TITLE : Online fundraising: harnessing technology to build and maintain relationships
CITY : Chicago , IL
DATE : Wednesday, April 28, 2010
TIME : 9:15 AM - 12:30 PM
PRICE : $ 130.00
Online fundraising: harnessing technology to build and maintain relationships

With the potential of technology to reach a much larger audience quickly and inexpensively, more and more organizations are using an online presence to reach donors, members, volunteers and supporters.  An online presence consists of much more than a "Donate Now" button on your website.  You can now use technology to run special events, promote a planned giving program, recruit and retain volunteers, manage donor data, and much more.  In addition, the internet offers a valuable way to market your nonprofit if you know how to use your website effectively.

This session will explore the following topics:
  • Promoting your organization online: use email campaigns and E-newsletters to reach new and existing supporters of your organization
  • Electronic prospect research: use the internet to uncover rich data sources and build profiles of top prospects
  • Online donor recruitment: use website appeals to create donor interest
  • Online donor renewal: use online renewals to lower costs and increase response rates
  • Volunteer mobilization: use the web to build strong relationships with your volunteers
  • Donor management systems: use donor management systems to keep in touch with, and reach out to, record numbers of donors
  • Online event management: use software to plan, market, and coordinate your events
Attendees will walk away wondering why they have not made greater use of technology until now.

Speakers for this session:

Ethan Austin
Co-founder
GiveForward

Ethan has formally been involved in fundraising for two years and informally for the last 10 years. In his current position, he is responsible for coaching new users at GiveForward about best practices for online fundraising. He writes the fundraising section of the GiveForward Blog and also provides users with one-on-one advice on how to utilize social media and other techniques in developing their strategic fundraising plans. In addition to his role at GiveForward, Ethan currently serves as the Fundraising Coordinator for Climate Cycle, a Chicago-based environmental non-profit organization. He earned a B.A in Political Science from Emory University and a J.D. from American University, Washington College of Law where he was member of the Law Review. In his spare time he is involved with Imerman Angels, a one-on-one cancer support organization in Chicago.

David Cacioppo
President/CEO
emfluence, llc

David has been involved in digital marketing for over 15 years. As President/CEO at emfluence, David helps key clients with strategic marketing decisions and oversees day-to-day operations and development of the company’s proprietary online marketing tools. At emfluence, David creates online tools such as the emfluence Emailer and Landing Page Generator that has successfully increased online fundraising for various nonprofit clients. His online efforts have also helped these organizations build relationships, encourage and communicate with volunteers and advocates, and connect with the community. David currently serves as Board Member for the American Advertising Federation of Kansas City and the Helzberg Mentorship Program and is a past Board Member of the Kansas City Direct Marketing Association where he currently serves on the Nominating Committee for new board members. He earned a BS in Advertising from University of Kansas.

Bob Merrigan
President
Merrigan & Co.

Bob has been involved in fundraising for 20 years as President of Merrigan and Company, a Kansas-City based firm specializing in strategy and messaging for non-profits. Bob helps organizations build and maintain successful donor development programs by using online and print fundraising appeals, e-newsletters, SEO copy and other communications. Under his direction, his company has developed winning campaigns for the VFW, Komen for the Cure, Ducks Unlimited, Shriners Hospitals for Children, JDRF, Harvesters, The Community Food Network and other non-profits. Bob also volunteers with a number of fundraising events supporting Harvesters and Kansas City's Medicine Cabinet. He earned BA in Communications from Rockhurst University and a MA (all but thesis) in Journalism from University of Missouri. He is a member of Association of Fundraising Professionals, NP Connect and Kansas City Direct Marketing Association. Bob was named “Direct Marketer of the Year” by KCDMA in 2005 and appears frequently in industry publications.

Carolyn Shelby
Web Experience Manager
United Way of Metropolitan Chicago

Carolyn has been involved in developing Internet technologies and Web site creation for businesses and non-profits for 15 years. In her current position, she is the chief steward of the online customer experience for the United Way of Metropolitan Chicago. Her duties span electronic communications, websites and social network presence and initiatives. She develops and oversees interactive engagement strategy and ensures quality web content consistent with the brand positioning of the United Way of Illinois and United Way. Carolyn has presented at more than a dozen Search Marketing/Social Media conferences in the past 2 years including PubCon, Search Engine Strategies (SES), Search Marketing Expo (SMX), and Affiliate Summit. She is currently the Intro to Organic SEO instructor at the PubCon Training Day, and will be one of the instructors in an upcoming Internet Marketing Certification Course offered by the University of San Francisco.

 

Click on any seminar title or the arrow on the right side to learn more about that seminar

Full Summit Pass - What is this?

Upgrade to a Full Summit Pass for only $495.00, which includes 2 free mentoring sessions.

  • Afternoon Seminars
  • Morning Seminars

     

Breakfast/Registration -Prior to panel discussion, participants and experts become acquainted over a continental breakfast

7:30 AM - 8:00 AM

Networking Break

10:45 AM - 11:15 AM

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:30 PM - 1:30 PM

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

2:45 PM - 3:15 PM

Tuesday April 27, 2010Corporate Giving
Finding Corporate Funders: the art of successful research

8:00 AM - 9:15 AM

$ 65.00

 Beginner
Panel discussion and dialogue with Corporate Grantmakers

9:30 AM - 10:45 AM

$ 65.00

All levels
Exploring the world of corporate sponsorship

11:15 AM - 12:30 PM

$ 65.00

 Intermediate
Cause marketing: building profitable relationships with corporate partners

1:30 PM - 2:45 PM

$ 65.00

 Intermediate
Winning Corporate partnerships: an inside view of three case studies

3:15 PM - 4:30 PM

$ 65.00

 Advanced
Tuesday April 27, 2010Foundation Giving
Finding Foundation Funders: the art of successful research

8:00 AM - 9:15 AM

$ 65.00

 Beginner
Panel discussion and dialogue with Private Foundation Grantmakers

9:30 AM - 10:45 AM

$ 65.00

All levels
Proposal writing

11:15 AM - 12:30 PM

$ 65.00

 Beginner
Winning proposals: a tour of three successful case studies

1:30 PM - 2:45 PM

$ 65.00

 Advanced
How to build a successful relationship with grantmakers

3:15 PM - 4:30 PM

$ 65.00

 Intermediate

Breakfast/Registration -Participants registered for the first session become acquainted over a continental breakfast

7:30 AM - 8:00 AM

Networking break -Participants registered for the next session are served mid-morning refreshments

10:45 AM - 11:15 AM

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:30 PM - 1:30 PM

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

2:45 PM - 3:15 PM

Wednesday April 28, 2010Individual Giving
Social Media

8:00 AM - 9:15 AM

$ 65.00

 Intermediate
Engaging your board in fundraising

8:00 AM - 9:15 AM

$ 65.00

 Intermediate
Online fundraising: harnessing technology to build and maintain relationships

9:15 AM - 12:30 PM

$ 130.00

 All levels
Annual giving campaigns

9:30 AM - 10:45 AM

$ 65.00

 Intermediate
Introduction to Major Gifts

9:30 AM - 10:45 AM

$ 65.00

 Beginner
Complex issues affecting major gifts solicitations

11:15 AM - 12:30 PM

$ 65.00

 Advanced
Fundraising in the one-person development shop: making the most of a shoestring budget

1:30 PM - 4:30 PM

$ 130.00

 All levels
Special events fundraising

1:30 PM - 2:45 PM

$ 65.00

 Intermediate
Capital campaigns

1:30 PM - 2:45 PM

$ 65.00

 Intermediate
Planned giving

3:15 PM - 4:30 PM

$ 65.00

 Intermediate
Finding Individual Funders: the art of successful research

3:15 PM - 4:30 PM

$ 65.00

 Beginner


Click on any seminar title or the arrow on the right side to learn more about that seminar

Register Now

Order handouts without attending