TITLE : Online fundraising: harnessing technology to build and maintain relationships
CITY : Boston , MA
DATE : Wednesday, September 30, 2009
TIME : 9:00 AM - 12:30 PM
PRICE : $ 115.00
Online fundraising: harnessing technology to build and maintain relationships
 

With the potential of technology to reach a much larger audience quickly and inexpensively, more and more organizations are using an online presence to reach donors, members, volunteers and supporters.  An online presence consists of much more than a "Donate Now" button on your website.  You can now use technology to run special events, promote a planned giving program, recruit and retain volunteers, manage donor data, and much more.  In addition, the internet offers a valuable way to market your nonprofit if you know how to use your website effectively.

This session will explore the following topics:
  • Promoting your organization online: use email campaigns and E-newsletters to reach new and existing supporters of your organization
  • Electronic prospect research: use the internet to uncover rich data sources and build profiles of top prospects
  • Online donor recruitment: use website appeals to create donor interest
  • Online donor renewal: use online renewals to lower costs and increase response rates
  • Volunteer mobilization: use the web to build strong relationships with your volunteers
  • Donor management systems: use donor management systems to keep in touch with, and reach out to, record numbers of donors
  • Online event management: use software to plan, market, and coordinate your events
Attendees will walk away wondering why they have not made greater use of technology until now.

Speakers for this session:

Jennifer Charland
Sales Consultant, Fundraising
JMT Consulting Group

Jennifer Charland is the sales consultant for fundraising systems at JMT Consulting Group. In this role, Jennifer handles product selection for fundraising clients looking for a complete software solution for development departments. In her 12 years working in the industry Jennifer has worked with over 900 clients in the implementation of new software systems, including online giving programs, online event registration, `Go Green` outreach and campaign specific web design. Jennifer holds a dual degree in education and psychology from the University of Vermont.

Matthew Friedman
Founder / CEO
Memsaic.com - Virtual Fundraising Walls

Mr. Friedman is the founder and CEO of Memsaic – Virtual Fundraising Walls. As CEO of Memsaic, Matt has he has helped countless organizations raise funds with Memsaic’s unique and personal format of collecting micro donations. Schools, sport teams, clubs, social action groups and local and national nonprofits have built Virtual Fundraising Walls and engaged with their communities. Working with organizations, Matt has helped them create their own personal “virtual fundraising army” from their current donor list. Mr. Friedman has been featured in The Boston Business Journal, Entrepreneur Magazine, The Jewish Journal, and is a contributor to several other trade and business publications. In addition, he has received awards including recently the “Top 10 HR Products of the Year 2008” by HR Executive Magazine.

Janine Jacques
Assistant Professor
Mount Ida College

Professor Janine Jacques teaches in both the undergraduate and new graduate program at Mount Ida College in Newton, Massachusetts. Her area of research and interest is in online fundraising for nonprofit organizations; specifically, how to apply Internet technologies to extend reach, establish loyalty and achieve fundraising goals. Professor Jacques is active in the nonprofit community providing her expertise to local nonprofits, advising them on online strategies and website development. As a consultant for Celebrities for Charity and NetRaffle.org, she is working to introduce online raffling to national organizations and supporters. Finally, her academic achievements include an undergraduate degree from Boston University, a Masters in Computer Information Systems from Boston University, a Masters in Business Administration from Bentley University, and currently completing a PhD from Nova Southeastern. Her dissertation research examines media choice for online donations to nonprofit organizations.

 

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Breakfast -Prior to panel discussion, participants and experts become acquainted over a continental breakfast

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Tuesday September 29, 2009Foundation Giving
Finding Foundation Funders: the art of successful research

8:00 AM - 9:15 AM

$ 55.00

 Beginner
Panel discussion and dialogue with Private Foundation Grantmakers

9:30 AM - 10:45 AM

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Proposal writing

11:15 AM - 12:30 PM

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Winning proposals: a tour of three successful case studies

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How to build a successful relationship with grantmakers

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Tuesday September 29, 2009Corporate Giving
Finding Corporate Funders: the art of successful research

8:00 AM - 9:15 AM

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Panel discussion and dialogue with Corporate Grantmakers

9:30 AM - 10:45 AM

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Exploring the world of corporate sponsorship

11:15 AM - 12:30 PM

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1:45 PM - 3:00 PM

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Winning Corporate partnerships: an inside view of three case studies

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Breakfast -Participants registered for the first session become acquainted over a continental breakfast

7:15 AM - 8:00 AM

Networking break -Participants registered for the next session are served mid-morning refreshments

10:45 AM - 11:15 AM

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:30 PM - 1:45 PM

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

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Wednesday September 30, 2009Individual Giving
Finding Individual Funders: the art of successful research

8:00 AM - 9:15 AM

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Engaging your board in fundraising

8:00 AM - 9:15 AM

$ 55.00

 Intermediate
Online fundraising: harnessing technology to build and maintain relationships

9:00 AM - 12:30 PM

$ 115.00

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Annual giving campaigns

9:30 AM - 10:45 AM

$ 55.00

 Intermediate
Introduction to Major Gifts

9:30 AM - 10:45 AM

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Complex issues affecting major gifts solicitations

11:15 AM - 12:30 PM

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Fundraising in the one-person development shop: making the most of a shoestring budget

1:45 PM - 5:00 PM

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Special events fundraising

1:45 PM - 3:00 PM

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Capital campaigns

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Planned giving

3:30 PM - 4:45 PM

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Direct mail fundraising

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