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TITLE
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Direct mail fundraising
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CITY
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Atlanta , GA
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DATE
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Wednesday, April 09, 2008
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TIME
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3:30 PM - 5:00 PM
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PRICE
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$ 55.00
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Direct mail fundraising
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 Do pledge drives represent the bulk of your fundraising efforts? It’s time to consider more effective, more affordable direct mail campaigns. Done correctly, a direct mail campaign can be your most cost-effective and productive fundraising tool. On the other hand, if you miss the mark, your direct mail campaign could flounder or even hurt your reputation amongst your target donors. You need to develop a long-term plan for your direct mail campaign that can help you attract donors, retain donors and build relationships.
Topics we will cover include:
- Mastering the what, where and how of direct mail
- Integrating direct mail with your annual campaign
- Using direct mail to grow your donor base and increase the size of average gifts
- The value of direct mail in identifying and cultivating major donors on your mailing list
This session will ground you in the fundamentals of direct mail fundraising and give you a solid plan as well as usable tools to develop your own comprehensive direct mail program. It is intended for fundraisers of all levels.
| | Speakers for this session:
| | Patricia D`Alba | | Senior Vice President | | Grizzard Communications Group | | Pat D’Alba, CFRE – Senior Vice President
Grizzard Communications Group
Pat leads a nonprofit direct marketing team at Grizzard Communications Group.
She and her staff plan and implement a variety of integrated marketing channels for fundraising programs for over 420 Red Cross chapters and 45 Habitat for Humanity clients. Her comprehensive fundraising and marketing knowledge have translated into strong fundraising programs in the areas of integrated media, planned giving, data analysis, donor cultivation, and direct mail.
As a certified fundraising executive with 27 years of experience and 15 years’ in the direct marketing industry Pat has raised money for the United Way, American Red Cross, The High Museum of Art, and Habitat for Humanity, and the New York Philharmonic.
She specializes in conducting workshops on Direct Mail Fundraising and Major Gifts.
An active volunteer in her community, Pat’s volunteer experiences have included work with the High Museum of | | | Matt Waters | | Vice President of Client Development | | American Target Advertising | | At ATA, Waters manages several national accounts, and oversees a production staff and account rep team of nearly 40 employees. Additionally he is responsible for the profitability of accounts, develops mail schedules and keeps the client programs on track. Before joining ATA, Waters served eight years as VP of Development for a national faith based organization where he raised over $25 million. There he oversaw and managed all aspects of the direct response mail and internet program, including, but not limited to monthly house files, quarterly acquisition packages, a bi-monthly magazine, and weekly thank you letters. He is a member of the Direct Marketing Association (DMA), the Association of Fundraising Professionals (AFP) and resides in Birmingham, AL. | | | Victoria Wood | | Development & Communications Director | | The Center for Family Resources | | Victoria Wood serves as Development & Communications Director for The Center for Family Resources, a nonprofit organization that helps families in crisis with housing, education, and leadership programs. She is responsible for developing the strategy that raises all necessary resources for the organizations mission-driven work, which includes coordinating all grant writing, annual fundraising events, corporate and foundation relations, major donor cultivation and stewardship, and direct mail campaigns.
Prior to her work with The Center, Mrs. Wood was a Senior Campaign Manager with O’Neill & Associates, a fundraising consulting firm specializing in multi-million dollar fundraising campaigns. A native of Milledgeville, Georgia, Mrs. Wood received a Bachelor of Science in Human Services from Kennesaw State University and a national certification in Nonprofit Management through American Humanics. She served two years on the Executive Board of the Metro Atlanta Chapter of the Association of Fundraising Professionals.
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| Atlanta Fundraising Summit
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A relationship approach to fundraising
Nonprofit fundraising has become highly specialized, and each segment of your donor market requires a different set of relationship management skills. Whether you are reaching out to private foundations, wealthy individuals or your own members, you need to understand who they give to, and why. The Atlanta Summit focuses on the relationship aspects of fundraising, and offers you several ways to enhance your relationship management skills:
Day One:
In the morning, listen to a panel of private, corporate and community grantmakers who will openly discuss their philosophy on grantmaking, how they operate, and most important, how you can build a more successful relationship with the grantmaking community. In the afternoon, participate in seminars led by experienced grant seekers who have successfully secured many foundation grants, and have built successful relationships with the grantmaking community.
Day Two:
Attend a series of fundraising seminars covering the hottest areas of fundraising (capital campaigns, major gifts, annual giving campaigns, and many more). Panels of experts will discuss the latest developments in these fields, and then enter into a dialogue with the participants that addresses their most pressing questions.
WHY ATTEND THE FUNDRAISING SUMMIT?
Fundraising is primarily a relationship business, and with increasing pressures facing all nonprofit professionals to build key relationships, it is becoming more important, though much more difficult to meet people face-to-face. Our innovative Summit format provides the most efficient and cost effective use of time away from the office by enabling attendees to interact with experts in the field, as well as other nonprofit leaders.
CAN ONE ATTEND SPECIFIC SESSIONS ONLY?
We understand the demands that are placed on you and on your time. That’s why you can attend only the seminars that are of interest to you. Come for the day or stop by for a couple of hours. You pay for only the seminars you wish to attend and only for the information relevant to you. It’s a novel approach to learning that allows you to get exactly what you’re looking for in a short amount of time.
WHAT IS THE FORMAT OF THE SEMINARS?
Each seminar features a panel of 3-4 experts who will give a short overview of the key developments in that field. After that , we will move into a moderated discussion to explore what these developments mean for nonprofit organizations. During the seminar, panelists will engage with the audience in an interactive manner to ensure the real-world implications of these developments emerge, and the session will end with a summary of practical next steps.
HOW IS THE SUMMIT DIFFERENT FROM OTHER EDUCATIONAL EVENTS?
The Summit offers a unique format to help you accomplish the following:
- Build relationships: to ensure maximum exposure to the experts and other nonprofit leaders, each seminar offers structured networking before the session starts
- Hear different perspectives: the experts are drawn from different sectors of the nonprofit community to ensure cross-pollination of ideas and practices
- Provide a global view: speakers give an overview of key issues so that you can eliminate any gaps in your understanding of the subject
- Drill down to the specifics: speakers will also focus on providing specific answers to real-world questions that are common to most attendees
- Obtain information you can use: the emphasis in all sessions is on avoiding theoretical discussions in favor of practical tools and techniques that nonprofit leaders can actually use
WHO IS RESPONSIBLE FOR THE SUMMIT?
The Summit is organized by the Center for Nonprofit Success, a nonprofit organization that specializes in bringing highly relevant information that nonprofit leaders need to run their organizations successfully. We developed the Fundraising Summit series as a follow-on to the Nonprofit Success Forum, a highly successful educational series on grantmaking that has been taking place around the country for the past two years. The Fundraising Summit drills down into specific areas of fundraising to give nonproft leaders cutting edge tools and techniques.
HOW DO I REGISTER FOR THE SUMMIT?
Simply click on the seminars listed below to learn more about the topics that will be covered in each seminar. Then select only those seminars that you wish to attend. |
| | Location/Directions
|  The Summit will take place at the Cobb Galleria Centre, which is situated 10 minutes from downtown Atlanta, and is easy to reach by public or private transportation. The full address is:
Cobb Galleria Centre, Room BR A
Two Galleria Parkway
Atlanta, Georgia 30339
Public Transportation
The Cobb Galleria Centre is Bus accessible. Take the # 10 CCT (Cobb County Transit) From the Art Center Train station, or the # 50 from Powers Ferry, or the # 70 from South Cobb Drive to Cumberland Parkway. The Galleria Mall and Cobb Centre are connected by the pedestrian sky-bridge.
Directions by car
If Traveling Northbound on I-75 (or coming from Atlanta Airport):
If traveling north on I-75 take Exit 258/Cumberland Boulevard. Go west on Cumberland Boulevard and proceed to Cobb Parkway/US 41. Turn right on Cobb Parkway and go 7/10ths of a mile to Galleria Drive. Turn right onto Galleria Drive and right again into the Cobb Galleria Centre parking deck.
If Traveling Southbound on I-75:
If traveling south on I-75 take Exit 258/Cumberland Boulevard. Go west on Cumberland Boulevard and proceed to Cobb Parkway/US 41. Turn right on Cobb Parkway and go 7/10ths of a mile to Galleria Drive. Turn right onto Galleria Drive and right again into the Cobb Galleria Centre parking deck.
Directions from I-285 Eastbound:
If traveling east on I-285 take Exit 19/Cobb Parkway/US 41. Turn right onto Cobb Parkway and move into the left -hand turning lane. Turn left onto Galleria Drive and right into the Cobb Galleria Centre parking deck.
Directions from I-285 Westbound:
If traveling west on I-285 take Exit 20/Cobb Parkway/US 41. Turn left onto Cobb Parkway and go under I-285. Make a left hand turn at the second traffic light onto Galleria Drive and turn right into the Cobb Galleria Centre parking deck.
Parking at the Cobb Galleria Centre
Parking is available in any of the three Cobb Centre parking garages. The Cobb Centre offers complimentary parking.
Hotel Accommodations
Most hotels near the Summit venue are within the $150-$200 per night range. The following hotels are within a two-block radius of the venue:
1. Sheraton Suites Galleria - Atlanta (770) 955-3900
2. Courtyard by Marriott: Cumberland Center (770) 952-2555
3. DoubleTree Guest Suites Galleria Atlanta (770) 980-1900
4. Renaissance Waverly Hotel (770) 953-4500
5. Embassy Suites Hotel Atlanta-Galleria (770) 955-4183
6. Wingate Inn and Suites Atlanta Galleria Center (678) 214-6000 |
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One-on-one mentoringOur unique one-on-one mentoring sessions offer you the opportunity to sit down with an experienced fundraising professional for 30 minutes to discuss any questions that are specific to your organization. Mentoring sessions cover the same topics as the seminars, and we will assign you a mentor based on his/her availability at your requested times. Mentoring sessions are available for the cost of $ per session. If you register for a full Summit pass, mentoring sessions are included in the pass. Below is a list of mentors who will be available at the Summit. Please note that you must register to attend at least one seminar in order to sign up for a mentor. |
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