TITLE : Social Media: Tips and tools for using social media to build support for your mission
CITY : Boston , MA
DATE : Tuesday, July 13, 2010
TIME : 8:30 AM - 12:00 PM
PRICE : $ 110.00
Social Media: Tips and tools for using social media to build support for your mission
 

The new media landscape is changing. Is your organization considering setting up a profile on a Social Media site? Are you wondering what is involved, how much time it will take and exactly what the difference is between Myspace and Facebook? Social media is beginning to transform non-profits both in the way they work as well as their relationships they have with their members and donors. Join us to learn how you can make Social Media outlets build support for your organization.
 
In this session we will examine the following:
 
-What Social Media is and how it is relevant to nonprofits
-An overview of Social Media Tools: MySpace, Twitter, Facebook, LinkedIn and Blogging Basics
-Do’s and Don’ts of Social Media
-Effectively Using Social Media to Cut Marketing Costs
-Telling the story of your mission in a relevant way for Social Media
-Learn how “cause marketing” with various Social Media can build donations and gain new volunteers
-Creating a measurement plan
 
Participants will walk away from this session with a greater understanding of the importance of staying current with the ever-changing media outlets. You will be prepared to start using Social Media Tools at your organization.
 
This session is intended for Board Members, Executives, Senior Staff and Marketing/PR Managers.
Speakers for this session:

Allison Smith
Social Media and Outreach Assistant
Mass Mentoring Partnership

Allison has been involved in development for two years. In her current position, she is responsible for developing the Social Media strategy for the Mass Mentoring Partnership building their Twitter and Facebook following 400 percent and generating high volume traffic to the organization website. She also manages the Highland Street Corps AmeriCorps Blog and the Mass Mentoring Blog. In addition to MMP's blog, Facebook and Twitter account, Allison helps manage the YouTube page, Volunteer Match and Idealist recruitment postings and the Yahoo List Serv for the AmeriCorps Ambassadors of Mentoring. Each of these tools is integrated into the branding of MMP and allows them to extend their reach for public awareness of mentoring and the need for mentors. Allison currently serves as Membership Coordinator and Jurisdictional Marketing Liaison for the New Hampshire Chapter of the International Order of Rainbow For Girls. She earned Bachelors of Arts in Political Science from Franklin Pierce University and a Certificate in Non Profit Leadership Development from Cambridge College. She is a member of AmeriCorps Boston Alumni.

Catherine Weber
President
Weber Media Partners

Catherine has been involved in marketing for 22 years. She provides social media marketing strategy development and implementation including, training webinars, corporate social media guidelines, blog launches and optimization, microblogging, video and podcast programs, and social media monitoring. Previously, as Director of Interactive Marketing at Hurwitz Group, Catherine oversaw interactive programs for research and consulting, and developed online surveys and other sales tools to deliver leads to the sales team. Before that, she worked as Director of Marketing Communications at AP Engines. In this role, she was responsible for all aspects of marketing, including print and digital communications, public relations and event management. Catherine currently serves as Marketing Consultant for Facing Cancer Together. There she provides start up marketing for a new non-profit, founded by clinicians from the former Wellness Community. She worked with the organization to build a online social community for members, and used Facebook to promote a fundraising event and their new organizational website. She earned MA in Critical and Creative Thinking from UMass Boston and a BA in Communications Studies from Emerson College. She is a member of AMA Boston, the Massachusetts Interactive Media Exchange and The Art Center at Southborough.

Judi Window
CEO
Granite State Ambassadors

Judi has been involved in nonprofit management for 15 years. Currently she is the CEO of Granite State Ambassadors where she uses various social media efforts including a virtual visitor center via Twitter to answer visitor questions about NH. Previously, she served as executive director of Southern NH Convention and Visitor’s Bureau from 1994-1999. Among her singular achievements were the renovation and re-opening of the Adam’s Memorial Opera House in Derry in the early 90's. Judi is currently involved in many boards and committees such as the NH Tourism Advisory Board, NE Visitor Center Association, 211NH Surge Planning Team, Manchester Chamber of Commerce and Judi also serves as Chair for the Selective Service Systems’ State Board of Appeals for NH. Judi speaks on social media around New England including at the 2009 New England Visitor Center Association's Annual Conference, 2010 North of Boston CVB Annual Tourism Conference, and will be speaking at the 2010 New Hampshire Governor's Conference on Volunteerism. Judi also teaches several on-going classes and workshops focused on social media topics at the Nackey Loeb School of Communication.

 

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