TITLE : Social Media
CITY : San Francisco , CA
DATE : Wednesday, October 27, 2010
TIME : 8:00 AM - 9:15 AM
PRICE : $ 60.00
Social Media
 

Social media is beginning to transform non-profits both in the way they work as well as the relationships they have with their members and donors. Now more than ever you need to combine peer-to-peer fundraising with social media tools.
 
In this session we will examine the following:
 
- The role of social media in building a brand for your nonprofit
- An overview of social media tools: Twitter, Facebook, LinkedIn, MySpace, and Blogging Basics
- Combining social media with peer-to-peer fundraising
- Effectively using social media to cut marketing and promotional costs
- How “cause marketing” with various social media can build donations and gain new volunteers
-Creating a social media outcome measurement plan
 
If you have never used Facebook, Twitter or other social media outlets as part of your fundraising efforts, this session will educate you on what is involved, how much time it takes, and whether it is worth the effort. Join us to learn how you can make Social Media work for your organization.
 
This session is intended for Board Members, Executives, Senior Staff and Marketing/PR Managers.

Speakers for this session:

Katharine Coles
President and Founder
Mad Marketeer

Katharine Coles is a marketeer, speaker, author, entrepreneur, and expert in marketing, fundraising and social media with over 20 years experience in nonprofit, association, corporate, and entrepreneurial organizations. In having worked with hundreds of nonprofits, Katharine has been responsible for developing strategy and training nonprofits on how to create and successfully integrate social media into their own marketing and fundraising campaigns. She has also worked extensively on creating branding, websites, logos, online special events, email campaigns, online donor/prospect programs, and search engine optimization strategies. Throughout her life, Katharine has been ardently committed to “giving back” and was a co-founder of Golden Heart Ranch, served as a CASA (Court Appointed Special Advocate), mentored inner-city children from Stand High Stand United in Boston, MA, served on the Board of P.S. I Love You Foundation, and served on the board for Access Executive Network. She earned her MBA from George Washington University and a B.S. in Marketing from the University of Virginia. Nonprofit clients have included the Lili Claire Foundation, California Urban Forest Council, LaLeLaProject, Campfire USA (CampfireToday.org), High Desert Medical Center (HDMC.org), and many others.

Donald Cooper
Development Manager
HandsOn Bay Area

Donald has been involved in development for four years. In his current position, he is responsible for donor engagement and fundraising using Facebook, Causes, NIng and Twitter. Previously, as Market and Product Development Manager at Runaway Tours, Donald was responsible for product development for a travel wholesaler to the destinations of Hawaii and Tahiti, and marketing through direct mail, newspaper advertisement and email advertisements. Donald currently serves as Board Member for The Friends of the Gardens at Lake Merritt, in Oakland CA. He earned Bachelor of Arts in Theater Art from Stony Brook State University. He is a member of the Development Executives Roundtable.

 

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  • Afternoon Seminars
  • Morning Seminars

     

Breakfast -Prior to panel discussion, participants and experts become acquainted over a continental breakfast

7:30 AM - 8:00 AM

Networking break -Participants registered for the next session are served mid-morning refreshments

10:45 AM - 11:15 AM

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:30 PM - 1:30 PM

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

2:45 PM - 3:15 PM

Tuesday October 26, 2010Corporate Giving
Finding Corporate Funders: the art of successful research

8:00 AM - 9:15 AM

$ 60.00

 Beginner
Exploring the world of corporate sponsorship

11:15 AM - 12:30 PM

$ 60.00

 Intermediate
Cause marketing: building profitable relationships with corporate partners

1:30 PM - 2:45 PM

$ 60.00

 Intermediate
Winning Corporate partnerships: an inside view of three case studies

3:15 PM - 4:30 PM

$ 60.00

 Advanced
Tuesday October 26, 2010Foundation Giving
Finding Foundation Funders: the art of successful research

8:00 AM - 9:15 AM

$ 60.00

 Beginner
Panel discussion and dialogue with Private Foundation Grantmakers

9:30 AM - 10:45 AM

$ 60.00

All levels
Proposal writing

11:15 AM - 12:30 PM

$ 60.00

 Beginner
Winning proposals: a tour of three successful case studies

1:30 PM - 2:45 PM

$ 60.00

 Advanced
How to build a successful relationship with grantmakers

3:15 PM - 4:30 PM

$ 60.00

 Intermediate

Breakfast -Participants registered for the first session become acquainted over a continental breakfast

7:30 AM - 8:00 AM

Networking break -Participants registered for the next session are served mid-morning refreshments

10:45 AM-11:15 AM

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:30 PM - 1:30 PM

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

2:45 PM - 3:15 PM

Wednesday October 27, 2010Individual Giving
Social Media

8:00 AM - 9:15 AM

$ 60.00

 Intermediate
Engaging your board in fundraising

8:00 AM - 9:15 AM

$ 60.00

 Intermediate
Online fundraising: harnessing technology to build and maintain relationships

9:15 AM - 12:30 PM

$ 125.00

 All levels
Annual giving campaigns

9:30 AM - 10:45 AM

$ 60.00

 Intermediate
Introduction to Major Gifts

9:30 AM - 10:45 AM

$ 60.00

 Beginner
Complex issues affecting major gifts solicitations

11:15 AM - 12:30 PM

$ 60.00

 Advanced
Capital campaigns

1:30 PM - 2:45 PM

$ 60.00

 Intermediate
Fundraising in the one-person development shop: making the most of a shoestring budget

1:30 PM - 4:30 PM

$ 125.00

 All levels
Special events fundraising

1:30 PM - 2:45 PM

$ 60.00

 Intermediate
Planned giving

3:15 PM - 4:30 PM

$ 60.00

 Intermediate
Finding Individual Funders: the art of successful research

3:15 PM - 4:30 PM

$ 60.00

 Beginner


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