Center For NonProfit Success

Annual giving campaigns

Ask any fundraiser and they'll tell you that the annual fund is the foundation for all other fundraising efforts. Though these campaigns tend to bring in smaller donations, they frequently reach a larger number of donors than many other approaches. Your annual fund also contains a valuable pool of supporters from which major donors will emerge. In order to take advantage of your annual fund, you need to develop a robust campaign that will reach every potential donor - both large and small.

Topics we will cover include:

Building a constituent base by focusing on donors' wants, needs and interests
How to make a compelling case for annual support
Creative ways to match institutional needs with donor interests
Effective solicitation strategies
Established ways to measure results

Attendees will walk out with new approaches to (i) better understand donors, (ii) segment donors, (iii) communicate to donors, and (iv) match available fundraising vehicles to donor interests. This session is intended for intermediate to advanced fundraisers.

Speakers for this session:

Marie Harris

Consulting Manager

Blackbaud, Inc.

Prior to joining Blackbaud as a fundraising systems consultant in 2001, Marie spent nearly a decade working in the not-for-profit community, with a focus on Higher Education. Marie’s main focus was managing the Annual Giving Campaign. In her previous position as Director of the Annual Fund at the University of New England, she was responsible for analyzing the donor file and giving trends to increase alumni support for several university programs. Additionally, Marie improved the scholarship stewardship program, bringing donors and recipients together. She also expanded the telemarketing program beyond undergraduate support to include soliciting support for the Medical School. Marie earned her CFRE in 2003 and is a member of the Northern New England AFP Chapter.

Tyrone Latin

Senior Deputy Director

Harvard College Fund

Tyrone spent his early career with the Boston Algebra in Middle Schools Project, a math literacy program for urban youth. He also worked at the Codman Square Health Center, successfully raising money from local and national foundations for its outreach programs. He has spent the last eleven years in Harvard University’s Central Development Office where he has managed two record-setting class campaigns, solicited gifts at the six and seven figure levels, and assisted in the reorganization of the Harvard College Fund. He is currently Senior Deputy Director of the Harvard College Fund, a position in which he manages four frontline fundraisers and has played a key role in launching a new Leadership Giving Program for annual donors in the $10,000 range and above. Tyrone received his Bachelors and Masters degrees from Harvard and is a member of CASE and AFP.

Boston Fundraising Summit

A relationship approach to fundraising
Nonprofit fundraising has become highly specialized, and each segment of your donor market requires a different set of relationship management skills. Whether you are reaching out to private foundations, wealthy individuals or your own members, you need to understand who they give to, and why. The Boston Summit focuses on the relationship aspects of fundraising, and offers you several ways to enhance your relationship management skills:

Day One:
In the morning, listen to a panel of private, corporate and community grantmakers who will openly discuss their philosophy on grantmaking, how they operate, and most important, how you can build a more successful relationship with the grantmaking community. In the afternoon, participate in seminars led by experienced grant seekers who have successfully secured many foundation grants, and have built successful relationships with the grantmaking community.

Day Two:
Attend a series of fundraising seminars covering the hottest areas of fundraising (capital campaigns, major gifts, annual giving campaigns, and many more). Panels of experts will discuss the latest developments in these fields, and then enter into a dialogue with the participants that addresses their most pressing questions.

WHY ATTEND THE FUNDRAISING SUMMIT?
Fundraising is primarily a relationship business, and with increasing pressures facing all nonprofit professionals to build key relationships, it is becoming more important, though much more difficult to meet people face-to-face. Our innovative Summit format provides the most efficient and cost effective use of time away from the office by enabling attendees to interact with experts in the field, as well as other nonprofit leaders.

CAN ONE ATTEND SPECIFIC SESSIONS ONLY?
We understand the demands that are placed on you and on your time. That’s why you can attend only the seminars that are of interest to you. Come for the day or stop by for a couple of hours. You pay for only the seminars you wish to attend and only for the information relevant to you. It’s a novel approach to learning that allows you to get exactly what you’re looking for in a short amount of time.

WHAT IS THE FORMAT OF THE SEMINARS?
Each seminar features a panel of 3-4 experts who will give a short overview of the key developments in that field. After that , we will move into a moderated discussion to explore what these developments mean for nonprofit organizations. During the seminar, panelists will engage with the audience in an interactive manner to ensure the real-world implications of these developments emerge, and the session will end with a summary of practical next steps.

HOW IS THE SUMMIT DIFFERENT FROM OTHER EDUCATIONAL EVENTS?
The Summit offers a unique format to help you accomplish the following:

Build relationships: to ensure maximum exposure to the experts and other nonprofit leaders, each seminar offers structured networking before the session starts
Hear different perspectives: the experts are drawn from different sectors of the nonprofit community to ensure cross-pollination of ideas and practices
Provide a global view: speakers give an overview of key issues so that you can eliminate any gaps in your understanding of the subject
Drill down to the specifics: speakers will also focus on providing specific answers to real-world questions that are common to most attendees
Obtain information you can use: the emphasis in all sessions is on avoiding theoretical discussions in favor of practical tools and techniques that nonprofit leaders can actually use

WHO IS RESPONSIBLE FOR THE SUMMIT?
The Summit is organized by the Center for Nonprofit Success, a nonprofit organization that specializes in bringing highly relevant information that nonprofit leaders need to run their organizations successfully. We developed the Fundraising Summit series as a follow-on to the Nonprofit Success Forum, a highly successful educational series on grantmaking that has been taking place around the country for the past two years. The Fundraising Summit drills down into specific areas of fundraising to give nonproft leaders cutting edge tools and techniques.

HOW DO I REGISTER FOR THE SUMMIT?
Simply click on the seminars listed below to learn more about the topics that will be covered in each seminar. Then select only those seminars that you wish to attend.

Location/Directions

The Summit will take place in the east wing of the Main College Building on the Simmons College Campus. Registration will be setup outside the Linda K. Paresky Conference Center on the third floor of the Main College Building. Simmons College is located only 6 miles from Logan International Airport and is easily accessible by public transportation. The full address is:

Simmons College
300 The Fenway
Boston, MA 02115

Public Transportation
The Main College Building is accessible by both MBTA Train service (Massachusetts Bay Transportation Authority) and by MBTA bus service.

If Traveling by MBTA Train
MBTA Green Line E train (Jamaica Plain to Cambridge through Boston) outbound Heath Street/Arborway to the Simmons stop (Museum at Huntington Ave & Louis Prang).
Connections: Red, Blue, and Orange Lines, and commuter rail at North Station.
At the Museum Stop, exit train and take a right onto Louis Prang Street. Walk past the Isabella Stewart Gardner Museum. The Main College Building, 300 The Fenway, will be on left.

Directions by Car
If Traveling from the West (also NYC and CT)
If traveling from the West take Route 90 east (Massachusetts Turnpike/Mass Pike) to exit 18. Exit from left lane. Bear right. Follow signs for Cambridge. The Doubletree Guest Suites Hotel will be on your right. Turn right at first light onto Storrow Drive to Boston. Follow local directions below.

If Traveling from the South (Route 3, Southeast Expressway)
If traveling from the South take Route 3 north (Southeast Expressway) to Storrow Drive. Follow Storrow Drive west. Follow local directions below.

If Traveling from the North (Route I-93 or Route 1)
If traveling from the North on Route 1-93 or Route 1, at the merge with Route 3 (the Southeast Expressway), take Storrow Drive exit. Follow Storrow Drive west. Follow local directions below.

If Traveling from Logan International Airport (6.5 miles)
If traveling from Logan International Airport take 1A south to I-93/Sumner Tunnel/Boston. Go through Sumner Tunnel. Follow sign to I-93 north. Sign will say "93 North, Storrow Drive, Cambridge." Stay in right lane and take second exit - exit 26. Sign will say "Back Bay, Storrow Drive." Stay left and follow sign for Storrow and drive west. Once on Storrow, stay in center lane and proceed approximately 2 miles, then get in left lane. Follow local directions below.

Local Directions
Look for sign "Kenmore Square, Fenway, Route 1 South" and exit left, following sign for "Fenway 1 South." Do not take Kenmore Square exit. Instead, follow ramp up and exit right. Sign will say "Boylston St. Outbound, Riverway 1." You will be on Boylston Street. Stay in left lane and proceed to first light. Turn left onto Park Drive. Follow Park Drive to second light and cross Boylston Street and Brookline Avenue. Stay left. At third stoplight, bear left following "Fenway" sign. At fourth light, continue straight, crossing Brookline Avenue again. You will be on "The Fenway”. Turn right onto Avenue Louis Pasteur right after Emmanuel College. Simmons’s Parking Garage sign is on left, about 1/2 block down.

Parking at the Main College Building
Due to limited parking in the urban area around Simmons, we encourage visitors to use alternative transportation when commuting to Simmons. Limited parking is available on nearby streets and private garages. There are three parking garages in the area:

Simmons Garage [P1 on map]
6 Avenue Louis Pasteur
Boston, MA 02115

Directions to Simmons Garage from Route 90:
Take Route 90 East (Massachusetts Turnpike) to Exit 22. Stay left and follow signs marked "Prudential Center/West 9.” Stay on Huntington Ave. west approximately 1 mile. Pass Museum of Fine Arts on right, then turn right at next light on Louis Prang St. Continue through two lights. The main building of Simmons will be on left. Turn left on Avenue Louis Pasteur. Proceed past the Simmons’s library and the Park Science Bldg which will be on the left. Enter the next driveway on the left where there is a sign that reads, Simmons Garage. The entrance is between the Boston Latin School and the Park Science Center. The road dead ends at the parking garage.

Daily Rate:
$12.00 per car. They only take credit card. At the end of the day you need to get a parking coupon from the registration table to give to the parking attendant. This lot can only accommodate 40 cars on a first come first served basis.

Walking Directions to Main College Building:
Go right out of the Simmons Garage onto Avenue Louis Pasteur. Turn right on The Fenway. The Main College Building will be on the right.

Landmark Center Garage [P2 on map]
401 Park Drive
Boston, MA 02115
617-927-0398
.5 miles/1 minute drive to Main College Building

Directions to Landmark Center Garage: Head Southwest on Park Dr to lot at Brookline Avenue and Park.

Hourly Rates:
1-1.5 hrs $5
2-2.5 hrs. $9
2.5-18 hrs. $15

They accept cash and credit cards.

Walking Directions to Main College Building:
As you exit the parking garage walk down Brookline Avenue and take a left at the street called, "The Fenway" where there is a sign that says Emmanuel College. Continue on “The Fenway.” Continue walking straight past Avenue Louis Pasteur and you will arrive at the Main College Building, at 300 The Fenway.

Trilogy Garage [P3 on map]
180 Brookline Ave.
Boston, MA 02115
There are entrances on Brookline Ave. and Kilmarnock Street
617-236-5558
0.6 mi – about 1 min drive to Main College Building

Directions to Garage: Head southwest on Brookline Ave and just past Kilmanarock Street you will see the garage.

Special Rates: Early Bird (enter before 9am - exit by 7pm) $12; nights (enter after 4pm - exit by 8am) $5.00
Hourly Rates:
1 hr. or less $5
2 hrs. or less $10
3 hrs. or less $15
4 hrs. or more $20

They accept cash and credit cards.

Walking Directions to Main College Building:
As you exit the parking garage walk down Brookline Avenue and take a left at the street called, "The Fenway" where there is a sign that says Emmanuel College. Continue on “The Fenway.” Continue walking straight past Avenue Louis Pasteur and you will arrive at the Main College Building, at 300 The Fenway.

Hotel Accommodations
Most hotels near the Summit venue are within the $175-265 per night range. The following hotels are within a one-mile radius of the hotel.

1. Hotel Commonwealth                                BOOK NOW                       .67 miles from venue
2. Sheraton Boston Hotel            BOOK NOW     .89 miles from venue
3. Hilton Boston Back Bay                            BOOK NOW                        .9 miles from venue
4. Holiday Inn Brookline                                BOOK NOW                        .9 miles from venue
5. Hyatt Regency Cambridge            BOOK NOW                        1 mile from venue

Register Now

Click on any seminar title or the arrow on the right side to learn more about that seminar Sort seminars by: