TITLE : Exploring the world of corporate sponsorship
CITY : Atlanta , GA
DATE : Wednesday, April 01, 2009
TIME : 11:15 AM - 12:30 PM
PRICE : $ 45.00
Exploring the world of corporate sponsorship
 

Unlike private foundation grants, corporate sponsorships typically come with fewer administrative burdens.  However, nonprofit leaders often fail to bear in mind that  sponsorship is a business deal, not a donation, and that successfully seeking sponsorships involves a set of skills that is quite different from other  types of fundraising.  This seminar will introduce you to the world of corporate sponsorships, and help you understand what sponsors are looking for when they decide to partner with you on on a project.  In particular, we will explore how to make corporate sponsorships a win-win deal for both sides.

The session will also cover the following topics:
  • An overview of the world of corporate sponsorship: understanding why companies invest in nonprofit organizations
  • Evaluating your organization's culture: is it ready for corporate sponsorship?
  • Structuring a sponsorship proposal: establishing the fit between your organization and the sponsor?
  • Engaging with sponsors: how to stimulate sponsor interest in your nonprofit
  • Closing the deal: the steps needed to get to the signed contract
Attendees will come away with the understanding that their organization is not only a charitable cause, but also a valuable marketing partner.
Speakers for this session:

Judy Almand
Executive Director
Patriots Point Foundation

After leaving the teaching profession, Judy began a 20-year career in the non-profit sector in Georgia and South Carolina. She was the Regional Vice President of the American Cancer Society for half of Georgia and parts of South Carolina; Executive Director of a shelter for battered women in Brunswick, Georgia; Sr. Director of the American Heart Association in Charleston, SC. In her current position, she has secured both local and national corporate sponsors for multiple events. Judy is a member and on the Board of the Association of Fundraising Professionals, Lowcountry Chapter, and is also a member and on the Board of the Sertoma Club of Charleston, a service organization that raises money for children`s charities. Judy Almand received her Master`s degree in English from Georgia State University in Atlanta and taught English on the high school and college level for 10 years.

Jon Baesman
Principal
Infinity Resources

With sixteen years experience in philanthropy, Mr. Baesman brings a breadth of experience and a unique understanding of both sides of the development table. He began his career with Huntington Banks and Battelle Memorial Institute as a corporate grantmaker where he was responsible for more than $26 million being placed with 160+ nonprofit organizations. Then, Mr. Baesman formed Civic Assets – a public affairs firm helping corporations maximize their community involvement through mutually beneficial partnerships with non-profits. Civic Assets created best-of-breed grant application software allowing its clients` limited human resources to be focused on relationship building with those nonprofit organizations showing the greatest potential. Mr. Baesman then applied his experience to non-profits` needs. Serving 22 clients while raising more than $31 million, he applies best practices to each campaign. He is currently engaged with the Medical Association of Georgia implementing a comprehensive development program for its Foundation.

Bonnie Cole
Senior Vice President
United Way of Metropolitan Atlanta

Bonnie Cole Vice President, Resource Development United Way of Metropolitan Atlanta Bonnie Cole is Senior Vice President, Resource Development for United Way of Metropolitan Atlanta. In this role, she is responsible for the $82 million fund raising effort in the 13-county metropolitan Atlanta region. Bonnie has spent her entire professional career at United Way in Atlanta. She began in 1989 and has served in several capacities including Program Manager for Homeless and Hungry Services, Director of Agency Relations, and Area Director in Cobb and Cherokee Counties. During her early years at United Way, Bonnie completed a Bachelors Degree in Urban Studies at Georgia State University. In her spare time, she enjoys outdoor activities, especially running and bicycling. Her greatest joy comes from her family, especially her three granddaughters.

 

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Breakfast -Prior to panel discussion, participants and experts become acquainted over a continental breakfast

7:00 AM - 8:00 AM

Lunch -Participants and experts registered for the next session make new contacts over lunch

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Wednesday April 01, 2009Foundation Giving
Finding Foundation Funders: the art of successful research

8:00 AM - 9:15 AM

$ 45.00

 Beginner
Panel discussion and dialogue with Private Foundation Grantmakers

9:30 AM - 10:45 AM

$ 45.00

All levels
Proposal writing

11:15 AM - 12:30 PM

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 Beginner
Winning proposals: a tour of three successful case studies

1:45 PM - 3:00 PM

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How to build a successful relationship with grantmakers

3:30 PM - 4:45 PM

$ 45.00

 Intermediate
Wednesday April 01, 2009Corporate Giving
Finding Corporate Funders: the art of successful research

8:00 AM - 9:15 AM

$ 45.00

 Beginner
Panel discussion and dialogue with Corporate Grantmakers

9:30 AM - 10:45 AM

$ 45.00

All levels
Exploring the world of corporate sponsorship

11:15 AM - 12:30 PM

$ 45.00

 Intermediate
Cause marketing: building profitable relationships with corporate partners

1:45 PM - 3:00 PM

$ 45.00

 Intermediate
Winning Corporate partnerships: an inside view of three case studies

3:30 PM - 4:45 PM

$ 45.00

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Breakfast -Participants registered for the first session become acquainted over a continental breakfast

7:00 AM - 8:00 AM

Networking break -Participants registered for the next session are served mid-morning refreshments

10:45 AM - 11:15 AM

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:30 PM - 1:45 PM

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

3:00 PM - 3:30 PM

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Finding Individual Funders: the art of successful research

8:00 AM - 9:15 AM

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Engaging your board in fundraising

8:00 AM - 9:15 AM

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Online fundraising: harnessing technology to build and maintain relationships

9:00 AM - 12:30 PM

$ 95.00

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Annual giving campaigns

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9:30 AM - 10:45 AM

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Complex issues affecting major gifts solicitations

11:15 AM - 12:30 PM

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Fundraising in the one-person development shop: making the most of a shoestring budget

1:45 PM - 5:00 PM

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