TITLE : Special events fundraising
CITY : Atlanta , GA
DATE : Wednesday, April 09, 2008
TIME : 8:00 AM - 10:00 AM
PRICE : $ 55.00
Special events fundraising


One of the best ways to educate the public about your nonprofit, recruit volunteers and solicit donors face-to-face is to hold a special event. This event could be related to the mission of your organization, or just an event like a blood drive, art showing or a concert that you organize.
Topics we will cover include:
  •  Is a special event right for your organization? A look at the pros and cons of planning award receptions, sports tournaments, auctions, and other fund-raising events
  •  How much money should your event make? Revenue considerations for a nonprofit event
  •  Should you underwrite the event? Understanding the strings attached to corporate sponsorship
  •  How should you market your event? Segmenting and positioning yourself for your target market
Attendees will walk out with key insights on whether a special event is feasible, and how to make it a roaring success.  This session is intended for intermediate to advanced fundraisers.
Speakers for this session:

Angela R Harris
Assistant Director of Special Events
Emory University

Angela has a ten year tenure in development and alumni relations at Emory University with four years experience and training in leadership development in the metro Atlanta community. With a Master of Arts degree in Leadership Management, Angela can solve problems with promptness and diplomacy; additionally, she interfaces effectively with administrators, high profile donors, and community and world leaders. Currently, she oversees stewardship, cultivation, and fundraising events—50+ annual events to support attainment of Emory University’s $2 billion capital campaign goal. She manages portions of a $320,000 budget; in doing so saves an average of $15,000 annually through effective vendor negotiations and other cost-savings measures. Angela plays a considerable role in signature events featuring dignitaries such as The Dalai Lama and President of Ireland. A community advocate, she has performed public relations and fund-raising activities for American Heart Association and Susan G. Komen for the Cure. An active member of AFP.

Matthew Holiday
Professional Auctioneer, CAI, BAS
Holiday Auctions

Matthew Holiday, CAI, BAS, is the founder of Holiday Auctions and is a benefit auctioneer specialist. In the last several years, Matt has become the professional benefit auctioneer of choice for many 501(c)3 charitable organizations throughout the country. He works with all types of nonprofit organizations from schools to foundations, helping their auction committees increase their benefit auction revenue and plan record-breaking auction gala events. Matt encourages his clients to focus on three objectives when planning a special event: (1) increasing revenue; (2) increasing awareness about the organization and its mission; and (2) ensuring supporters have fun at the event. Matt, a licensed auctioneer, was part of the first groups of auctioneers to earn the Benefit Auctioneer Specialist (BAS) designation from the National Auctioneers Association and is a graduate of the Certified Auctioneers Institute. Matt is the current President of the South Carolina Auctioneers Association.

Marty O`Malley
Executive Director
L`Arche Mobile

Marty has been the director of L’Arche Mobile since 1985. He is responsible for the financial management of the organization which relies on over one third of its income from donations, grants and special events. Marty has been very successful in special events fundraising. These events have involved vast corporate sponsorship, raised over 1.5 million, and introduced over 12,000 people to the L’Arche organization. To make these events successful he has recruited and trained over 3500 volunteers. Marty served as Regional Coordinator of L’Arche International and assisted in the re-organization of L’Arche USA. Marty has been a member and President of the Mobile Conference of Downtown Churches, The Association of Professional Fund Raising Executives and Little Flower Catholic School Board. He has served on the boards of Catholic Network of Volunteer services and the YMCA. He founded O’Malley HealthCare and coaches youth sports.

 

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  • Afternoon Seminars
  • Morning Seminars

     

Breakfast -Prior to panel discussion, participants and experts become acquainted over a continental breakfast

8:00 AM - 9:00 AM

Panel discussion and dialogue with Grantmakers

9:00 AM - 12:00 PM

$ 95.00

 All levels

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:00 PM - 1:00 PM

Finding Funders: the art of successful research

1:00 PM - 3:00 PM

$ 55.00

 All levels
Proposal writing

1:00 PM - 3:00 PM

$ 55.00

 All levels
Exploring the world of corporate sponsorship

1:00 PM - 3:00 PM

$ 55.00

 All levels

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

3:00 PM - 3:30 PM

How to build a successful relationship with grantmakers

3:30 PM - 5:00 PM

$ 55.00

 All levels
Winning proposals: a tour of four successful case studies

3:30 PM - 5:00 PM

$ 55.00

 All levels
Cause marketing: building profitable relationships with corporate partners

3:30 PM - 5:00 PM

$ 55.00

 All levels

Breakfast -Participants registered for the first session become acquainted over a continental breakfast

7:00 AM - 8:00 AM

Engaging your board

8:00 AM - 10:00 AM

$ 55.00

 All levels
Special events fundraising

8:00 AM - 10:00 AM

$ 55.00

 All levels
Online fundraising: harnessing technology to build and maintain relationships

9:00 AM - 12:30 PM

$ 95.00

 All levels

Networking break -Participants registered for the next session are served mid-morning refreshments

10:00 AM - 10:30 AM

Major gifts fundraising

10:30 AM - 12:30 PM

$ 55.00

 All levels

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:30 PM - 1:30 PM

Planned giving

1:30 PM - 3:00 PM

$ 55.00

 All levels
Annual giving campaigns

1:30 PM - 3:00 PM

$ 55.00

 All levels
Fundraising in the one-person development shop: making the most of a shoestring budget

1:30 PM - 5:00 PM

$ 95.00

 All levels

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

3:00 PM - 3:30 PM

Direct mail fundraising

3:30 PM - 5:00 PM

$ 55.00

 All levels
Capital campaigns

3:30 PM - 5:00 PM

$ 55.00

 All levels


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