TITLE : Online fundraising: harnessing technology to build and maintain relationships
CITY : Chicago , IL
DATE : Thursday, February 09, 2012
TIME : 8:30 AM-12:00 PM
PRICE : $ 110.00
Online fundraising: harnessing technology to build and maintain relationships
 

With the potential of technology to reach a much larger audience quickly and inexpensively, more and more organizations are using an online presence to reach donors, members, volunteers and supporters.  An online presence consists of much more than a "Donate Now" button on your website.  You can now use technology to run special events, promote a planned giving program, recruit and retain volunteers, manage donor data, and much more.  In addition, the internet offers a valuable way to market your nonprofit if you know how to use your website effectively.

This session will explore the following topics:
  • Promoting your organization online: use email campaigns and E-newsletters to reach new and existing supporters of your organization
  • Electronic prospect research: use the internet to uncover rich data sources and build profiles of top prospects
  • Online donor recruitment: use website appeals to create donor interest
  • Online donor renewal: use online renewals to lower costs and increase response rates
  • Volunteer mobilization: use the web to build strong relationships with your volunteers
  • Donor management systems: use donor management systems to keep in touch with, and reach out to, record numbers of donors
  • Online event management: use software to plan, market, and coordinate your events
Attendees will walk away wondering why they have not made greater use of technology until now. This session is intended for Executive Directors, Directors of Development, Directors of Communication and anyone involved in using technology to promote their organization. 
Speakers for this session:

Elizabeth Boskovich
Chapter Director of Operations
Cystic Fibrosis Foundation

Elizabeth has been involved in online fundraising for 10 years. In her current position, she works with the Regional Major Gifts Officer and the Executive Director on prospecting, building relationships and renewing lapsed donors. She also creates media and manages the Chapter's website and has created social media for several events and online initiatives. This includes the quarterly newsletter, Constant Contact (with currently over 10,000 active emails) and Facebook and Twitter for events. Previously, as Senior Director of Development at Cystic Fibrosis Foundation, Elizabeth was responsible for engaging current and lapsed donors through several avenues, including email, e-newsletters, constant contact and medical updates. She earned a Bachelor's Degree in English from Augustana College.

Michelle Scott
Director of Development & Business Partnerships
Arts & Business Council of Chicago

Michelle transitioned from the corporate sector to nonprofit and has been involved in online fundraising for the past 4 years. In her current position, she is responsible for setting and executing the strategic direction of the Arts & Business Council of Chicago’s (A&BC) development and fundraising initiatives. This includes prospecting and cultivating relationships with individual donors and corporate and foundation donors; grant writing; and creating e-communications for special events, e-appeals and e-newsletter articles. Previously, as the Development Manager at A&BC, Michelle was responsible for managing the execution of the organization’s monthly e-newsletter. She earned an MBA degree from DePaul University.

Jillian Shepherd
Assistant Director of Membership
Chicago Public Media

Jillian has been involved in online fundraising for 6 years. In her current position, she is responsible for all online fundraising and e-communications with members of her organization. This includes creating and editing online donation forms, strategizing donation processes, creating e-renewals and additional e-appeals as well as weekly e-newsletters for all donors. In 2010, she presented as part of a panel on sustaining membership programs at the Public Media Marketing & Development Conference in Fort Worth, Texas. In 2011, she participated in creating a "Social Media Best Practices" manual along with a small group of public media professionals across the country as part of a Corporation for Public Broadcasting project on social media.

 

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  • Afternoon Seminars
  • Morning Seminars

     

Thursday January 12, 2012

Proposal Writing 101: Essential tools for presenting your funding request

8:30 AM - 12:00 PM

$ 110.00

 All levels

Thursday February 09, 2012

Online fundraising: harnessing technology to build and maintain relationships

8:30 AM-12:00 PM

$ 110.00

 All levels

Thursday March 08, 2012

Program Evaluations 101: How to introduce evaluation policies and procedures into the fabric of your organization

8:30 AM - 12:00 PM

$ 110.00

 All levels

Thursday May 10, 2012

25 Ways to Drive Traffic To Your Website

8:30 AM - 12:00 PM

$ 110.00

 All levels

Thursday June 14, 2012

Volunteer Management 101: How to build a strong and healthy volunteer program

8:30 AM - 12:00 PM

$ 110.00

 All levels

Thursday July 12, 2012

Fundraising in the one-person development shop: making the most of a shoestring budget

8:30 AM-12:00 PM

$ 110.00

 All levels

Thursday September 13, 2012

Proposal Writing 201: Advanced tools for getting your project funded

8:30 AM-12:00 PM

$ 110.00

 All levels

Thursday October 11, 2012

Financial Management: Best practices for managing your organization`s finances

8:30 AM - 12:00 PM

$ 110.00

 All levels

Thursday November 08, 2012

Program Evaluations 201: Using evaluation data to set direction, expand impact and maintain accountability

8:30 AM - 12:00 PM

$ 110.00

 All levels

Thursday December 06, 2012

Volunteer Management 201: Essential ingredients and successful recipes for volunteer engagement

8:30 AM - 12:00 PM

$ 110.00

 Intermediate


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