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TITLE
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Social Media
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CITY
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Washington , DC
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DATE
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Wednesday, May 19, 2010
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TIME
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8:00 AM - 9:15 AM
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PRICE
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$ 60.00
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Social Media
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Social media is beginning to transform non-profits both in the way they work as well as the relationships they have with their members and donors. Now more than ever you need to combine peer-to-peer fundraising with social media tools.
In this session we will examine the following:
- The role of social media in building a brand for your nonprofit
- An overview of social media tools: Twitter, Facebook, LinkedIn, MySpace, and Blogging Basics
- Combining social media with peer-to-peer fundraising
- Effectively using social media to cut marketing and promotional costs
- How “cause marketing” with various social media can build donations and gain new volunteers
-Creating a social media outcome measurement plan
If you have never used Facebook, Twitter or other social media outlets as part of your fundraising efforts, this session will educate you on what is involved, how much time it takes, and whether it is worth the effort. Join us to learn how you can make Social Media work for your organization.
This session is intended for Board Members, Executives, Senior Staff and Marketing/PR Managers. | | Speakers for this session:
| | Rabiya Jilani | | CEO | | Lumenica, LLC | | In her role as CEO, Rabiya works with Nonprofit and Association Executives in implementing a winning social media and online marketing strategy for fundraising, cause awareness, marketing, media exposure, and event management. As the former Director of Business Incubation Center at CBP, Rabiya was head of Communications and Business Development. With limited resources, like any nonprofit, she had to gather new clients, sponsors and get media exposure for the organization. With a focused Social Media strategy she was able to develop successful partnerships with local and international firms. She was also featured on CNN Local News among other media outlets and increased the Incubator client base by 300% with the right mix of online and offline marketing. She is also an Ambassador for South Asian Business Alliance Network and sits on the Working Group for Organization for Pakistani Entrepreneurs in North America, the DC Chapter. She is a member of Intelligent Community, Women in Technology, Women Who Launch, and Tech Cocktail. She earned Bachelors Degree in Economics from University of Maryland. | | | Peg McDermott | | President | | Cogo Interactive, LLC | | Peg is an award-winning marketing communication and online marketing expert, and is the founder of an innovative internet marketing firm that specializes in leveraging the latest in social media. Currently at COGO Interactive she uses popular social media websites to help companies and organizations reduce marketing costs, increase revenue, and deliver their message. Previously, Peg served as VP for Ecendant Interactive, where she played a pivotal role in grooming the company from a small start-up into one of the top 13 interactive marketing agencies in the Washington DC Metro area. With her 25 years of marketing experience, she was able to transition Ecendant into the digital realm when social media first emerged. She used social media tools such as Facebook, LinkedIn, Twitter, and blogging to optimize visibility, find target audiences, and lower marketing and promotional costs. Prior to Ecendant, Peg served as President of a marketing and design communications agency, where she successfully managed corporate and product branding campaigns, web development initiatives, and marketing communications plans for many nonprofit organizations. She earned Bachelor of Arts in Communication Studies from SUNY Oswego and is a member of Business Networking International. | | | Jennifer Roccanti | | Development Associate | | Miriam`s Kitchen | | Jennifer coordinates Miriam's Kitchen's online communication and fundraising efforts. She spearheads Miriam's Kitchen's use of social media, and has been recognized for her efforts in the Washington Business Journal and on Washington Business Tonight. Additionally, her work with social media led to Miriam's Kitchen being selected as the beneficiary for DC Twestival, an event that raised $10,000 for the organization. She has presented on social media at various events, the most notable being Ignite DC where she presented her take on how social media will end homelessness. She joined Miriam's Kitchen in 2008 after working in minor league baseball. Miriam's Kitchen is a DC-based nonprofit that provides high-quality meals and support services to more than 4,000 homeless men and women each year. | |
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| 2010 DC Fundraising Summit
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A relationship approach to fundraising Nonprofit fundraising has become highly specialized, and each segment of your donor market requires a different set of relationship management skills. Whether you are reaching out to private foundations, wealthy individuals or your own members, you need to understand who they give to, and why. The DC Summit focuses on the relationship aspects of fundraising, and offers you several ways to enhance your relationship management skills:
WHY ATTEND THE FUNDRAISING SUMMIT?
Fundraising is primarily a relationship business, and with increasing pressures facing all nonprofit professionals to build key relationships, it is becoming more important, though much more difficult to meet people face-to-face. Our innovative Summit format provides the most efficient and cost effective use of time away from the office by enabling attendees to interact with experts in the field, as well as other nonprofit leaders.
CAN ONE ATTEND SPECIFIC SESSIONS ONLY?
We understand the demands that are placed on you and on your time. That’s why you can attend only the seminars that are of interest to you. Come for the day or stop by for a couple of hours. You pay for only the seminars you wish to attend and only for the information relevant to you. It’s a novel approach to learning that allows you to get exactly what you’re looking for in a short amount of time. In 2009, we are also introducing a two-day pass so that attendees can attend all sessions at a reduced price.
WHAT IS THE FORMAT OF THE SEMINARS?
Each seminar features a panel of 3-4 experts who will give a short overview of the key developments in that field. After that , we will move into a moderated discussion to explore what these developments mean for nonprofit organizations. During the seminar, panelists will engage with the audience in an interactive manner to ensure the real-world implications of these developments emerge, and the session will end with a summary of practical next steps.
ONE-ON-ONE MENTORING SESSIONS
In 2010, we are adding an exciting new component to our Summits: one on mentoring sessions. In these 30 minute sessions, you can sit down with an experienced nonprofit fundraiser to discuss specific questions not addressed by the seminars. Mentoring sessions will cover the same topics as the seminar topics. However, each mentoring session that you sign up for will focus entirely on questions facing your organization.
HOW IS THE SUMMIT DIFFERENT FROM OTHER EDUCATIONAL EVENTS?
The Summit offers a unique format to help you accomplish the following:
- Build relationships: to ensure maximum exposure to the experts and other nonprofit leaders, each seminar offers structured networking before the session starts
- Hear different perspectives: the experts are drawn from different sectors of the nonprofit community to ensure cross-pollination of ideas and practices
- Provide a global view: speakers give an overview of key issues so that you can eliminate any gaps in your understanding of the subject
- Drill down to the specifics: speakers will also focus on providing specific answers to real-world questions that are common to most attendees
- Obtain information you can use: the emphasis in all sessions is on avoiding theoretical discussions in favor of practical tools and techniques that nonprofit leaders can actually use
WHO IS RESPONSIBLE FOR THE SUMMIT?
The Summit is organized by the Center for Nonprofit Success, a nonprofit organization that specializes in bringing highly relevant information that nonprofit leaders need to run their organizations successfully. We developed the Fundraising Summit series as a follow-on to the Nonprofit Success Forum, a highly successful educational series on grantmaking that has been taking place around the country for the past two years. The Fundraising Summit drills down into specific areas of fundraising to give nonproft leaders cutting edge tools and techniques.
HOW DO I REGISTER FOR THE SUMMIT?
Simply click on the seminars listed below to learn more about the topics that will be covered in each seminar. Then select only those seminars that you wish to attend. |
| | Location/Directions
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The Summit will be taking place at Catholic University which is 3 miles north of downtown DC, and close to all forms of public transportation. The full address is:
Catholic University of America (CUA)
Edward J. Pryzbyla Center
620 Michigan Ave NE
Washington, DC 20064
The Registration table will be in the Atrium.
Public Transportation
CUA is located on the Metro Red Line at the Brookland/CUA stop. Exit left out of the turnstile and the CUA campus is at the top of the Metro escalator. You will cross John McCormack Rd. Continue up the sidewalk between Gowan and Pangborn Halls. Turn south at the Crough Center. The Pryzbyla Center is directly behind the Crough Center.
Directions by car
From the West, I-66:
I-66 from Virginia empties onto Constitution Avenue. Continue east on Constitution Avenue and turn left on 6th Street, NW. Turn right on E Street, NW. Turn left on North Capitol Street. Drive approximately 2 miles and turn right on Michigan Avenue, NE. You will soon see the dome of the Shrine on your left marking a university entrance at 4th Street, NE.
From the South, I-95:
When I-95 intersects the Capital Beltway in Springfield, Virginia, follow I-395 North. After crossing the Potomac River, take the "Route 1 North" exit. The road becomes 14th Street, NW. Turn right on Constitution Avenue. Turn left on 6th Street, NW. Turn right on E Street, NW. Turn left on North Capitol Street. Drive approximately 2 miles and turn right on Michigan Avenue, NE. You will soon see the dome of the Shrine on your left marking a university entrance at 4th Street, NE.
From the East, Route 50:
Take Route 50 West (becomes New York Avenue) and exit on South Dakota Avenue. After approximately 1.3 miles, turn left onto Monroe Street. Follow Monroe Street until it merges with Michigan Avenue. You will see the dome of the Shrine on your right marking a university entrance at 4th Street, NE.
From the Northwest, I-70 to I-270:
From Frederick, Maryland, take Exit 53, I-270 South to Washington. I-270 divides. Take the 495 East, Silver Spring/College Park exit (two left lanes). You will eventually feed onto the beltway, I-495. Continue on I-495 and take Exit 22 B, the Baltimore/Washington Parkway. Continue traveling south on the Parkway and exit at Route 50 West. Take the South Dakota Avenue exit. After approximately 1.3 miles, turn left onto Monroe Street. At Michigan Avenue, Monroe Street ends. Bear left and you will see the dome of the Shrine on your right marking a university entrance at 4th Street, NE.
From the North, I-95 to I-495:
Follow I-95/I-495 South to Exit 22B, the Baltimore/Washington Parkway. Continue traveling south on the Parkway and exit at Route 50 West. Take the South Dakota Avenue exit. After approximately 1.3 miles, turn left onto Monroe Street. Monroe Street ends at Michigan Avenue, NE. Bear left and you will see the dome of the Shrine on your right marking a university entrance at 4th Street, NE.
Parking at Catholic University
Parking for the Pryzbyla Center is available in the nearby McMahon Parking lot. Parking permits for this parking lot can be purchased in the Pryzbyla Center at $7/day/vehicle. If you are attending both days you can purchase your permit for both days for $14. Once you enter the Pryzbyla Center, look to the left and go to the Information Desk to purchase the permits. The passes can be purchased starting at 7am. They take cash, check, credit card, or debit card.
Hotel Accommodations
Most hotels near the Summit venue are within the $140-$319 per night range. The following hotels are within a two-block radius of the venue:
1. Fairfield Inn By Marriott BOOK NOW 1.7 miles from venue
2. Holiday Inn Express Washington
National Arboretum BOOK NOW 1.7 miles from venue
3. Renaissance Washington DC BOOK NOW 2.6 miles from venue
4. Holiday Inn Washington-Central/
White House BOOK NOW 2.6 miles from venue
5. Courtyard by Marriott Embassy Row BOOK NOW 2.8 miles from venue |
| Sponsors
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One-on-one mentoringOur unique one-on-one mentoring sessions offer you the opportunity to sit down with an experienced fundraising professional for 30 minutes to discuss any questions that are specific to your organization. Mentoring sessions cover the same topics as the seminars, and we will assign you a mentor based on his/her availability at your requested times. Mentoring sessions are available for the cost of $60.00 per session. If you register for a full Summit pass, 2 mentoring sessions are included in the pass. Below is a list of mentors who will be available at the Summit. Please note that you must register to attend at least one seminar in order to sign up for a mentor. |
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