundation, Department of Education, National Institutes of Health, City of Memphis, and the Community Foundation of Greater Memphis. | | | Kathleen MacArthur | | President | | Corporate & Individual Strategies, Inc. | | Before starting her own consulting firm, Kathleen was the Executive Director of the American Medical Association Foundation, where she initiated a social marketing program in health literacy which brought in a $1.5 corporate grant. Other new programs introducing new corporate revenue were Healthy Communities, Healthy America and Excellence in Medicine.
Before joining the AMA FDN, Kathleen started a corporate partnership program at the American College of Healthcare Executives as a consultant and then become the first Vice President of Corporate Partnerships.
Prior to these positions, Kathleen consulted with hospitals and non profits in Chicago and Boston on corporate fundraising. She also initiated the first major donor campaign and first ever "ask" of physicians at the American Medical Association Foundation. Kathleen has an MBA in marketing from Loyola University of Chicago.
| | | Jennifer Price | | Development Director | | RML Specialty Hospital | | Jennifer Price has 10 years experience in fundraising and nonprofit management. As Director of Fund Development for a suburban specialty hospital, Jennifer oversees all aspects of development, including corporate sponsorship, special events, campaign management, board management, marketing and branding, and community and volunteer relations. Jennifer`s previous nonprofit experience includes working for two large, national nonprofit organizations where she successfully secured multi-year, multi-event/campaign corporate support. Jennifer has a masters degree in nonprofit management and serves on the board of directors for Penn State Alumni Association`s Chicago Chapter. | |
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| Chicago Fundraising Summit
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A relationship approach to fundraising Nonprofit fundraising has become highly specialized, and each segment of your donor market requires a different set of relationship management skills. Whether you are reaching out to private foundations, wealthy individuals or your own members, you need to understand who they give to, and why. The Chicago Summit focuses on the relationship aspects of fundraising, and offers you several ways to enhance your relationship management skills:
Day One:
In the morning, listen to a panel of private, corporate and community grantmakers who will openly discuss their philosophy on grantmaking, how they operate, and most important, how you can build a more successful relationship with the grantmaking community. In the afternoon, participate in seminars led by experienced grant seekers who have successfully secured many foundation grants, and have built successful relationships with the grantmaking community.
Day Two:
Attend a series of fundraising seminars covering the hottest areas of fundraising (capital campaigns, major gifts, annual giving campaigns, and many more). Panels of experts will discuss the latest developments in these fields, and then enter into a dialogue with the participants that addresses their most pressing questions.
WHY ATTEND THE FUNDRAISING SUMMIT?
Fundraising is primarily a relationship business, and with increasing pressures facing all nonprofit professionals to build key relationships, it is becoming more important, though much more difficult to meet people face-to-face. Our innovative Summit format provides the most efficient and cost effective use of time away from the office by enabling attendees to interact with experts in the field, as well as other nonprofit leaders.
CAN ONE ATTEND SPECIFIC SESSIONS ONLY?
We understand the demands that are placed on you and on your time. That’s why you can attend only the seminars that are of interest to you. Come for the day or stop by for a couple of hours. You pay for only the seminars you wish to attend and only for the information relevant to you. It’s a novel approach to learning that allows you to get exactly what you’re looking for in a short amount of time.
WHAT IS THE FORMAT OF THE SEMINARS?
Each seminar features a panel of 3-4 experts who will give a short overview of the key developments in that field. After that , we will move into a moderated discussion to explore what these developments mean for nonprofit organizations. During the seminar, panelists will engage with the audience in an interactive manner to ensure the real-world implications of these developments emerge, and the session will end with a summary of practical next steps.
HOW IS THE SUMMIT DIFFERENT FROM OTHER EDUCATIONAL EVENTS?
The Summit offers a unique format to help you accomplish the following:
- Build relationships: to ensure maximum exposure to the experts and other nonprofit leaders, each seminar offers structured networking before the session starts
- Hear different perspectives: the experts are drawn from different sectors of the nonprofit community to ensure cross-pollination of ideas and practices
- Provide a global view: speakers give an overview of key issues so that you can eliminate any gaps in your understanding of the subject
- Drill down to the specifics: speakers will also focus on providing specific answers to real-world questions that are common to most attendees
- Obtain information you can use: the emphasis in all sessions is on avoiding theoretical discussions in favor of practical tools and techniques that nonprofit leaders can actually use
WHO IS RESPONSIBLE FOR THE SUMMIT?
The Summit is organized by the Center for Nonprofit Success, a nonprofit organization that specializes in bringing highly relevant information that nonprofit leaders need to run their organizations successfully. We developed the Fundraising Summit series as a follow-on to the Nonprofit Success Forum, a highly successful educational series on grantmaking that has been taking place around the country for the past two years. The Fundraising Summit drills down into specific areas of fundraising to give nonproft leaders cutting edge tools and techniques.
HOW DO I REGISTER FOR THE SUMMIT?
Simply click on the seminars listed below to learn more about the topics that will be covered in each seminar. Then select only those seminars that you wish to attend. |
| | Location/Directions
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The Summit will be taking place at the Illinois Institute of Technology which is located just south of the Loop at:
Hermann Union Building (Hermann Hall)
HH Ballroom East
3300 South federal Street
Chicago, Illinois 60616-3793
Public Transportation
The Summit venue is accessible from the following stations:
- CTA Red Line (Howard-95th/Dan Ryan) to Sox-35th station
- CTA Green Line (Ashland-63rd or 63rd-Cottage Grove) to 35th-Bronzeville-IIT station
- CTA Bus lines with stops on Main Campus (#29-State, #35-35th, #24-Wentworth, #4-Cottage Grove)
Driving Directions
From the North:
Dan Ryan Expressway east to 31st Street exit, continue south to 33rd Street, turn left (east).
From the South:
Dan Ryan Expressway west to 35th Street exit, continue north to 33rd Street, turn right (east).
From Lake Shore Drive:
Exit at 31st Street, go inland (west) to State Street, turn left (south).
Parking
Metered parking (max 4 hours, 30 minutes per quarter) is available to all visitors in Lots B6 and C1 located along Federal Street north and south of 33rd Street. If you wish to park for longer than four hours, parking is available in the Visitor's Parking Lot (Lot A4). When you park in Lot A4, look for a cash-only pay box in the lot. Park your car, and pay at the cash box. Place the receipt on your dashboard as proof of payment. Rates are $4 for four hours and $8 for the entire day.
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One-on-one mentoringOur unique one-on-one mentoring sessions offer you the opportunity to sit down with an experienced fundraising professional for 30 minutes to discuss any questions that are specific to your organization. Mentoring sessions cover the same topics as the seminars, and we will assign you a mentor based on his/her availability at your requested times. Mentoring sessions are available for the cost of $ per session. If you register for a full Summit pass, mentoring sessions are included in the pass. Below is a list of mentors who will be available at the Summit. Please note that you must register to attend at least one seminar in order to sign up for a mentor. |
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