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TITLE
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Online fundraising: harnessing technology to build and maintain relationships
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CITY
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Chicago , IL
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DATE
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Wednesday, April 28, 2010
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TIME
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9:15 AM - 12:30 PM
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PRICE
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$ 130.00
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Online fundraising: harnessing technology to build and maintain relationships
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 With the potential of technology to reach a much larger audience quickly and inexpensively, more and more organizations are using an online presence to reach donors, members, volunteers and supporters. An online presence consists of much more than a "Donate Now" button on your website. You can now use technology to run special events, promote a planned giving program, recruit and retain volunteers, manage donor data, and much more. In addition, the internet offers a valuable way to market your nonprofit if you know how to use your website effectively.
This session will explore the following topics:
- Promoting your organization online: use email campaigns and E-newsletters to reach new and existing supporters of your organization
- Electronic prospect research: use the internet to uncover rich data sources and build profiles of top prospects
- Online donor recruitment: use website appeals to create donor interest
- Online donor renewal: use online renewals to lower costs and increase response rates
- Volunteer mobilization: use the web to build strong relationships with your volunteers
- Donor management systems: use donor management systems to keep in touch with, and reach out to, record numbers of donors
- Online event management: use software to plan, market, and coordinate your events
Attendees will walk away wondering why they have not made greater use of technology until now.
| | Speakers for this session:
| | Ethan Austin | | Co-founder | | GiveForward | | Ethan has formally been involved in fundraising for two years and informally for the last 10 years. In his current position, he is responsible for coaching new users at GiveForward about best practices for online fundraising. He writes the fundraising section of the GiveForward Blog and also provides users with one-on-one advice on how to utilize social media and other techniques in developing their strategic fundraising plans. In addition to his role at GiveForward, Ethan currently serves as the Fundraising Coordinator for Climate Cycle, a Chicago-based environmental non-profit organization. He earned a B.A in Political Science from Emory University and a J.D. from American University, Washington College of Law where he was member of the Law Review. In his spare time he is involved with Imerman Angels, a one-on-one cancer support organization in Chicago. | | | David Cacioppo | | President/CEO | | emfluence, llc | | David has been involved in digital marketing for over 15 years. As President/CEO at emfluence, David helps key clients with strategic marketing decisions and oversees day-to-day operations and development of the company’s proprietary online marketing tools. At emfluence, David creates online tools such as the emfluence Emailer and Landing Page Generator that has successfully increased online fundraising for various nonprofit clients. His online efforts have also helped these organizations build relationships, encourage and communicate with volunteers and advocates, and connect with the community. David currently serves as Board Member for the American Advertising Federation of Kansas City and the Helzberg Mentorship Program and is a past Board Member of the Kansas City Direct Marketing Association where he currently serves on the Nominating Committee for new board members. He earned a BS in Advertising from University of Kansas. | | | Bob Merrigan | | President | | Merrigan & Co. | | Bob has been involved in fundraising for 20 years as President of Merrigan and Company, a Kansas-City based firm specializing in strategy and messaging for non-profits. Bob helps organizations build and maintain successful donor development programs by using online and print fundraising appeals, e-newsletters, SEO copy and other communications. Under his direction, his company has developed winning campaigns for the VFW, Komen for the Cure, Ducks Unlimited, Shriners Hospitals for Children, JDRF, Harvesters, The Community Food Network and other non-profits. Bob also volunteers with a number of fundraising events supporting Harvesters and Kansas City's Medicine Cabinet. He earned BA in Communications from Rockhurst University and a MA (all but thesis) in Journalism from University of Missouri. He is a member of Association of Fundraising Professionals, NP Connect and Kansas City Direct Marketing Association. Bob was named “Direct Marketer of the Year” by KCDMA in 2005 and appears frequently in industry publications. | | | Carolyn Shelby | | Web Experience Manager | | United Way of Metropolitan Chicago | | Carolyn has been involved in developing Internet technologies and Web site creation for businesses and non-profits for 15 years. In her current position, she is the chief steward of the online customer experience for the United Way of Metropolitan Chicago. Her duties span electronic communications, websites and social network presence and initiatives. She develops and oversees interactive engagement strategy and ensures quality web content consistent with the brand positioning of the United Way of Illinois and United Way.
Carolyn has presented at more than a dozen Search Marketing/Social Media conferences in the past 2 years including PubCon, Search Engine Strategies (SES), Search Marketing Expo (SMX), and Affiliate Summit. She is currently the Intro to Organic SEO instructor at the PubCon Training Day, and will be one of the instructors in an upcoming Internet Marketing Certification Course offered by the University of San Francisco. | |
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| 2010 Chicago Fundraising Summit
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A relationship approach to fundraising Nonprofit fundraising has become highly specialized, and each segment of your donor market requires a different set of relationship management skills. Whether you are reaching out to private foundations, wealthy individuals or your own members, you need to understand who they give to, and why. The Chicago Summit focuses on the relationship aspects of fundraising, and offers you several ways to enhance your relationship management skills:
WHY ATTEND THE FUNDRAISING SUMMIT?
Fundraising is primarily a relationship business, and with increasing pressures facing all nonprofit professionals to build key relationships, it is becoming more important, though much more difficult to meet people face-to-face. Our innovative Summit format provides the most efficient and cost effective use of time away from the office by enabling attendees to interact with experts in the field, as well as other nonprofit leaders.
CAN ONE ATTEND SPECIFIC SESSIONS ONLY?
We understand the demands that are placed on you and on your time. That’s why you can attend only the seminars that are of interest to you. Come for the day or stop by for a couple of hours. You pay for only the seminars you wish to attend and only for the information relevant to you. It’s a novel approach to learning that allows you to get exactly what you’re looking for in a short amount of time. In 2009, we are also introducing a two-day pass so that attendees can attend all sessions at a reduced price.
WHAT IS THE FORMAT OF THE SEMINARS?
Each seminar features a panel of 3-4 experts who will give a short overview of the key developments in that field. After that , we will move into a moderated discussion to explore what these developments mean for nonprofit organizations. During the seminar, panelists will engage with the audience in an interactive manner to ensure the real-world implications of these developments emerge, and the session will end with a summary of practical next steps.
ONE-ON-ONE MENTORING SESSIONS
In 2010, we added an exciting new component to our Summits: one on mentoring sessions. In these 30 minute sessions, you can sit down with an experienced nonprofit fundraiser to discuss specific questions not addressed by the seminars. Mentoring sessions will cover the same topics as the seminar topics. However, each mentoring session that you sign up for will focus entirely on questions facing your organization.
HOW IS THE SUMMIT DIFFERENT FROM OTHER EDUCATIONAL EVENTS?
The Summit offers a unique format to help you accomplish the following:
- Build relationships: to ensure maximum exposure to the experts and other nonprofit leaders, each seminar offers structured networking before the session starts
- Hear different perspectives: the experts are drawn from different sectors of the nonprofit community to ensure cross-pollination of ideas and practices
- Provide a global view: speakers give an overview of key issues so that you can eliminate any gaps in your understanding of the subject
- Drill down to the specifics: speakers will also focus on providing specific answers to real-world questions that are common to most attendees
- Obtain information you can use: the emphasis in all sessions is on avoiding theoretical discussions in favor of practical tools and techniques that nonprofit leaders can actually use
WHO IS RESPONSIBLE FOR THE SUMMIT?
The Summit is organized by the Center for Nonprofit Success, a nonprofit organization that specializes in bringing highly relevant information that nonprofit leaders need to run their organizations successfully. We developed the Fundraising Summit series as a follow-on to the Nonprofit Success Forum, a highly successful educational series on grantmaking that has been taking place around the country for the past two years. The Fundraising Summit drills down into specific areas of fundraising to give nonproft leaders cutting edge tools and techniques.
HOW DO I REGISTER FOR THE SUMMIT?
Simply click on the seminars listed below to learn more about the topics that will be covered in each seminar. Then select only those seminars that you wish to attend. |
| | Location/Directions
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The Summit will be taking place at the Illinois Institute of Technology which is located just south of the Loop at:
Hermann Union Building (Hermann Hall)
HH Ballroom East
3241 South Federal Street
Chicago, Illinois 60616-3793
Public Transportation
The Summit venue is accessible from the following stations:
- CTA Red Line (Howard-95th/Dan Ryan) to Sox-35th station
- CTA Green Line (Ashland-63rd or 63rd-Cottage Grove) to 35th-Bronzeville-IIT station
- CTA Bus lines with stops on Main Campus (#29-State, #35-35th, #24-Wentworth, #4-Cottage Grove)
Driving Directions
From the North:
Dan Ryan Expressway east to 31st Street exit, continue south to 33rd Street, turn left (east).
From the South:
Dan Ryan Expressway west to 35th Street exit, continue north to 33rd Street, turn right (east).
From Lake Shore Drive:
Exit at 31st Street, go inland (west) to State Street, turn left (south).
Parking - PLEASE CONSIDER USING PUBLIC TRANSPORTATION. PARKING IS LIMITED! IF YOU DO DECIDE TO DRIVE, PLEASE ALLOW 30-45 MINUTES TO FIND PARKING IN ONE OF THE LOTS.
Metered parking (max 4 hours, 30 minutes per quarter) is available to all visitors in Lots B6 and C1 located along Federal Street north and south of 33rd Street. If you wish to park for longer than four hours, parking is available in the Visitor's Parking Lot ( Lot A2-V, A3, A4). When you park in these lots, look for a cash-only pay box in the lot. Park your car, and pay at the cash box. Place the receipt on your dashboard as proof of payment. Rate is $10 for the entire day.
THE LOTS ARE NOT DEDICATED TO THE FUNDRAISING SUMMIT AND WILL BE USED BY OTHER PATRONS. PARKING IS ON A FIRST COME FIRST SERVE BASIS IN EACH LOT.
Lot A2-V is located at 31st and State Street. Entrance is on 31st Street. (A2V: 40 spaces/A2: 96 spaces)
Lot A4-V is located at 32nd and State Street. Entrance is on State Street. (50 spaces)
Lot A3 is located at 31st Street and State Street. Entrance is on 31st Street. (LARGEST LOT - WILL BE USED FOR OVERFLOW)
Hotel Accommodations
Most hotels near the Summit venue are within the $133 - $389 per night range. The following hotels are within a four-mile radius of the hotel:
1. Hyatt Regency McCormick Place BOOK NOW 1.3 miles from venue
2. Best Western Grant Park BOOK NOW 2.4 miles from venue
3. The Blackstone, A Renaissance Hotel BOOK NOW 2.7 miles from venue
4. W Chicago City Center BOOK NOW 3.1 miles from venue
5. Hampton Inn Majestic Chicago Theatre District BOOK NOW 3.2 miles from venue |
| Sponsors
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One-on-one mentoringOur unique one-on-one mentoring sessions offer you the opportunity to sit down with an experienced fundraising professional for 30 minutes to discuss any questions that are specific to your organization. Mentoring sessions cover the same topics as the seminars, and we will assign you a mentor based on his/her availability at your requested times. Mentoring sessions are available for the cost of $60.00 per session. If you register for a full Summit pass, 2 mentoring sessions are included in the pass. Below is a list of mentors who will be available at the Summit. Please note that you must register to attend at least one seminar in order to sign up for a mentor. |
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