TITLE : Direct mail fundraising
CITY : Atlanta , GA
DATE : Thursday, April 02, 2009
TIME : 3:30 PM - 4:45 PM
PRICE : $ 45.00
Direct mail fundraising
 

Do pledge drives represent the bulk of your fundraising efforts? It’s time to consider more effective, more affordable direct mail campaigns. Done correctly, a direct mail campaign can be your most cost-effective and productive fundraising tool.  On the other hand, if you miss the mark, your direct mail campaign could flounder or even hurt your reputation amongst your target donors. You need to develop a long-term plan for your direct mail campaign that can help you attract donors, retain donors and build relationships.

Topics we will cover include:
  •  Mastering the what, where and how of direct mail
  •  Integrating direct mail with your annual campaign
  •  Using direct mail to grow your donor base and increase the size of average gifts
  •  The value of direct mail in identifying and cultivating major donors on your mailing list
This session will ground you in the fundamentals of direct mail fundraising and give you a solid plan as well as usable tools to develop your own comprehensive direct mail program.  It is intended for fundraisers of all levels.
Speakers for this session:

Moira Kavanagh Crosby
President
MKDM

Moira Kavanagh Crosby is President of MKDM, a full-service agency specializing in creative fundraising strategies for nonprofits. In nearly twenty years working with nonprofits of all sizes, she has created direct mail and communications read by tens of millions of donors. Moira began her career in Boston managing telemarketing campaigns for national advocacy and environmental organizations. Prior to founding MKDM in 1999, she served as vice president of an agency in New York, where she developed and executed integrated direct marketing programs for a wide variety of progressive advocacy and social service organizations. Moira graduated cum laude from Tufts University with a B.A. in English.There, she served as President of Tufts Student Resources, the largest nonprofit, student-run business in the country. Moira is a past president of the Direct Marketing Fundraisers Association, and is a member of AFP, the DMAW and the Association of Direct Response Fundraising Counsel.

Scott Swedenburg
CEO
Mail Enterprises

Scott, CEO of Mail Enterprises, has over 20 years experience in helping nonprofit organizations grow using direct mail fundraising. Scott has worked with St. Jude, Southern Poverty Law Center, Children`s Hospital and many other nonprofits including rescue missions, children’s homes, healthcare organizations, the arts, and universities. He has helped them acquire new donors, grow annual giving and increase donor retention. Scott is the author of Lessons from a Mama’s Boy, a book sharing his mom’s ideas about success in business and life. He frequently speaks to national groups including The Direct Marketing Association, Association of Fundraising Professionals, Nonprofit Federation and Association of Healthcare Philanthropy as well as being a member. Scott is a frequent guest on the nationally syndicated radio program, The Small Business Advocate, and contributes to Fundraising Success magazine and Journal of the DMA Nonprofit Federation. He serves on several nonprofit boards in leadership positions.

 

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Breakfast -Prior to panel discussion, participants and experts become acquainted over a continental breakfast

7:00 AM - 8:00 AM

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Wednesday April 01, 2009Foundation Giving
Finding Foundation Funders: the art of successful research

8:00 AM - 9:15 AM

$ 45.00

 Beginner
Panel discussion and dialogue with Private Foundation Grantmakers

9:30 AM - 10:45 AM

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Proposal writing

11:15 AM - 12:30 PM

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 Beginner
Winning proposals: a tour of three successful case studies

1:45 PM - 3:00 PM

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How to build a successful relationship with grantmakers

3:30 PM - 4:45 PM

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 Intermediate
Wednesday April 01, 2009Corporate Giving
Finding Corporate Funders: the art of successful research

8:00 AM - 9:15 AM

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Panel discussion and dialogue with Corporate Grantmakers

9:30 AM - 10:45 AM

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11:15 AM - 12:30 PM

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Cause marketing: building profitable relationships with corporate partners

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Winning Corporate partnerships: an inside view of three case studies

3:30 PM - 4:45 PM

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Breakfast -Participants registered for the first session become acquainted over a continental breakfast

7:00 AM - 8:00 AM

Networking break -Participants registered for the next session are served mid-morning refreshments

10:45 AM - 11:15 AM

Lunch -Participants and experts registered for the next session make new contacts over lunch

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Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

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Thursday April 02, 2009Individual Giving
Finding Individual Funders: the art of successful research

8:00 AM - 9:15 AM

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Engaging your board in fundraising

8:00 AM - 9:15 AM

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Online fundraising: harnessing technology to build and maintain relationships

9:00 AM - 12:30 PM

$ 95.00

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Annual giving campaigns

9:30 AM - 10:45 AM

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Introduction to Major Gifts

9:30 AM - 10:45 AM

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Complex issues affecting major gifts solicitations

11:15 AM - 12:30 PM

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Fundraising in the one-person development shop: making the most of a shoestring budget

1:45 PM - 5:00 PM

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Special events fundraising

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Capital campaigns

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Planned giving

3:30 PM - 4:45 PM

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Direct mail fundraising

3:30 PM - 4:45 PM

$ 45.00

 Intermediate


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