TITLE : Social Media
CITY : Chicago , IL
DATE : Wednesday, April 28, 2010
TIME : 8:00 AM - 9:15 AM
PRICE : $ 65.00
Social Media
 

Social media is beginning to transform non-profits both in the way they work as well as the relationships they have with their members and donors. Now more than ever you need to combine peer-to-peer fundraising with social media tools.
 
In this session we will examine the following:
 
- The role of social media in building a brand for your nonprofit
- An overview of social media tools: Twitter, Facebook, LinkedIn, MySpace, and Blogging Basics
- Combining social media with peer-to-peer fundraising
- Effectively using social media to cut marketing and promotional costs
- How “cause marketing” with various social media can build donations and gain new volunteers
-Creating a social media outcome measurement plan
 
If you have never used Facebook, Twitter or other social media outlets as part of your fundraising efforts, this session will educate you on what is involved, how much time it takes, and whether it is worth the effort. Join us to learn how you can make Social Media work for your organization.
 
This session is intended for Board Members, Executives, Senior Staff and Marketing/PR Managers.

Speakers for this session:

Dawn Glossa
Director of Marketing and Communications
American Society of Anesthesiologists (ASA)

Dawn has been involved in communications for 15 years. In her current role, she supervises branding and marketing of a large medical association. Utilizing social media with large groups of diverse audiences to create a larger brand presence. Dawn has launched a social media program at ASA that includes engaging the 43,000 members in social media venues. Under her direction, ASA has been able to improve its ranking in a variety of social media sites and increased hits to their consumer website. Previously, as VP of Marketing at ChildServ, Dawn was responsible for marketing social service programs to the general public and a donor base. Before that, she worked as Director of Public Relations at Sinai Health System where she was responsible for promoting the health service product lines to the community, the press and potential donors. In the past, Dawn has served on the board of Wonder Works Children's Museum. She is also active in alumni groups for Sigma Kappa Sorority and Eastern Michigan University. She earned a Masters Degree in Public Administration from DePaul University and a BS in Communications from Eastern Michigan University. She is a member of American Society of Association Executives.

Jennifer Gremmels
Public Relations Manager
American Society of Anesthesiologists

Jennifer has been involved in public relations for associations, and corporations as well as previously served as a reporter for 14 years. In her current position, she is responsible for developing and implementing the American Society of Anesthesiology's overarching social media strategy. Previously, as Director of Marketing and Communications at the American Society for Surgery of the Hand, Jennifer was responsible for developing, overseeing and implementing the overarching communications and publications strategy for the organization. Before that, she worked as Vice President at GolinHarris where she was responsible for providing expert counsel to pharmaceutical company clients in the areas of HIV, Hepatitis B and ADHD. For one client, she was part of a team that developed a social media strategy for disease state education and discussion. Jennifer currently serves as a volunteer for the Public Relations Society of America (PRSA). She earned BA in Communications from Purdue University and is working on her Masters in Public Service from DePaul University. She is a member of PRSA and ASAE. Before entering the field of public relations, she served as a local television reporter in markets in Michigan and Florida.

Tamara Reed
Director of Development
Dystonia Medical Research Foundation (DMRF)

Tamara has worked in social media for the past five years. In her current position as Director of Development, Tammy has spearheaded the DMRF’s social networking platform, engaging a younger, more technologically savvy constituent and donor through Facebook, Twitter, MySpace and Ning. As a result, the Foundation has expanded its base of constituents while raising awareness and much needed funding. Prior to the DMRF, she worked for the Committee of 200, Rush University Medical Center, and Volunteers of America of Illinois. Tamara earned a Bachelor’s degree in Communications from the University of Illinois and has studied Clinical Psychology at the graduate level.

 

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  • Afternoon Seminars
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Breakfast/Registration -Prior to panel discussion, participants and experts become acquainted over a continental breakfast

7:30 AM - 8:00 AM

Networking Break

10:45 AM - 11:15 AM

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:30 PM - 1:30 PM

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

2:45 PM - 3:15 PM

Tuesday April 27, 2010Corporate Giving
Finding Corporate Funders: the art of successful research

8:00 AM - 9:15 AM

$ 65.00

 Beginner
Panel discussion and dialogue with Corporate Grantmakers

9:30 AM - 10:45 AM

$ 65.00

All levels
Exploring the world of corporate sponsorship

11:15 AM - 12:30 PM

$ 65.00

 Intermediate
Cause marketing: building profitable relationships with corporate partners

1:30 PM - 2:45 PM

$ 65.00

 Intermediate
Winning Corporate partnerships: an inside view of three case studies

3:15 PM - 4:30 PM

$ 65.00

 Advanced
Tuesday April 27, 2010Foundation Giving
Finding Foundation Funders: the art of successful research

8:00 AM - 9:15 AM

$ 65.00

 Beginner
Panel discussion and dialogue with Private Foundation Grantmakers

9:30 AM - 10:45 AM

$ 65.00

All levels
Proposal writing

11:15 AM - 12:30 PM

$ 65.00

 Beginner
Winning proposals: a tour of three successful case studies

1:30 PM - 2:45 PM

$ 65.00

 Advanced
How to build a successful relationship with grantmakers

3:15 PM - 4:30 PM

$ 65.00

 Intermediate

Breakfast/Registration -Participants registered for the first session become acquainted over a continental breakfast

7:30 AM - 8:00 AM

Networking break -Participants registered for the next session are served mid-morning refreshments

10:45 AM - 11:15 AM

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:30 PM - 1:30 PM

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

2:45 PM - 3:15 PM

Wednesday April 28, 2010Individual Giving
Social Media

8:00 AM - 9:15 AM

$ 65.00

 Intermediate
Engaging your board in fundraising

8:00 AM - 9:15 AM

$ 65.00

 Intermediate
Online fundraising: harnessing technology to build and maintain relationships

9:15 AM - 12:30 PM

$ 130.00

 All levels
Annual giving campaigns

9:30 AM - 10:45 AM

$ 65.00

 Intermediate
Introduction to Major Gifts

9:30 AM - 10:45 AM

$ 65.00

 Beginner
Complex issues affecting major gifts solicitations

11:15 AM - 12:30 PM

$ 65.00

 Advanced
Fundraising in the one-person development shop: making the most of a shoestring budget

1:30 PM - 4:30 PM

$ 130.00

 All levels
Special events fundraising

1:30 PM - 2:45 PM

$ 65.00

 Intermediate
Capital campaigns

1:30 PM - 2:45 PM

$ 65.00

 Intermediate
Planned giving

3:15 PM - 4:30 PM

$ 65.00

 Intermediate
Finding Individual Funders: the art of successful research

3:15 PM - 4:30 PM

$ 65.00

 Beginner


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