TITLE : Online fundraising: harnessing technology to build and maintain relationships
CITY : San Francisco , CA
DATE : Wednesday, October 27, 2010
TIME : 9:15 AM - 12:30 PM
PRICE : $ 110.00
Online fundraising: harnessing technology to build and maintain relationships

With the potential of technology to reach a much larger audience quickly and inexpensively, more and more organizations are using an online presence to reach donors, members, volunteers and supporters.  An online presence consists of much more than a "Donate Now" button on your website.  You can now use technology to run special events, promote a planned giving program, recruit and retain volunteers, manage donor data, and much more.  In addition, the internet offers a valuable way to market your nonprofit if you know how to use your website effectively.

This session will explore the following topics:
  • Promoting your organization online: use email campaigns and E-newsletters to reach new and existing supporters of your organization
  • Electronic prospect research: use the internet to uncover rich data sources and build profiles of top prospects
  • Online donor recruitment: use website appeals to create donor interest
  • Online donor renewal: use online renewals to lower costs and increase response rates
  • Volunteer mobilization: use the web to build strong relationships with your volunteers
  • Donor management systems: use donor management systems to keep in touch with, and reach out to, record numbers of donors
  • Online event management: use software to plan, market, and coordinate your events
Attendees will walk away wondering why they have not made greater use of technology until now.

Speakers for this session:

Kellie Brownell
Development Associate
Electronic Frontier Foundation

Kellie has been involved in development for three years. Where she currently works, The Electronic Frontier Foundation (EFF) has been the leading digital civil liberties organization since 1990, protecting among other things, privacy online. As a result, Kellie cannot purchase donor databases, track behavior online, nor publicly recognize donors--even though she is responsible for acquiring and cultivating relationships with individuals and corporations. Part of what she loves about fundraising at EFF has been the challenge of using online resources to engage members and potential members without compromising their personal privacy. She earned a Masters in Economic Sociology with an emphasis on Philanthropy from Stanford University.

Dan Morgan
Chariman
Int`l Russian Music Piano Competition

Dan has been involved in fundraising for 25 year. In his current position as Chairman of the board, he is responsible for implementing several successful online fundraising activities that resulted in increased audience attendance and revenue. Dan also currently serves as a CEO for an online technology company. Previously, he served on various nonprofit boards where he was responsible for online fundraising and data mining. Dan has been a Management Specialist at NASA where he was responsible for engineering management of the Space Station. He earned a BS in Economics from San Jose State University, and an advanced degree in Statistical Analysis.

Allan Pressel
CEO
CharityFinders, Inc.

Allan has been involved in fundraising for 10 years. Currently, as the CEO of CharityFinders he is responsible for implementing online fundraising for large numbers of nonprofits throughout the world. He also consults with nonprofits on how to use social media to raise funds, drive website traffic, and garner support. Previously, Allan was co-founder of i-Cube, where he was responsible for implementing internet strategy and software for fortune 500 companies. Prior to founding i-Cube, Allan was a technology strategy consultant at Arthur Anderson and First Consulting Group. Allan is the co-author of Internet Management for Nonprofits; he is known as one of the world’s leading speakers in the field of online fundraising, and was given the Volunteer Service Award by President George W. Bush. He earned MBA in Management Information Systems from UCLA.

 

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Breakfast -Prior to panel discussion, participants and experts become acquainted over a continental breakfast

7:30 AM - 8:00 AM

Networking break -Participants registered for the next session are served mid-morning refreshments

10:45 AM - 11:15 AM

Lunch -Participants and experts registered for the next session make new contacts over lunch

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Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

2:45 PM - 3:15 PM

Tuesday October 26, 2010Corporate Giving
Finding Corporate Funders: the art of successful research

8:00 AM - 9:15 AM

$ 55.00

 Beginner
Panel discussion and dialogue with Corporate Grantmakers

9:30 AM - 10:45 AM

$ 55.00

All levels
Exploring the world of corporate sponsorship

11:15 AM - 12:30 PM

$ 55.00

 Intermediate
Cause marketing: building profitable relationships with corporate partners

1:30 PM - 2:45 PM

$ 55.00

 Intermediate
Winning Corporate partnerships: an inside view of three case studies

3:15 PM - 4:30 PM

$ 55.00

 Advanced
Tuesday October 26, 2010Foundation Giving
Finding Foundation Funders: the art of successful research

8:00 AM - 9:15 AM

$ 55.00

 Beginner
Panel discussion and dialogue with Private Foundation Grantmakers

9:30 AM - 10:45 AM

$ 55.00

All levels
Proposal writing

11:15 AM - 12:30 PM

$ 55.00

 Beginner
Winning proposals: a tour of three successful case studies

1:30 PM - 2:45 PM

$ 55.00

 Advanced
How to build a successful relationship with grantmakers

3:15 PM - 4:30 PM

$ 55.00

 Intermediate

Breakfast -Participants registered for the first session become acquainted over a continental breakfast

7:30 AM - 8:00 AM

Networking break -Participants registered for the next session are served mid-morning refreshments

10:45 AM-11:15 AM

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:30 PM - 1:30 PM

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

2:45 PM - 3:15 PM

Wednesday October 27, 2010Individual Giving
Engaging your board in fundraising

8:00 AM - 9:15 AM

$ 55.00

 Intermediate
Social Media

8:00 AM - 9:15 AM

$ 55.00

 Intermediate
Online fundraising: harnessing technology to build and maintain relationships

9:15 AM - 12:30 PM

$ 110.00

 All levels
Annual giving campaigns

9:30 AM - 10:45 AM

$ 55.00

 Intermediate
Introduction to Major Gifts

9:30 AM - 10:45 AM

$ 55.00

 Beginner
Complex issues affecting major gifts solicitations

11:15 AM - 12:30 PM

$ 55.00

 Advanced
Capital campaigns

1:30 PM - 2:45 PM

$ 55.00

 Intermediate
Fundraising in the one-person development shop: making the most of a shoestring budget

1:30 PM - 4:30 PM

$ 110.00

 All levels
Special events fundraising

1:30 PM - 2:45 PM

$ 55.00

 Intermediate
Planned giving

3:15 PM - 4:30 PM

$ 55.00

 Intermediate
Finding Individual Funders: the art of successful research

3:15 PM - 4:30 PM

$ 55.00

 Beginner


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