Social Media | Boston, MA

Social Media

Social media is beginning to transform non-profits both in the way they work as well as the relationships they have with their members and donors. Now more than ever you need to combine peer-to-peer fundraising with social media tools.

In this session we will examine the following:

- The role of social media in building a brand for your nonprofit

- An overview of social media tools: Twitter, Facebook, LinkedIn, MySpace, and Blogging Basics

- Combining social media with peer-to-peer fundraising

- Effectively using social media to cut marketing and promotional costs

- How “cause marketing” with various social media can build donations and gain new volunteers

-Creating a social media outcome measurement plan

If you have never used Facebook, Twitter or other social media outlets as part of your fundraising efforts, this session will educate you on what is involved, how much time it takes, and whether it is worth the effort. Join us to learn how you can make Social Media work for your organization.

This session is intended for Board Members, Executives, Senior Staff and Marketing/PR Managers.

Speakers for this session:

Laura Flannery

Communications Manager

The World Society for the Protection of Animals (WSPA)

Laura has been involved in public relations and communications for seven years. In her current position she is responsible for using social media to actively promote the organization, its campaigns and projects to the U.S. media and public. At WSPA, Laura also leads the integration of messaging across the programs, fundraising and communications department, as well as the messaging of the organization's print materials, website, microsites and social network sites. She also works closely with WSPA HQ (in London) and other WSPA communications managers across the world to manage and produce communications assets. Previously, as Senior Account Representative at Lois Paul & Partners, Laura was responsible for media and analyst relations activities for several high technology and life sciences companies. In this role, she developed and implemented social media plans for clients - including blogs, Twitter, Facebook and Linked In. She also wrote a variety of press releases, blog entries, speaking, and award submissions. Laura earned a B.S. in Public Relations from University of Florida and a M.A. in Mass Communications from University of Florida.

Ben Waxman

Executive Director

Mental Health and Addiction Network

Ben has 22 years of fundraising experience. In his current role he is responsible for building an online network using social media tools to improve fundraising capacity for his organization’s charity members. Concurrently, as President at Benjamin Waxman Communications he is responsible for client development, social media management, marketing, communications, fundraising strategy and plan implementation. Previously at Greater New Haven Chamber of Commerce, he served as Director of Community Development where he was responsible for developing programs to increase collaboration between regional non-profits and for-profits. Ben currently serves as Board Member for Healing Abuse Working for Change (HAWC), North Shore Technology Council, Past President for Salem Main Streets Initiative, National Historic Trust economic development program, and Washington DC Metropolitan Society for Healthcare Marketing and Public Relations. He earned a BA in English from Wesleyan University and an MBA from Northeastern University.

Catherine Weber

President

Weber Media Partners, LLC

Catherine has been involved in marketing for 22 years. She provides social media marketing strategy development and implementation including, training webinars, corporate social media guidelines, blog launches and optimization, microblogging, video and podcast programs, and social media monitoring. Previously, as Director of Interactive Marketing at Hurwitz Group, Catherine oversaw interactive programs for research and consulting, and developed online surveys and other sales tools to deliver leads to the sales team. Before that, she worked as Director of Marketing Communications at AP Engines. In this role, she was responsible for all aspects of marketing, including print and digital communications, public relations and event management. Catherine currently serves as Marketing Consultant for Facing Cancer Together. There she provides start up marketing for a new non-profit, founded by clinicians from the former Wellness Community. She worked with the organization to build a online social community for members, and used Facebook to promote a fundraising event and their new organizational website. She earned MA in Critical and Creative Thinking from UMass Boston and a BA in Communications Studies from Emerson College. She is a member of AMA Boston, the Massachusetts Interactive Media Exchange and The Art Center at Southborough.

2010 Boston Fundraising Summit

A relationship approach to fundraising
WHY ATTEND THE FUNDRAISING SUMMIT?
Fundraising is primarily a relationship business, and with increasing pressures facing all nonprofit professionals to build key relationships, it is becoming more important, though much more difficult to meet people face-to-face. Our innovative Summit format provides the most efficient and cost effective use of time away from the office by enabling attendees to interact with experts in the field, as well as other nonprofit leaders.

CAN ONE ATTEND SPECIFIC SESSIONS ONLY?
We understand the demands that are placed on you and on your time. That’s why you can attend only the seminars that are of interest to you. Come for the day or stop by for a couple of hours. You pay for only the seminars you wish to attend and only for the information relevant to you. It’s a novel approach to learning that allows you to get exactly what you’re looking for in a short amount of time. In 2010, we are also offering a two-day pass so that attendees can attend all sessions at a reduced price.

WHAT IS THE FORMAT OF THE SEMINARS?
Each seminar features a panel of 3-4 experts who will break down the fundraising process into a series of phases with measurable outcomes and action steps for each phase. During the seminar, panelists will engage with the audience in an interactive manner to ensure that the sessions are educational and also fun to attend.

ONE-ON-ONE MENTORING SESSIONS
In 2010, we have added an exciting new component to our Summits: one on mentoring sessions. In these 30 minute sessions, you can sit down with an experienced nonprofit fundraiser to discuss specific questions not addressed by the seminars. Mentoring sessions will cover the same topics as the seminar topics.

HOW IS THE SUMMIT DIFFERENT FROM OTHER EDUCATIONAL EVENTS?
The Summit offers a unique format to help you accomplish the following:

Build relationships: to ensure maximum exposure to the experts and other nonprofit leaders, each seminar offers structured networking before the session starts
Hear different perspectives: the experts are drawn from different sectors of the nonprofit community to ensure cross-pollination of ideas and practices
Provide a global view: speakers give an overview of key issues so that you can eliminate any gaps in your understanding of the subject
Drill down to the specifics: speakers will also focus on providing specific answers to real-world questions that are common to most attendees
Obtain information you can use: the emphasis in all sessions is on avoiding theoretical discussions in favor of practical tools and techniques that nonprofit leaders can actually use

WHO IS RESPONSIBLE FOR THE SUMMIT?
The Summit is organized by the Center for Nonprofit Success, a nonprofit organization that specializes in bringing highly relevant information that nonprofit leaders need to run their organizations successfully. We developed the Fundraising Summit series as a follow-on to the Nonprofit Success Forum, a highly successful educational series on grantmaking that has been taking place around the country for the past two years. The Fundraising Summit drills down into specific areas of fundraising to give nonproft leaders cutting edge tools and techniques.

HOW DO I REGISTER FOR THE SUMMIT?
Simply click on the seminars listed below to learn more about the topics that will be covered in each seminar. Then select only those seminars that you wish to attend.

Location/Directions

The Summit will take place at The John Hancock Hotel & Conference Center. Registration will be setup outside the Robert Peary Room. The John Hancock Hotel & Conference Center is located 7.5 miles/15 minutes from Logan International Airport and is easily accessible by public transportation. The full address is:

The John Hancock Hotel & Conference Center
40 Trinity Place
Boston, MA 02116

Public Transportation

By Subway/Commuter Rail

Back Bay Station

Orange Line or Commuter Rail. Turn right on Dartmouth Street. Make first right onto Stuart Street. Make first right onto Trinity Place. We are on the left.

Copley Station

Green Line. Walk diagonally across Copley Square towards Trinity Church. Walk between Copley Plaza Hotel and John Hancock Tower onto Trinity Place. We are one block down on left.

Directions by Car

From Logan Airport

Follow signs to Sumner Tunnel. After exiting the tunnel take second right onto Rt. 93 north. Exit at Cambridge/Storrow Drive. Follow Storrow Drive signs to Back Bay and exit at Copley Square (a left exit). Turn right at the lights onto Beacon Street. At the second set of lights, turn left onto Clarendon Street. Follow Clarendon St. through (7) sets of lights and look for the Garage @ 100 Clarendon on the right.

From the West

Follow the Mass Pike (Rt. 90) East towards Boston and take Exit 22 (Prudential Center/Copley Square). Bear right to Copley Square. This will bring you onto Stuart Street. At the second set of lights, take a right onto Clarendon Street and look for Garage @ 100 Clarendon on the right.

From North or South

Follow Route 93 towards Boston and take Exit 26 (Storrow Drive/Cambridge). Follow signs onto Storrow Drive/Back Bay. Follow Storrow Drive signs to Back Bay and exit at Copley Square (a left exit). Turn right at the lights onto Beacon Street. At the second set of lights, turn left onto Clarendon Street. Follow Clarendon St. through (7) sets of lights and look for the Garage @ 100 Clarendon on the right.

Parking at the John Hancock Hotel & Conference Center
The Garage @ 100 Clarendon is right next-door. Day parking validated at $27 per day for less than 10 hours

Garage @ 100 Clarendon
100 Clarendon Street
Boston, MA 02116
617-275-0151

Hours: Open 24 hours a day, 7 days a week
This is a public lot and is not dedicated to CFNPS attendees. They have 2000 spaces and the lot never fills up.

Parking Rates:

$ 7.00 - 1/2hr or less

$10.00 - 1/2hr up to 1hr

$14.00 - 1hr up to 1 1/2hrs

$17.00 - 1 1/2hrs up to 2hrs

$22.00 - 2hrs up to 2 1/2hrs

$27.00 - 2 1/2hrs up to 10hr

Note: Posted Daily Rates Start at 5:00 AM

Form of Payment Accepted: Cash, check and most major credit cards are accepted.

Self-Payment or Attendant: Self-Payment
A validation stamp is available to CFNPS guests who stay overnight in the John Hancock hotel if the vehicle stays in the garage for a 24 hour period. If not staying for a 24 hour period, you will be charged at an hourly rate as listed above.

Driving Directions to the lot: See above under Directions by Car.

Walking Directions from the lot to the registration table: Head north on Clarendon Street toward Stanhope Street. Turn left at Trinity Place. Enter the John Hancock Conference Center and take the elevator to the 3^rd floor. Exit the elevator and go to the left through the Foyer and head to the right into the Atrium. Our registration table will be located in the Atrium.
Walking time: 5 minutes

Hotel Accommodations
Most hotels near the Summit venue are within the $169 - $315+ per night range. The following hotels are within a half-mile radius of the hotel.

1. John Hancock Hotel BOOK NOW 0 miles from venue

2. Radisson Boston Hotel BOOK NOW .4 miles from venue

3. Hilton Boston Back Bay BOOK NOW .5 miles from venue

4. Sheraton Boston Hotel BOOK NOW .5 miles from venue

5. Courtyard by Marriott

Boston Tremont Hotel BOOK NOW .5 miles from venue

Register Now

Register Now

Register Now

One-on-one mentoring

Click on any seminar title or the arrow on the right side to learn more about that seminar

Full Summit Pass - What is this?

Register Now