Exploring the world of corporate sponsorship | San Francisco, CA

Exploring the world of corporate sponsorship

Unlike private foundation grants, corporate sponsorships typically come with fewer administrative burdens. However, nonprofit leaders often fail to bear in mind that sponsorship is a business deal, not a donation, and that successfully seeking sponsorships involves a set of skills that is quite different from other types of fundraising. This seminar will introduce you to the world of corporate sponsorships, and help you understand what sponsors are looking for when they decide to partner with you on on a project. In particular, we will explore how to make corporate sponsorships a win-win deal for both sides.

The session will also cover the following topics:

An overview of the world of corporate sponsorship: understanding why companies invest in nonprofit organizations
Evaluating your organization's culture: is it ready for corporate sponsorship?
Structuring a sponsorship proposal: establishing the fit between your organization and the sponsor?
Engaging with sponsors: how to stimulate sponsor interest in your nonprofit
Closing the deal: the steps needed to get to the signed contract

Attendees will come away with the understanding that their organization is not only a charitable cause, but also a valuable marketing partner.

Speakers for this session:

Nick Hutchinson

Chief Development Officer

Juma Ventures

Nick has been involved in fundraising for 9 years. In his current position, he is responsible for all aspects of Juma Venture's external communications and fund development, including strategic partnerships with local small businesses and Fortune 500 companies. As a social enterprise, Juma relies on earned income for one-third of its $3.5 million operating budget—and those enterprises rely on strong partnerships with corporate sponsors such as Bank of America, Citibank, Wells Fargo, Levi Strauss and BlackRock. Previously, as Executive Director at the Arusha Project, Nick was responsible for managing and raising capital for a microfinance institution based in East Africa. Before that, he worked as Director of Development at Performing Arts Workshop where he was responsible for the revenue side of a 44-year-old education organization serving more than 7,500 young people in four Bay Area counties. He earned a B.A. in Philosophy from the University of California, Berkeley

Carol Stiglic

Director, Program & Business Development

Computer History Museum

Carol has been involved in development for over a year, with fifteen previous years' experience in sales. In her current position, she is responsible for museum event strategy, content, recruiting speakers, and developing relationships with corporate sponsors. Previously, as Strategic Account Manager at TechWeb's Interop, Carol was responsible selling event space and marketing opportunities to corporations. Before that, she worked as Regional Sales Manager at International Data Group's Network World where she was responsible selling print and online advertising programs and event sponsorships. She earned Bachelor's in Business Administration from Loyola Marymount University, and is a member of Association of Fundraising Professionals. She is currently a ten-year volunteer at Lucile Packard Children's Hospital as a bedside reader.

Greg Young

Executive Director

Bay Area Leadership Foundation

Greg has been involved in fundraising for 10 years. As Executive Director of the Bay Area Leadership Foundation, he is responsible for identifying corporate fundraising and sponsorship opportunities. Previously, he worked as Vice-President/Regional Manager at Wells Fargo where he worked to identify non-profits that could benefit from grant support provided by the Wells Fargo Foundation. Greg currently serves as Board Member for Youth Employment Partnership. He earned his BA in Mass Communications from University of California at Berkeley, a MA in Counseling Psychology from University of San Francisco, and his MBA from St. Mary's College in Moraga. He is a member of National College Access Network. Greg is also a Partner & Coach with Think Feel Know USA, an international coaching organization assisting non-profit leaders in the areas of communication, personal positioning, time management, agenda setting, and focus.

2010 San Francisco Fundraising Summit

A relationship approach to fundraising
WHY ATTEND THE FUNDRAISING SUMMIT?
Fundraising is primarily a relationship business, and with increasing pressures facing all nonprofit professionals to build key relationships, it is becoming more important, though much more difficult to meet people face-to-face. Our innovative Summit format provides the most efficient and cost effective use of time away from the office by enabling attendees to interact with experts in the field, as well as other nonprofit leaders.

CAN ONE ATTEND SPECIFIC SESSIONS ONLY?
We understand the demands that are placed on you and on your time. That’s why you can attend only the seminars that are of interest to you. Come for the day or stop by for a couple of hours. You pay for only the seminars you wish to attend and only for the information relevant to you. It’s a novel approach to learning that allows you to get exactly what you’re looking for in a short amount of time. You can also sign up for a two-day pass and attend all sessions at a reduced price.

WHAT IS THE FORMAT OF THE SEMINARS?
Each seminar features a panel of 3-4 experts who will break down the fundraising process into a series of phases with measurable outcomes and action steps for each phase. During the seminar, panelists will engage with the audience in an interactive manner to ensure that the sessions are educational and also fun to attend.

ONE-ON-ONE MENTORING SESSIONS
In 2010, we are adding an exciting new component to our Summits: one on mentoring sessions. In these 30 minute sessions, you can sit down with an experienced nonprofit fundraiser to discuss specific questions not addressed by the seminars. Mentoring sessions will cover the same topics as the seminar topics.

HOW IS THE SUMMIT DIFFERENT FROM OTHER EDUCATIONAL EVENTS?
The Summit offers a unique format to help you accomplish the following:

Build relationships: to ensure maximum exposure to the experts and other nonprofit leaders, each seminar offers structured networking before the session starts
Hear different perspectives: the experts are drawn from different sectors of the nonprofit community to ensure cross-pollination of ideas and practices
Provide a global view: speakers give an overview of key issues so that you can eliminate any gaps in your understanding of the subject
Drill down to the specifics: speakers will also focus on providing specific answers to real-world questions that are common to most attendees
Obtain information you can use: the emphasis in all sessions is on avoiding theoretical discussions in favor of practical tools and techniques that nonprofit leaders can actually use

WHO IS RESPONSIBLE FOR THE SUMMIT?
The Summit is organized by the Center for Nonprofit Success, a nonprofit organization that specializes in bringing highly relevant information that nonprofit leaders need to run their organizations successfully. We developed the Fundraising Summit series as a follow-on to the Nonprofit Success Forum, a highly successful educational series on grantmaking that has been taking place around the country for the past two years. The Fundraising Summit drills down into specific areas of fundraising to give nonproft leaders cutting edge tools and techniques.

HOW DO I REGISTER FOR THE SUMMIT?
Simply click on the seminars listed below to learn more about the topics that will be covered in each seminar. Then select only those seminars that you wish to attend.

Location/Directions

The Summit will take place at the Event Center at St. Mary’s Cathedral. St. Mary’s Cathedral is easy to reach by public or private transportation. The full address is:

The Event Center
Saint Mary’s Cathedral
1111 Gough Street
San Francisco, CA 94109

Public Transportation
St. Mary’s Cathedral is accessible by both Muni Bus and BART.

Muni Bus: The Van Ness Station is the closest Muni stop. Take #38L route (not Limited), which runs along Geary or take #47 route or #49 route, which run along Hwy 101 to the Van Ness station. To walk from the Van Ness Station to St. Mary’s Cathedral, walk to the West (left) on Geary for two blocks. You will cross Franklin. St. Mary’s Cathedral is on the corner of Gough and Geary.

BART: The Civic Center Station is the closest BART stop and is 1.59 miles from St. Mary’s Cathedral. To walk from The Civic Center Station to St. Mary’s Cathedral, start out going southwest on Market Street toward Hyde Street. Turn right onto Hayes Street. Turn right onto Van Ness Ave/US-101. Turn left onto Geary Blvd. Turn right onto Franklin Street. Turn left onto Sutter Street. Turn left onto Gough Street.

Directions by Car

From East Bay (Bay Bridge)
If traveling from East Bay (Bay Bridge) take the 9th Street Exit. Go one block, and then turn right onto 9th Street. Stay in the two right lanes – 9th Street turns into Larkin. Stay on Larkin until Ellis and turn left. Just past Gough and the high school, make a right into the parking lot of the Cathedral.

From The Golden Gate Bridge
If traveling from The Golden Gate Bridge take the Lombard Street turnoff, continue on Lombard to Gough and turn right on Gough. Follow Gough across Geary. The parking lot has two driveways on the Gough street side of the Cathedral.

From the South Bay
If traveling from the South Bay you can take either 280 to Highway 101 North or take 101 North directly. From 101 North stay in the extreme left hand lane. Take the 9th Street Exit. Stay in the two right lanes – 9th Street turns into Larkin. Stay on Larkin until Ellis and turn left. Just past Gough and the high school, make a right into the parking lot of the Cathedral.

Parking at the St. Mary’s Cathedral
There is limited visitor parking in the lot at St. Mary’s Cathedral. It is free to park at the church. If the church lot is full, the closest parking is the Japan Center Main Garage located at 1610 Geary Blvd San Francisco, CA 94115 about 3 minutes/0.8 miles away.

Directions to Japan Center Main Garage: Go South on Gough Street. Turn left onto Eddy Street. Turn left onto Franklin Street. Turn left onto Geary Blvd.

Hourly Parking Rates at Japan Center Main Garage:
0-1 Hour     $ 1.75
1-2 Hours     $ 3.50
2-3 Hours     $ 5.00
3-4 Hours     $ 6.50
4-5 Hours     $ 8.00
5-6 Hours     $ 9.50
6-7 Hours     $ 11.50
7-8 Hours     $ 13.50
All Day In and Out Rate     $ 15.00
Early bird special $ 9.50 per day (Must enter by 10:00 a.m. and exit before 10:00 p.m.)
Motorcycle (2 wheels)     $ 4.00 per day

Hotel Accommodations

Most hotels near St. Mary’s Cathedral are within the $139-$269 per night range. The following hotels are within a one-mile radius of the hotel.

1. Cathedral Hill Hotel BOOK NOW .19 miles from venue

2.    Hotel Majestic BOOK NOW    .2 miles from venue
3.    Hotel Kabuki                                   BOOK NOW              .23 miles from venue
4.    Best Western Hotel Tomo          BOOK NOW                .4 miles from venue

5. Holiday Inn Golden Gateway BOOK NOW .4 miles from venue

Register Now

Register Now

Register Now

One-on-one mentoring

Click on any seminar title or the arrow on the right side to learn more about that seminar

Full Summit Pass - What is this?

Register Now