- Develop a compelling company profile to attract stakeholders, potential donors, volunteers, board members or staff - Create a Linkedin group for your organization to share knowledge and resources with other organizations in the field - use BlogLink to get the most of your LinkedIn relationships by connecting your blog to your LinkedIn profile. - Tweet your LinkedIn status to your Twitter followers or automatically post your tweets as your LinkedIn status - Structure your Linked In company profile for maximum search engine optimization - Conduct advanced searches on Linked In to find exactly who you are looking for You will walk away from this seminar with new ideas on how to reach out to and engage the 100 million users that make use of LinkedIn. This session is intended for Senior Staff, PR and Communication Managers
Debra has been involved in marketing and social media communications for 6 years. Currently, Debra provides strategic social media and communications consulting to nonprofits. She also works with nonprofit organizations to integrate LinkedIn as an outreach and communication tool. Previously, as Digital Strategist at FirstGiving.com, Debra created online strategies involving Twitter, Facebook, Blogging, LinkedIn and other social media tools. She significantly strengthened brand presence and engagement by using Facebook, Twitter, blogs and LinkedIn as a portal to drive traffic to the website. Debra currently serves as Editorial Board member for Nonprofit Technology Network's Journal: NTEN Change, a quarterly technology journal for nonprofit staff. She earned her B.A. in History from Emory University and M.B.A. from Bar Ilan University. Her professional blog offers advice, strategies and opinions about using social media in the nonprofit sector.
Reiko has been involved in web development and social media for 5 years. In her current position, she is responsible for creating groups, updating and teaching Linkedin to clients and organizations. In her previous position as Partner for TRB Design, Inc. she was responsible for social media training, consulting, web development and speaking. She earned a BA in Sociology from UC Berkeley. She is a member of the Norwell Chamber of Commerce, National Professional Videographers Association, Norwell Women's Club, and Downtown Women’s Club. She has spoken to South Shore Ad Club and The Non-Profit Toolbox Mini-Conference on Linkedin and the Ad Club presentation has over 6000 views on slideshare: http://www.slideshare.net/NPToolbox/get-linkedin.
James has been involved in communications for more than 20 years. In his current position, he is focused on building a distinctive identity for the Goodwill brand through creative marketing and social media like LinkedIn. In particular, he uses LinkedIn to build an online community of people interested in Goodwill. Previously, as a vice president at Racepoint Group, James helped emerging technology companies boost their brand through social media. Before that, he worked as a director at Weber Shandwick where he did public relations for large and small businesses and organizations, including nonprofits. James also worked in the crisis communications and public affairs practices at Weber Shandwick. He earned a master's degree in international relations from the University of Chicago and a bachelor's degree in English and political science from the University of Kansas. He is a member of the Social Media Club Boston and Social Media for Nonprofit Organizations.
Jennifer has been involved in social media for 7 years. In her current position, she is responsible for engaging and connecting alumni, candidates, and other community leaders for professional networking using LinkedIn and Facebook. She is currently working on the integration of LinkedIn with an online listing of the many alumni to enhance networking opportunities. She earned a BA in Psychology from Ithaca College and an MPH in Behavioral Sciences from Emory University. Jennifer is a graduate of Leadership New Hampshire, was named one of NH’s 40 Under 40 by the Union Leader, and has served on several state and local Boards of Directors.
The December 8, 2011 Leadership Series will take place in the Special Functions Room located in the Main College Building on Simmons College Campus. Simmons College is located only 6 miles from Logan International Airport and is easily accessible by public transportation. The full address is: Simmons College 300 The Fenway Boston, MA 02115
Simmons College accessible by both MBTA Train service (Massachusetts Bay Transportation Authority) and by MBTA bus service. If Traveling by MBTA Train MBTA Green Line E train (Jamaica Plain to Cambridge through Boston) outbound Heath Street/ Arborway to the Simmons stop (Museum at Huntington Ave & Louis Prang). Connections: Red, Blue, and Orange Lines, and commuter rail at North Station. At the Museum Stop, exit train and take a right onto Louis Prang Street. Walk past the Isabella Stewart Gardner Museum. The Main College Building, 300 The Fenway, will be on left. Directions by Car If Traveling from the West (also NYC and CT) Take Route 90 East (Massachusetts Turnpike) to Exit 22. Stay left and follow signs marked "Prudential Center/West 9.” Stay on Huntington Ave. west approximately 1 mile. Pass Museum of Fine Arts on right, then turn right at next light on Louis Prang St. Continue through two lights. The Main College Building, 300 The Fenway, will be on left.
If Traveling from the South (Route 3, Southeast Expressway) If traveling from the South take Route 3 north (Southeast Expressway) to Storrow Drive. Follow Storrow Drive west. Once on Storrow, stay in center lane and proceed approximately 2 miles, then get in left lane. Look for sign "Kenmore Square, Fenway, Route 1 South" and exit left, following sign for "Fenway 1 South." Do not take Kenmore Square exit. Instead, follow ramp up and exit right. Sign will say "Boylston St. Outbound, Riverway 1." You will be on Boylston Street. Stay in left lane and proceed to first light. Turn left onto Park Drive. Follow Park Drive to second light and cross Boylston Street and Brookline Avenue. Stay left. At third stoplight, bear left following "Fenway" sign. At fourth light, continue straight, crossing Brookline Avenue again. You will be on "The Fenway”. The Main College Building, 300 The Fenway, will be on right.
If Traveling from the North (Route I-93 or Route 1) If traveling from the North on Route 1-93 or Route 1, at the merge with Route 3 (the Southeast Expressway), take Storrow Drive exit. Follow Storrow Drive west. Once on Storrow, stay in center lane and proceed approximately 2 miles, then get in left lane. Look for sign "Kenmore Square, Fenway, Route 1 South" and exit left, following sign for "Fenway 1 South." Do not take Kenmore Square exit. Instead, follow ramp up and exit right. Sign will say "Boylston St. Outbound, Riverway 1." You will be on Boylston Street. Stay in left lane and proceed to first light. Turn left onto Park Drive. Follow Park Drive to second light and cross Boylston Street and Brookline Avenue. Stay left. At third stoplight, bear left following "Fenway" sign. At fourth light, continue straight, crossing Brookline Avenue again. You will be on "The Fenway”. The Main College Building, 300 The Fenway, will be on right. If Traveling from Logan International Airport (6.5 miles) If traveling from Logan International Airport take 1A south to I-93/Sumner Tunnel/Boston. Go through Sumner Tunnel. Follow sign to I-93 north. Sign will say "93 North, Storrow Drive, Cambridge." Stay in right lane and take second exit - exit 26. Sign will say "Back Bay, Storrow Drive." Stay left and follow sign for Storrow and drive west. Once on Storrow, stay in center lane and proceed approximately 2 miles, then get in left lane. Look for sign "Kenmore Square, Fenway, Route 1 South" and exit left, following sign for "Fenway 1 South." Do not take Kenmore Square exit. Instead, follow ramp up and exit right. Sign will say "Boylston St. Outbound, Riverway 1." You will be on Boylston Street. Stay in left lane and proceed to first light. Turn left onto Park Drive. Follow Park Drive to second light and cross Boylston Street and Brookline Avenue. Stay left. At third stoplight, bear left following "Fenway" sign. At fourth light, continue straight, crossing Brookline Avenue again. You will be on "The Fenway”. The Main College Building, 300 The Fenway, will be on right.
Parking at the Simmons College Due to limited parking in the urban area around Simmons, we encourage visitors to use alternative transportation when commuting to Simmons. Limited parking is available on nearby streets and private garages. There are three parking garages in the area: Simmons Garage [P1 on map] THIS GARAGE IS NO LONGER AVAILABLE TO CFNPS ATTENDEES DUE TO THE NUMBER OF SIMMONS STUDENTS.
This garage is a public parking garage that is utilized by mall customers and area businesses. They are open from 6am -12am and have 204 parking spots on a first come, first serve basis. The garage tends to fill up after 9am. Hourly Rates: 1-1.5 hrs $5 2-2.5 hrs. $9 2.5-18 hrs. $15 They accept cash and credit cards. Walking Directions to the Special Functions Room in the Main College Building: As you exit the parking garage walk down Brookline Avenue and take a left at the street called, "The Fenway" where there is a sign that says Emmanuel College. Continue on “The Fenway.” Continue walking straight past Avenue Louis Pasteur and you will arrive at the Main College Building, at 300 The Fenway. Enter the Main College building lobby from 300 The Fenway and turn right down the hallway. Pass the stairs and turn left before the restrooms. Turn right and pass the Shepard Room and Enter the Special Functions Room. Walking time: 10 minutes. Trilogy Garage [P3 on map] 180 Brookline Ave. Boston, MA 02115 617-236-5558 0.6 mi – about 1 min drive to Main College Building Directions to Garage From Venue: From The Fenway, make a Right on Brookline Ave and just past Kilmanarock Street you will see the garage. There are entrances on Brookline Ave. and Kilmarnock Street.
This garage is a public parking garage that is utilized by area businesses. They are open 24 hours and have 500 parking spots on a first come, first serve basis. The garage tends to fill up after 9am. Special Rates: Early Bird (enter before 9am - exit by 7pm) $10
Hourly Rates: 1 hr. or less $5 2 hrs. or less $10 3 hrs. or less $15 4 hrs. or more $20 They accept cash and credit cards. Walking Directions to the Special Functions Room in the Main College Building: As you exit the parking garage walk down Brookline Avenue and take a left at the street called, "The Fenway" where there is a sign that says Emmanuel College. Continue on “The Fenway.” Continue walking straight past Avenue Louis Pasteur and you will arrive at the Main College Building, at 300 The Fenway. Enter the Main College building lobby from 300 The Fenway and turn right down the hallway. Pass the stairs and turn left before the restrooms. Turn right and pass the Shepard Room and Enter the Special Functions Room. Walking time: 15 minutes.
Alternate Transportation Options
Hotel Accommodations Most hotels near the Leadership Series venue are within the $175-$265 per night range. The following hotels are within a one-mile radius of the hotel. 1. Hotel Commonwealth BOOK NOW .67 miles from venue 2. Sheraton Boston Hotel BOOK NOW .89 miles from venue 3. Hilton Boston Back Bay BOOK NOW .9 miles from venue 4. Holiday Inn Brookline BOOK NOW .9 miles from venue 5. Hyatt Regency Cambridge BOOK NOW 1 mile from venue
Our unique one-on-one mentoring sessions offer you the opportunity to sit down with an experienced fundraising professional for 30 minutes to discuss any questions that are specific to your organization. Mentoring sessions cover the same topics as the seminars, and we will assign you a mentor based on his/her availability at your requested times.
Mentoring sessions are available for the cost of $0.00 per session. If you register for a full Summit pass, 0 mentoring sessions are included in the pass.
Below is a list of mentors who will be available at the Summit. Please note that you must register to attend at least one seminar in order to sign up for a mentor.
8:30 AM - 12:00 PM
$ 110.00
8:30 AM-12:00 PM
1:00 PM-4:30 PM
