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TITLE
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Social Media
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CITY
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San Francisco , CA
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DATE
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Wednesday, October 27, 2010
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TIME
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8:00 AM - 9:15 AM
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PRICE
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$ 60.00
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Social Media
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Social media is beginning to transform non-profits both in the way they work as well as the relationships they have with their members and donors. Now more than ever you need to combine peer-to-peer fundraising with social media tools.
In this session we will examine the following:
- The role of social media in building a brand for your nonprofit
- An overview of social media tools: Twitter, Facebook, LinkedIn, MySpace, and Blogging Basics
- Combining social media with peer-to-peer fundraising
- Effectively using social media to cut marketing and promotional costs
- How “cause marketing” with various social media can build donations and gain new volunteers
-Creating a social media outcome measurement plan
If you have never used Facebook, Twitter or other social media outlets as part of your fundraising efforts, this session will educate you on what is involved, how much time it takes, and whether it is worth the effort. Join us to learn how you can make Social Media work for your organization.
This session is intended for Board Members, Executives, Senior Staff and Marketing/PR Managers.
| | Speakers for this session:
| | Katharine Coles | | President and Founder | | Mad Marketeer | | Katharine Coles is a marketeer, speaker, author, entrepreneur, and expert in marketing, fundraising and social media with over 20 years experience in nonprofit, association, corporate, and entrepreneurial organizations. In having worked with hundreds of nonprofits, Katharine has been responsible for developing strategy and training nonprofits on how to create and successfully integrate social media into their own marketing and fundraising campaigns. She has also worked extensively on creating branding, websites, logos, online special events, email campaigns, online donor/prospect programs, and search engine optimization strategies. Throughout her life, Katharine has been ardently committed to “giving back” and was a co-founder of Golden Heart Ranch, served as a CASA (Court Appointed Special Advocate), mentored inner-city children from Stand High Stand United in Boston, MA, served on the Board of P.S. I Love You Foundation, and served on the board for Access Executive Network. She earned her MBA from George Washington University and a B.S. in Marketing from the University of Virginia. Nonprofit clients have included the Lili Claire Foundation, California Urban Forest Council, LaLeLaProject, Campfire USA (CampfireToday.org), High Desert Medical Center (HDMC.org), and many others. | | | Donald Cooper | | Development Manager | | HandsOn Bay Area | | Donald has been involved in development for four years. In his current position, he is responsible for donor engagement and fundraising using Facebook, Causes, NIng and Twitter. Previously, as Market and Product Development Manager at Runaway Tours, Donald was responsible for product development for a travel wholesaler to the destinations of Hawaii and Tahiti, and marketing through direct mail, newspaper advertisement and email advertisements. Donald currently serves as Board Member for The Friends of the Gardens at Lake Merritt, in Oakland CA. He earned Bachelor of Arts in Theater Art from Stony Brook State University. He is a member of the Development Executives Roundtable. | |
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| 2010 San Francisco Fundraising Summit
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A relationship approach to fundraising WHY ATTEND THE FUNDRAISING SUMMIT?
Fundraising is primarily a relationship business, and with increasing pressures facing all nonprofit professionals to build key relationships, it is becoming more important, though much more difficult to meet people face-to-face. Our innovative Summit format provides the most efficient and cost effective use of time away from the office by enabling attendees to interact with experts in the field, as well as other nonprofit leaders.
CAN ONE ATTEND SPECIFIC SESSIONS ONLY?
We understand the demands that are placed on you and on your time. That’s why you can attend only the seminars that are of interest to you. Come for the day or stop by for a couple of hours. You pay for only the seminars you wish to attend and only for the information relevant to you. It’s a novel approach to learning that allows you to get exactly what you’re looking for in a short amount of time. You can also sign up for a two-day pass and attend all sessions at a reduced price.
WHAT IS THE FORMAT OF THE SEMINARS?
Each seminar features a panel of 3-4 experts who will break down the fundraising process into a series of phases with measurable outcomes and action steps for each phase. During the seminar, panelists will engage with the audience in an interactive manner to ensure that the sessions are educational and also fun to attend.
ONE-ON-ONE MENTORING SESSIONS
In 2010, we are adding an exciting new component to our Summits: one on mentoring sessions. In these 30 minute sessions, you can sit down with an experienced nonprofit fundraiser to discuss specific questions not addressed by the seminars. Mentoring sessions will cover the same topics as the seminar topics.
HOW IS THE SUMMIT DIFFERENT FROM OTHER EDUCATIONAL EVENTS?
The Summit offers a unique format to help you accomplish the following:
- Build relationships: to ensure maximum exposure to the experts and other nonprofit leaders, each seminar offers structured networking before the session starts
- Hear different perspectives: the experts are drawn from different sectors of the nonprofit community to ensure cross-pollination of ideas and practices
- Provide a global view: speakers give an overview of key issues so that you can eliminate any gaps in your understanding of the subject
- Drill down to the specifics: speakers will also focus on providing specific answers to real-world questions that are common to most attendees
- Obtain information you can use: the emphasis in all sessions is on avoiding theoretical discussions in favor of practical tools and techniques that nonprofit leaders can actually use
WHO IS RESPONSIBLE FOR THE SUMMIT?
The Summit is organized by the Center for Nonprofit Success, a nonprofit organization that specializes in bringing highly relevant information that nonprofit leaders need to run their organizations successfully. We developed the Fundraising Summit series as a follow-on to the Nonprofit Success Forum, a highly successful educational series on grantmaking that has been taking place around the country for the past two years. The Fundraising Summit drills down into specific areas of fundraising to give nonproft leaders cutting edge tools and techniques.
HOW DO I REGISTER FOR THE SUMMIT?
Simply click on the seminars listed below to learn more about the topics that will be covered in each seminar. Then select only those seminars that you wish to attend. |
| | Location/Directions
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The Summit will take place at the Event Center at St. Mary’s Cathedral. St. Mary’s Cathedral is easy to reach by public or private transportation. The full address is:
The Event Center
Saint Mary’s Cathedral
1111 Gough Street
San Francisco, CA 94109
Public Transportation
St. Mary’s Cathedral is accessible by both Muni Bus and BART.
Muni Bus: The Van Ness Station is the closest Muni stop. Take #38L route (not Limited), which runs along Geary or take #47 route or #49 route, which run along Hwy 101 to the Van Ness station. To walk from the Van Ness Station to St. Mary’s Cathedral, walk to the West (left) on Geary for two blocks. You will cross Franklin. St. Mary’s Cathedral is on the corner of Gough and Geary.
BART: The Civic Center Station is the closest BART stop and is 1.59 miles from St. Mary’s Cathedral. To walk from The Civic Center Station to St. Mary’s Cathedral, start out going southwest on Market Street toward Hyde Street. Turn right onto Hayes Street. Turn right onto Van Ness Ave/US-101. Turn left onto Geary Blvd. Turn right onto Franklin Street. Turn left onto Sutter Street. Turn left onto Gough Street.
Directions by Car
From East Bay (Bay Bridge)
If traveling from East Bay (Bay Bridge) take the 9th Street Exit. Go one block, and then turn right onto 9th Street. Stay in the two right lanes – 9th Street turns into Larkin. Stay on Larkin until Ellis and turn left. Just past Gough and the high school, make a right into the parking lot of the Cathedral.
From The Golden Gate Bridge
If traveling from The Golden Gate Bridge take the Lombard Street turnoff, continue on Lombard to Gough and turn right on Gough. Follow Gough across Geary. The parking lot has two driveways on the Gough street side of the Cathedral.
From the South Bay
If traveling from the South Bay you can take either 280 to Highway 101 North or take 101 North directly. From 101 North stay in the extreme left hand lane. Take the 9th Street Exit. Stay in the two right lanes – 9th Street turns into Larkin. Stay on Larkin until Ellis and turn left. Just past Gough and the high school, make a right into the parking lot of the Cathedral.
Parking at the St. Mary’s Cathedral
There is limited visitor parking in the lot at St. Mary’s Cathedral. It is free to park at the church. If the church lot is full, the closest parking is the Japan Center Main Garage located at 1610 Geary Blvd San Francisco, CA 94115 about 3 minutes/0.8 miles away.
Directions to Japan Center Main Garage: Go South on Gough Street. Turn left onto Eddy Street. Turn left onto Franklin Street. Turn left onto Geary Blvd.
Hourly Parking Rates at Japan Center Main Garage:
0-1 Hour $ 1.75
1-2 Hours $ 3.50
2-3 Hours $ 5.00
3-4 Hours $ 6.50
4-5 Hours $ 8.00
5-6 Hours $ 9.50
6-7 Hours $ 11.50
7-8 Hours $ 13.50
All Day In and Out Rate $ 15.00
Early bird special $ 9.50 per day (Must enter by 10:00 a.m. and exit before 10:00 p.m.)
Motorcycle (2 wheels) $ 4.00 per day
Hotel Accommodations
Most hotels near St. Mary’s Cathedral are within the $139-$269 per night range. The following hotels are within a one-mile radius of the hotel.
1. Cathedral Hill Hotel BOOK NOW .19 miles from venue
2. Hotel Majestic BOOK NOW .2 miles from venue
3. Hotel Kabuki BOOK NOW .23 miles from venue
4. Best Western Hotel Tomo BOOK NOW .4 miles from venue
5. Holiday Inn Golden Gateway BOOK NOW .4 miles from venue |
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One-on-one mentoringOur unique one-on-one mentoring sessions offer you the opportunity to sit down with an experienced fundraising professional for 30 minutes to discuss any questions that are specific to your organization. Mentoring sessions cover the same topics as the seminars, and we will assign you a mentor based on his/her availability at your requested times. Mentoring sessions are available for the cost of $60.00 per session. If you register for a full Summit pass, 2 mentoring sessions are included in the pass. Below is a list of mentors who will be available at the Summit. Please note that you must register to attend at least one seminar in order to sign up for a mentor. |
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