TITLE : Online fundraising: harnessing technology to build and maintain relationships
CITY : Boston , MA
DATE : Thursday, February 16, 2012
TIME : 8:30 AM-12:00 PM
PRICE : $ 110.00
Online fundraising: harnessing technology to build and maintain relationships
 

With the potential of technology to reach a much larger audience quickly and inexpensively, more and more organizations are using an online presence to reach donors, members, volunteers and supporters.  An online presence consists of much more than a "Donate Now" button on your website.  You can now use technology to run special events, promote a planned giving program, recruit and retain volunteers, manage donor data, and much more.  In addition, the internet offers a valuable way to market your nonprofit if you know how to use your website effectively.

This session will explore the following topics:
  • Promoting your organization online: use email campaigns and E-newsletters to reach new and existing supporters of your organization
  • Electronic prospect research: use the internet to uncover rich data sources and build profiles of top prospects
  • Online donor recruitment: use website appeals to create donor interest
  • Online donor renewal: use online renewals to lower costs and increase response rates
  • Volunteer mobilization: use the web to build strong relationships with your volunteers
  • Donor management systems: use donor management systems to keep in touch with, and reach out to, record numbers of donors
  • Online event management: use software to plan, market, and coordinate your events
Attendees will walk away wondering why they have not made greater use of technology until now. This session is intended for Executive Directors, Directors of Development, Directors of Communication and anyone involved in using technology to promote their organization. 
Speakers for this session:

Ryan Bersani
Online Giving Manager
Boston University

Ryan has been involved in online fundraising for 4 years. In his current position, he is responsible for providing strategic management and execution of BU's online giving program, including e-solicitations and acknowledgements, websites, and social media; as well as data analysis on donor trends. Previously, as new media coordinator at Boston University, Ryan was responsible for managing the department’s email marketing and administering the BU Alumni Association’s Facebook page. In addition, he designed HTML email templates and assisted with the daily maintenance of the alumni website. He earned a Bachelor of Arts in Mathematics from Boston University and is working on his Master’s in Mass Communication at BU.

Christina Inge
VP of Social Media, Director of PR and Marketing
AMA Boston, Boston ENET

Christina has been involved in fundraising for 3 years. In her current position, she is responsible for building custom social media programs to support sponsors' goals and deliver value to sponsors, as well as using web analytics to show the value of sponsorship and identify online issues that either hamper or facilitate donations. Previously, as Marketing Manager at NEQM, Christina was responsible for fundraising from corporate sources, and corporate partnerships, as well as all aspects of online marketing. Before that, she worked as a content developer and digital marketing professional at various publishing organizations where she was responsible for writing compelling content, researching industries, and building strong online presences for organizations large and small. She earned a Bachelor's in English, Summa Cum Laude from University of Maryland and a Master's in Instructional Technology and Adult Education from University of Wyoming. She is a member of NEMA, and Vice President of QC at the Arsenal Center for the Arts.

Janine Jacques
Professor
Mount Ida College

Janine has been involved in online fundraising for 10 years. In her current position as a professor, her research focuses on how nonprofit organizations can apply Internet technologies to extend reach, establish loyalty and achieve fundraising goals. She is also active in the nonprofit community providing her expertise to local nonprofits, advising them on online strategies and website development. Janine earned an undergraduate degree from Boston University, a Masters in Computer Information Systems from Boston University, a Masters in Business Administration from Bentley University, and a PhD from Nova Southeastern. Her dissertation research examined strategies for increasing donations to nonprofit organizations.

 

Click on any seminar title or the arrow on the right side to learn more about that seminar

  • Afternoon Seminars
  • Morning Seminars

     

Thursday January 19, 2012

Proposal Writing 101: Essential tools for presenting your funding request

8:30 AM - 12:00 PM

$ 110.00

 All levels

Thursday February 16, 2012

Online fundraising: harnessing technology to build and maintain relationships

8:30 AM-12:00 PM

$ 110.00

 All levels

Thursday March 15, 2012

Program Evaluations 101: How to introduce evaluation policies and procedures into the fabric of your organization

8:30 AM - 12:00 PM

$ 110.00

 All levels

Thursday April 19, 2012

25 Ways to Drive Traffic To Your Website

8:30 AM - 12:00 PM

$ 110.00

 All levels

Thursday May 17, 2012

Volunteer Management 101: How to build a strong and healthy volunteer program

8:30 AM - 12:00 PM

$ 110.00

 All levels

Thursday June 21, 2012

Fundraising in the one-person development shop: making the most of a shoestring budget

8:30 AM-12:00 PM

$ 110.00

 All levels

Thursday July 19, 2012

Proposal Writing 201: Advanced tools for getting your project funded

8:30 AM-12:00 PM

$ 110.00

 All levels

Thursday October 25, 2012

Financial Management: Best practices for managing your organization`s finances

8:30 AM - 12:00 PM

$ 110.00

 All levels

Thursday November 29, 2012

Program Evaluations 201: Using evaluation data to set direction, expand impact and maintain accountability

8:30 AM - 12:00 PM

$ 110.00

 All levels

Thursday December 20, 2012

Volunteer Management 201: Essential ingredients and successful recipes for volunteer engagement

8:30 AM - 12:00 PM

$ 110.00

 Intermediate


Click on any seminar title or the arrow on the right side to learn more about that seminar

Register Now

Order handouts without attending