TITLE : Cause marketing: building profitable relationships with corporate partners
CITY : Atlanta , GA
DATE : Wednesday, April 01, 2009
TIME : 1:45 PM - 3:00 PM
PRICE : $ 45.00
Cause marketing: building profitable relationships with corporate partners
 

Cause marketing is defined as a corporate/nonprofit partnership that aligns the power of a company's brand, marketing and people with a nonprofit's cause, brand and assets. Companies spend well over $1.4 billion annually on cause marketing, and it provides over $4 billion of support for charitable causes.  This seminar will show you how to take advantage of this growing form of corporate support, and turn your nonprofit into a synonym for a particular  cause.

This session is intended as a follow-on to the corporate sponsorship seminar, and will cover the following topics:
  • Cause marketing 101: understand the differences between corporate sponsorship and cause related marketing
  • Packaging your assets: analyze what you have and what you need to make your organization attractive to corporate partners
  • Researching potential partners: establish a strategic fit between your organization's mission and the mission of your corporate partner
  • Managing the partnership: know the core elements of a cause marketing management plan
  • Evaluating the partnership: set outcomes so that you and your corporate partner both benefit from the arrangement
Seminar attendees will come away with focused and creative strategies to capture a corporation's imagination while ensuring that their own organizations get much needed corporate support.

Speakers for this session:

Love Collins
President & CEO
CapacityPlus, LLC

In addition to working as a consultant to the nonprofit sector, Love also serves as the Executive Vice President for Advancement at Benedict College - Columbia, SC. Love has extensive executive-level fund raising experience raising millions of dollars from America`s top 50 corporations on behalf of several prestigious institutions such as Howard University, Florida A&M University, Dillard University, the 1996 Centennial Olympic Games in Atlanta (Deputy Managing Director of all operations). He earned a BS degree in Mechanical Engineering at the United States Military Academy at West Point, New York. He also earned an MBA in finance from Emory University and completed certification courses at Harvard University Graduate School of Education, Johns Hopkins University - Paul H. Nitze School of Advanced International Studies, Wharton Business School.

 

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  • Afternoon Seminars
  • Morning Seminars

     

Breakfast -Prior to panel discussion, participants and experts become acquainted over a continental breakfast

7:00 AM - 8:00 AM

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:30 PM - 1:45 PM

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

3:00 PM - 3:30 PM

Wednesday April 01, 2009Foundation Giving
Finding Foundation Funders: the art of successful research

8:00 AM - 9:15 AM

$ 45.00

 Beginner
Panel discussion and dialogue with Private Foundation Grantmakers

9:30 AM - 10:45 AM

$ 45.00

All levels
Proposal writing

11:15 AM - 12:30 PM

$ 45.00

 Beginner
Winning proposals: a tour of three successful case studies

1:45 PM - 3:00 PM

$ 45.00

 Advanced
How to build a successful relationship with grantmakers

3:30 PM - 4:45 PM

$ 45.00

 Intermediate
Wednesday April 01, 2009Corporate Giving
Finding Corporate Funders: the art of successful research

8:00 AM - 9:15 AM

$ 45.00

 Beginner
Panel discussion and dialogue with Corporate Grantmakers

9:30 AM - 10:45 AM

$ 45.00

All levels
Exploring the world of corporate sponsorship

11:15 AM - 12:30 PM

$ 45.00

 Intermediate
Cause marketing: building profitable relationships with corporate partners

1:45 PM - 3:00 PM

$ 45.00

 Intermediate
Winning Corporate partnerships: an inside view of three case studies

3:30 PM - 4:45 PM

$ 45.00

 Advanced

Breakfast -Participants registered for the first session become acquainted over a continental breakfast

7:00 AM - 8:00 AM

Networking break -Participants registered for the next session are served mid-morning refreshments

10:45 AM - 11:15 AM

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:30 PM - 1:45 PM

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

3:00 PM - 3:30 PM

Thursday April 02, 2009Individual Giving
Finding Individual Funders: the art of successful research

8:00 AM - 9:15 AM

$ 45.00

 Beginner
Engaging your board in fundraising

8:00 AM - 9:15 AM

$ 45.00

 Intermediate
Online fundraising: harnessing technology to build and maintain relationships

9:00 AM - 12:30 PM

$ 95.00

 All levels
Annual giving campaigns

9:30 AM - 10:45 AM

$ 45.00

 Intermediate
Introduction to Major Gifts

9:30 AM - 10:45 AM

$ 45.00

 Beginner
Complex issues affecting major gifts solicitations

11:15 AM - 12:30 PM

$ 45.00

 Advanced
Fundraising in the one-person development shop: making the most of a shoestring budget

1:45 PM - 5:00 PM

$ 95.00

 All levels
Special events fundraising

1:45 PM - 3:00 PM

$ 45.00

 Intermediate
Capital campaigns

1:45 PM - 3:00 PM

$ 45.00

 Intermediate
Planned giving

3:30 PM - 4:45 PM

$ 45.00

 Intermediate
Direct mail fundraising

3:30 PM - 4:45 PM

$ 45.00

 Intermediate


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