TITLE : Special events fundraising
CITY : San Francisco , CA
DATE : Wednesday, October 27, 2010
TIME : 1:30 PM - 2:45 PM
PRICE : $ 60.00
Special events fundraising
 


One of the best ways to educate the public about your nonprofit, recruit volunteers and solicit donors face-to-face is to hold a special event. This event could be related to the mission of your organization, or just an event like a blood drive, art showing or a concert that you organize.
Topics we will cover include:
  •  Is a special event right for your organization? A look at the pros and cons of planning award receptions, sports tournaments, auctions, and other fund-raising events
  •  How much money should your event make? Revenue considerations for a nonprofit event
  •  Should you underwrite the event? Understanding the strings attached to corporate sponsorship
  •  How should you market your event? Segmenting and positioning yourself for your target market
Attendees will walk out with key insights on whether a special event is feasible, and how to make it a roaring success.  This session is intended for intermediate to advanced fundraisers.
Speakers for this session:

Karolo Aparicio
Director of Individual Giving
International Rivers

Karolo has been involved in fundraising for eight years. In his current position, he is responsible for donor identification, cultivation, solicitation, stewardship, developing marketing collateral, and planning special events. Previously, as Membership Manager at Save The Bay, Karolo was responsible for special event planning, direct mail, and data management. Before that, he worked as the Latin America Program Coordinator at Global Exchange where he was responsible for Coordinating educational travel to various locations throughout Latin America. He earned an MA in Anthropology from Vanderbilt University and is working on an MBA from San Francisco State University. He is a member of the AFP and the YNPN.

Megan Peck
Development Associate
Episcopal Community Services of San Francisco

Megan has been involved in development for 3 years. In her current position, she is primarily responsible for managing all aspects of her agency's special events, including the annual "SummerTini" fundraiser, major donor receptions, and building dedication ceremonies. Other responsibilites include donor stewardship, website maintenance, developing social media, managing production of ECS publications and developing other marketing materials. Megan currently serves as board member for "Diocal Interns" - a program of the Episcopal Service Corps. She earned a BA in Anthropology from San Francisco State University and a second BA in Art History from San Francisco State University. She is a member of the Development Executives Roundtable and the Junior League San Francisco Chapter. When she's not volunteering or working an event, she can be found outdoors training for an upcoming triathlon.

Susan Willson
Development Director
Placer SPCA

Susan has ten years of experience in special event planning, including small and large scale fundraising benefits in the form of food and wine tasting events, awards presentations, fun-runs, book sales, telethons, auctions, and official public events including ribbon cutting ceremonies and ground breaking celebrations. Currently, Susan is the Development Director for the Placer SPCA and oversees the development and fundraising programs for the organization. She is responsible for all aspects of development including strategic planning, grant writing, special event planning, fundraising program implementation, donor cultivation, planned giving, marketing and outreach efforts. Prior to joining the Placer SPCA, Susan worked as the Special Events Coordinator for the SSPCA and also volunteered her services to a number of area non-profit organizations providing special event planning coordination, along with media and marketing efforts, including St. John’s Shelter for Women and Children, Cystic Fibrosis Foundation, and Children’s Receiving Home. She has also facilitated and instructed various courses focusing on business communication dynamics and presentational skills. Susan currently serves as President Elect for AFP - California Capital Chapter. She earned a Master of Arts in Communication Studies and a Bachelor of Arts in Communication Studies from CSU Sacramento.

 

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  • Afternoon Seminars
  • Morning Seminars

     

Breakfast -Prior to panel discussion, participants and experts become acquainted over a continental breakfast

7:30 AM - 8:00 AM

Networking break -Participants registered for the next session are served mid-morning refreshments

10:45 AM - 11:15 AM

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:30 PM - 1:30 PM

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

2:45 PM - 3:15 PM

Tuesday October 26, 2010Corporate Giving
Finding Corporate Funders: the art of successful research

8:00 AM - 9:15 AM

$ 60.00

 Beginner
Exploring the world of corporate sponsorship

11:15 AM - 12:30 PM

$ 60.00

 Intermediate
Cause marketing: building profitable relationships with corporate partners

1:30 PM - 2:45 PM

$ 60.00

 Intermediate
Winning Corporate partnerships: an inside view of three case studies

3:15 PM - 4:30 PM

$ 60.00

 Advanced
Tuesday October 26, 2010Foundation Giving
Finding Foundation Funders: the art of successful research

8:00 AM - 9:15 AM

$ 60.00

 Beginner
Panel discussion and dialogue with Private Foundation Grantmakers

9:30 AM - 10:45 AM

$ 60.00

All levels
Proposal writing

11:15 AM - 12:30 PM

$ 60.00

 Beginner
Winning proposals: a tour of three successful case studies

1:30 PM - 2:45 PM

$ 60.00

 Advanced
How to build a successful relationship with grantmakers

3:15 PM - 4:30 PM

$ 60.00

 Intermediate

Breakfast -Participants registered for the first session become acquainted over a continental breakfast

7:30 AM - 8:00 AM

Networking break -Participants registered for the next session are served mid-morning refreshments

10:45 AM-11:15 AM

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:30 PM - 1:30 PM

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

2:45 PM - 3:15 PM

Wednesday October 27, 2010Individual Giving
Social Media

8:00 AM - 9:15 AM

$ 60.00

 Intermediate
Engaging your board in fundraising

8:00 AM - 9:15 AM

$ 60.00

 Intermediate
Online fundraising: harnessing technology to build and maintain relationships

9:15 AM - 12:30 PM

$ 125.00

 All levels
Annual giving campaigns

9:30 AM - 10:45 AM

$ 60.00

 Intermediate
Introduction to Major Gifts

9:30 AM - 10:45 AM

$ 60.00

 Beginner
Complex issues affecting major gifts solicitations

11:15 AM - 12:30 PM

$ 60.00

 Advanced
Capital campaigns

1:30 PM - 2:45 PM

$ 60.00

 Intermediate
Fundraising in the one-person development shop: making the most of a shoestring budget

1:30 PM - 4:30 PM

$ 125.00

 All levels
Special events fundraising

1:30 PM - 2:45 PM

$ 60.00

 Intermediate
Planned giving

3:15 PM - 4:30 PM

$ 60.00

 Intermediate
Finding Individual Funders: the art of successful research

3:15 PM - 4:30 PM

$ 60.00

 Beginner


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