Exploring the world of corporate sponsorship | Boston, MA

Exploring the world of corporate sponsorship

Unlike private foundation grants, corporate sponsorships typically come with fewer administrative burdens. However, nonprofit leaders often fail to bear in mind that sponsorship is a business deal, not a donation, and that successfully seeking sponsorships involves a set of skills that is quite different from other types of fundraising. This seminar will introduce you to the world of corporate sponsorships, and help you understand what sponsors are looking for when they decide to partner with you on on a project. In particular, we will explore how to make corporate sponsorships a win-win deal for both sides.

The session will also cover the following topics:

An overview of the world of corporate sponsorship: understanding why companies invest in nonprofit organizations
Evaluating your organization's culture: is it ready for corporate sponsorship?
Structuring a sponsorship proposal: establishing the fit between your organization and the sponsor?
Engaging with sponsors: how to stimulate sponsor interest in your nonprofit
Closing the deal: the steps needed to get to the signed contract

Attendees will come away with the understanding that their organization is not only a charitable cause, but also a valuable marketing partner.

Speakers for this session:

Ed Barker

Director of Corporate Partnerships

Earthwatch Institute

Ed has been involved in revenue generation and corporate partnerships for 10 years. In his current position, he is responsible for developing and managing relationships with Earthwatch's corporate partners to support the citizen science and field research that have characterized the organization for the last 40 years. Earthwatch has approximately 40 corporate partnerships worldwide. Previously, as Senior Consultant at Community Wealth Ventures, Ed was responsible for providing guidance to nonprofit leaders across a wide range of revenue generation strategies, including corporate partnerships and subsidiary business ventures. He also managed implementation of collaborative, city-based consulting engagements with multiple nonprofit leaders in Baltimore, MD and Hartford, CT. Ed currently serves as board member for the Chewonki Foundation and the Maine Lakes Conservancy Institute/Maine Congress of Lake Associations. He earned B.A. in French from Dartmouth College and a Master's degree in Public Administration from the Harvard Kennedy School of Government.

Kate Gorman

Sr. Manager, Community Affairs

Boston Scientific

Kate has been involved in grant making for seven years. In her current position, she is responsible for the development and oversight of Boston Scientific's corporate social responsibility (CSR) program to improved brand reputation, employee engagement and community relations. Kate is responsible for corporate philanthropy and management of the Boston Scientific Foundation, Inc. Previously, as Senior Corporate Brand Manager at Boston Scientific, Kate was responsible for managing the implementation of a master brand initiative to aligned nine business units and four regional identities with 14 different logos in 140 versions to one corporate master brand increasing brand equity and shareholder value for the world’s largest less invasive medical device manufacture. Before that, she worked as Communications Officer at State Street Corporation where she was responsible for managing a global communications plan for the company’s largest business. Kate currently serves as Chair of Young Professionals Board for Boston Health Care for the Homeless. She earned a Bachelor of Liberal Arts in Writing Literature from Wheaton College. Kate is a member of the Boston Givers Groups. She has extensive corporate reputation and marketing experience for global business-to-business companies with an established track record in branding, communications, community affairs, and public relations.

Christina Inge

VP of Social Media, Marketing Manager

AMA Boston, NEQM

Christina has been involved in development for three years. In her current position, she is responsible for initiating and managing corporate marketing and development partnerships that support the Museum's mission, fundraising goals, and marketing needs. Previously, as Marketing Manager at Spinwave Systems, Christina was responsible for she was responsible for providing support and developing partnerships with environmental organizations, in support of her corporation's green business initiatives. Before that, she worked as a researcher at at Reed Business and a freelance writer for national publications where she was responsible for developed a strong knowledge of how to best understand a market's growth and consumers' and organizations' needs, and how to best articulate your organization's message in a way that honors the needs of all stakeholders. Christina currently serves as PR and Marketing Manager for the New England Quilt Museum, the VP of Social Media for the American Marketing Association, Boston. She earned a Bachelor's in English from University of Maryland and a Master's in Instructional Technology and Adult Education from University of Wyoming. She is a member of the New England Museum Association, the American Marketing Association, and the eMarketing Association.

2010 Boston Fundraising Summit

A relationship approach to fundraising
WHY ATTEND THE FUNDRAISING SUMMIT?
Fundraising is primarily a relationship business, and with increasing pressures facing all nonprofit professionals to build key relationships, it is becoming more important, though much more difficult to meet people face-to-face. Our innovative Summit format provides the most efficient and cost effective use of time away from the office by enabling attendees to interact with experts in the field, as well as other nonprofit leaders.

CAN ONE ATTEND SPECIFIC SESSIONS ONLY?
We understand the demands that are placed on you and on your time. That’s why you can attend only the seminars that are of interest to you. Come for the day or stop by for a couple of hours. You pay for only the seminars you wish to attend and only for the information relevant to you. It’s a novel approach to learning that allows you to get exactly what you’re looking for in a short amount of time. In 2010, we are also offering a two-day pass so that attendees can attend all sessions at a reduced price.

WHAT IS THE FORMAT OF THE SEMINARS?
Each seminar features a panel of 3-4 experts who will break down the fundraising process into a series of phases with measurable outcomes and action steps for each phase. During the seminar, panelists will engage with the audience in an interactive manner to ensure that the sessions are educational and also fun to attend.

ONE-ON-ONE MENTORING SESSIONS
In 2010, we have added an exciting new component to our Summits: one on mentoring sessions. In these 30 minute sessions, you can sit down with an experienced nonprofit fundraiser to discuss specific questions not addressed by the seminars. Mentoring sessions will cover the same topics as the seminar topics.

HOW IS THE SUMMIT DIFFERENT FROM OTHER EDUCATIONAL EVENTS?
The Summit offers a unique format to help you accomplish the following:

Build relationships: to ensure maximum exposure to the experts and other nonprofit leaders, each seminar offers structured networking before the session starts
Hear different perspectives: the experts are drawn from different sectors of the nonprofit community to ensure cross-pollination of ideas and practices
Provide a global view: speakers give an overview of key issues so that you can eliminate any gaps in your understanding of the subject
Drill down to the specifics: speakers will also focus on providing specific answers to real-world questions that are common to most attendees
Obtain information you can use: the emphasis in all sessions is on avoiding theoretical discussions in favor of practical tools and techniques that nonprofit leaders can actually use

WHO IS RESPONSIBLE FOR THE SUMMIT?
The Summit is organized by the Center for Nonprofit Success, a nonprofit organization that specializes in bringing highly relevant information that nonprofit leaders need to run their organizations successfully. We developed the Fundraising Summit series as a follow-on to the Nonprofit Success Forum, a highly successful educational series on grantmaking that has been taking place around the country for the past two years. The Fundraising Summit drills down into specific areas of fundraising to give nonproft leaders cutting edge tools and techniques.

HOW DO I REGISTER FOR THE SUMMIT?
Simply click on the seminars listed below to learn more about the topics that will be covered in each seminar. Then select only those seminars that you wish to attend.

Location/Directions

The Summit will take place at The John Hancock Hotel & Conference Center. Registration will be setup outside the Robert Peary Room. The John Hancock Hotel & Conference Center is located 7.5 miles/15 minutes from Logan International Airport and is easily accessible by public transportation. The full address is:

The John Hancock Hotel & Conference Center
40 Trinity Place
Boston, MA 02116

Public Transportation

By Subway/Commuter Rail

Back Bay Station

Orange Line or Commuter Rail. Turn right on Dartmouth Street. Make first right onto Stuart Street. Make first right onto Trinity Place. We are on the left.

Copley Station

Green Line. Walk diagonally across Copley Square towards Trinity Church. Walk between Copley Plaza Hotel and John Hancock Tower onto Trinity Place. We are one block down on left.

Directions by Car

From Logan Airport

Follow signs to Sumner Tunnel. After exiting the tunnel take second right onto Rt. 93 north. Exit at Cambridge/Storrow Drive. Follow Storrow Drive signs to Back Bay and exit at Copley Square (a left exit). Turn right at the lights onto Beacon Street. At the second set of lights, turn left onto Clarendon Street. Follow Clarendon St. through (7) sets of lights and look for the Garage @ 100 Clarendon on the right.

From the West

Follow the Mass Pike (Rt. 90) East towards Boston and take Exit 22 (Prudential Center/Copley Square). Bear right to Copley Square. This will bring you onto Stuart Street. At the second set of lights, take a right onto Clarendon Street and look for Garage @ 100 Clarendon on the right.

From North or South

Follow Route 93 towards Boston and take Exit 26 (Storrow Drive/Cambridge). Follow signs onto Storrow Drive/Back Bay. Follow Storrow Drive signs to Back Bay and exit at Copley Square (a left exit). Turn right at the lights onto Beacon Street. At the second set of lights, turn left onto Clarendon Street. Follow Clarendon St. through (7) sets of lights and look for the Garage @ 100 Clarendon on the right.

Parking at the John Hancock Hotel & Conference Center
The Garage @ 100 Clarendon is right next-door. Day parking validated at $27 per day for less than 10 hours

Garage @ 100 Clarendon
100 Clarendon Street
Boston, MA 02116
617-275-0151

Hours: Open 24 hours a day, 7 days a week
This is a public lot and is not dedicated to CFNPS attendees. They have 2000 spaces and the lot never fills up.

Parking Rates:

$ 7.00 - 1/2hr or less

$10.00 - 1/2hr up to 1hr

$14.00 - 1hr up to 1 1/2hrs

$17.00 - 1 1/2hrs up to 2hrs

$22.00 - 2hrs up to 2 1/2hrs

$27.00 - 2 1/2hrs up to 10hr

Note: Posted Daily Rates Start at 5:00 AM

Form of Payment Accepted: Cash, check and most major credit cards are accepted.

Self-Payment or Attendant: Self-Payment
A validation stamp is available to CFNPS guests who stay overnight in the John Hancock hotel if the vehicle stays in the garage for a 24 hour period. If not staying for a 24 hour period, you will be charged at an hourly rate as listed above.

Driving Directions to the lot: See above under Directions by Car.

Walking Directions from the lot to the registration table: Head north on Clarendon Street toward Stanhope Street. Turn left at Trinity Place. Enter the John Hancock Conference Center and take the elevator to the 3^rd floor. Exit the elevator and go to the left through the Foyer and head to the right into the Atrium. Our registration table will be located in the Atrium.
Walking time: 5 minutes

Hotel Accommodations
Most hotels near the Summit venue are within the $169 - $315+ per night range. The following hotels are within a half-mile radius of the hotel.

1. John Hancock Hotel BOOK NOW 0 miles from venue

2. Radisson Boston Hotel BOOK NOW .4 miles from venue

3. Hilton Boston Back Bay BOOK NOW .5 miles from venue

4. Sheraton Boston Hotel BOOK NOW .5 miles from venue

5. Courtyard by Marriott

Boston Tremont Hotel BOOK NOW .5 miles from venue

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One-on-one mentoring

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