|
|
|
|
|
|
|
|
|
TITLE
|
:
|
Exploring the world of corporate sponsorship
|
|
|
|
CITY
|
:
|
Chicago , IL
|
|
|
|
DATE
|
:
|
Tuesday, April 27, 2010
|
|
|
|
TIME
|
:
|
11:15 AM - 12:30 PM
|
|
|
|
PRICE
|
:
|
$ 65.00
|
|
|
|
|
|
|
|
 |
|
|
|
Exploring the world of corporate sponsorship
| | | |
 Unlike private foundation grants, corporate sponsorships typically come with fewer administrative burdens. However, nonprofit leaders often fail to bear in mind that sponsorship is a business deal, not a donation, and that successfully seeking sponsorships involves a set of skills that is quite different from other types of fundraising. This seminar will introduce you to the world of corporate sponsorships, and help you understand what sponsors are looking for when they decide to partner with you on on a project. In particular, we will explore how to make corporate sponsorships a win-win deal for both sides.
The session will also cover the following topics:
- An overview of the world of corporate sponsorship: understanding why companies invest in nonprofit organizations
- Evaluating your organization`s culture: is it ready for corporate sponsorship?
- Structuring a sponsorship proposal: establishing the fit between your organization and the sponsor?
- Engaging with sponsors: how to stimulate sponsor interest in your nonprofit
- Closing the deal: the steps needed to get to the signed contract
Attendees will come away with the understanding that their organization is not only a charitable cause, but also a valuable marketing partner.
| | Speakers for this session:
| | Bryan Dowling | | Founder, Director | | Media 8 Midwest | smART sponsorships | | Bryan has been involved in fundraising for over 5 years. In his current position, Bryan is responsible for developing corporate partnerships for a range of arts-minded nonprofit and for-profit organizations. Previously, Bryan worked as a consultant with Steppenwolf Theatre Company until exclusively joining them as Director of Corporate Development. His responsibilities at Steppenwolf were to recreate, redesign and re-brand the Corporate Partner Program. In just 9 months, despite a struggling corporate development environment, Bryan doubled the corporate contributions from the prior year, and secured Steppenwolf’s first million-dollar year in corporate partnerships. Before that, he worked as Director at Media 8 Midwest|smART magazines division where he was responsible for building corporate advertising and support across a portfolio of magazines and publications catering to arts audiences. He earned his Bachelor degree in Philosophy from Loyola University. Bryan has been featured many times in the industry leading IEG Sponsorship Report. | | | Michael Hoffman | | CEO | | See3 Communications | | Michael has been involved in fundraising for nearly 20 years. In his current position, he is responsible for helping nonprofit leaders develop effective strategies for corporate partnerships, fundraising and interactive communications. He leads digital initiatives to extend and enhance corporate sponsorships. Previously, as Institutional Grants Director at New Israel Fund, Michael was responsible for raising more than $10 million annually from professional and family foundations. He is also a regular contributor to the Cause Marketing Forum, which explores innovation in creating win-win partnerships between nonprofits and corporate brands. Michael currently serves as a Board member for AVODAH: The Jewish Service Corp. He earned BA in History from University of Wisconsin and is the leading authority in online video for nonprofits and a long-time consultant to nonprofit leaders on online fundraising, outreach and partnership strategies. | | | Beth Stern | | Executive Director | | LUNGevity Foundation | | Beth has been involved in corporate sponsorship and fundraising for the past three years. In her current position as Executive Director
for LUNGevity Foundation, she is responsible for strategic planning
and implementation, budgeting and finance, grant-making, corporate alliances and sponsorship, and staff management. Previously, as Director of Product Development at Discovery Education, Beth was responsible for product development and introduction, intellectual property management, strategic alliances, budgeting, and staff management. Prior to that, she worked as Business Manager at Nightscape Productions where she was responsible for payroll, accounting, corporate partnerships, and financial management. Beth earned a BA in Psychology from University of Michigan and a MBA in Management and Strategy, Marketing, and Organizational Behavior from Northwestern University. | |
|
| 2010 Chicago Fundraising Summit
|
A relationship approach to fundraising Nonprofit fundraising has become highly specialized, and each segment of your donor market requires a different set of relationship management skills. Whether you are reaching out to private foundations, wealthy individuals or your own members, you need to understand who they give to, and why. The Chicago Summit focuses on the relationship aspects of fundraising, and offers you several ways to enhance your relationship management skills:
WHY ATTEND THE FUNDRAISING SUMMIT?
Fundraising is primarily a relationship business, and with increasing pressures facing all nonprofit professionals to build key relationships, it is becoming more important, though much more difficult to meet people face-to-face. Our innovative Summit format provides the most efficient and cost effective use of time away from the office by enabling attendees to interact with experts in the field, as well as other nonprofit leaders.
CAN ONE ATTEND SPECIFIC SESSIONS ONLY?
We understand the demands that are placed on you and on your time. That’s why you can attend only the seminars that are of interest to you. Come for the day or stop by for a couple of hours. You pay for only the seminars you wish to attend and only for the information relevant to you. It’s a novel approach to learning that allows you to get exactly what you’re looking for in a short amount of time. In 2009, we are also introducing a two-day pass so that attendees can attend all sessions at a reduced price.
WHAT IS THE FORMAT OF THE SEMINARS?
Each seminar features a panel of 3-4 experts who will give a short overview of the key developments in that field. After that , we will move into a moderated discussion to explore what these developments mean for nonprofit organizations. During the seminar, panelists will engage with the audience in an interactive manner to ensure the real-world implications of these developments emerge, and the session will end with a summary of practical next steps.
ONE-ON-ONE MENTORING SESSIONS
In 2010, we added an exciting new component to our Summits: one on mentoring sessions. In these 30 minute sessions, you can sit down with an experienced nonprofit fundraiser to discuss specific questions not addressed by the seminars. Mentoring sessions will cover the same topics as the seminar topics. However, each mentoring session that you sign up for will focus entirely on questions facing your organization.
HOW IS THE SUMMIT DIFFERENT FROM OTHER EDUCATIONAL EVENTS?
The Summit offers a unique format to help you accomplish the following:
- Build relationships: to ensure maximum exposure to the experts and other nonprofit leaders, each seminar offers structured networking before the session starts
- Hear different perspectives: the experts are drawn from different sectors of the nonprofit community to ensure cross-pollination of ideas and practices
- Provide a global view: speakers give an overview of key issues so that you can eliminate any gaps in your understanding of the subject
- Drill down to the specifics: speakers will also focus on providing specific answers to real-world questions that are common to most attendees
- Obtain information you can use: the emphasis in all sessions is on avoiding theoretical discussions in favor of practical tools and techniques that nonprofit leaders can actually use
WHO IS RESPONSIBLE FOR THE SUMMIT?
The Summit is organized by the Center for Nonprofit Success, a nonprofit organization that specializes in bringing highly relevant information that nonprofit leaders need to run their organizations successfully. We developed the Fundraising Summit series as a follow-on to the Nonprofit Success Forum, a highly successful educational series on grantmaking that has been taking place around the country for the past two years. The Fundraising Summit drills down into specific areas of fundraising to give nonproft leaders cutting edge tools and techniques.
HOW DO I REGISTER FOR THE SUMMIT?
Simply click on the seminars listed below to learn more about the topics that will be covered in each seminar. Then select only those seminars that you wish to attend. |
| | Location/Directions
| .jpg)
The Summit will be taking place at the Illinois Institute of Technology which is located just south of the Loop at:
Hermann Union Building (Hermann Hall)
HH Ballroom East
3241 South Federal Street
Chicago, Illinois 60616-3793
Public Transportation
The Summit venue is accessible from the following stations:
- CTA Red Line (Howard-95th/Dan Ryan) to Sox-35th station
- CTA Green Line (Ashland-63rd or 63rd-Cottage Grove) to 35th-Bronzeville-IIT station
- CTA Bus lines with stops on Main Campus (#29-State, #35-35th, #24-Wentworth, #4-Cottage Grove)
Driving Directions
From the North:
Dan Ryan Expressway east to 31st Street exit, continue south to 33rd Street, turn left (east).
From the South:
Dan Ryan Expressway west to 35th Street exit, continue north to 33rd Street, turn right (east).
From Lake Shore Drive:
Exit at 31st Street, go inland (west) to State Street, turn left (south).
Parking - PLEASE CONSIDER USING PUBLIC TRANSPORTATION. PARKING IS LIMITED! IF YOU DO DECIDE TO DRIVE, PLEASE ALLOW 30-45 MINUTES TO FIND PARKING IN ONE OF THE LOTS.
Metered parking (max 4 hours, 30 minutes per quarter) is available to all visitors in Lots B6 and C1 located along Federal Street north and south of 33rd Street. If you wish to park for longer than four hours, parking is available in the Visitor's Parking Lot ( Lot A2-V, A3, A4). When you park in these lots, look for a cash-only pay box in the lot. Park your car, and pay at the cash box. Place the receipt on your dashboard as proof of payment. Rate is $10 for the entire day.
THE LOTS ARE NOT DEDICATED TO THE FUNDRAISING SUMMIT AND WILL BE USED BY OTHER PATRONS. PARKING IS ON A FIRST COME FIRST SERVE BASIS IN EACH LOT.
Lot A2-V is located at 31st and State Street. Entrance is on 31st Street. (A2V: 40 spaces/A2: 96 spaces)
Lot A4-V is located at 32nd and State Street. Entrance is on State Street. (50 spaces)
Lot A3 is located at 31st Street and State Street. Entrance is on 31st Street. (LARGEST LOT - WILL BE USED FOR OVERFLOW)
Hotel Accommodations
Most hotels near the Summit venue are within the $133 - $389 per night range. The following hotels are within a four-mile radius of the hotel:
1. Hyatt Regency McCormick Place BOOK NOW 1.3 miles from venue
2. Best Western Grant Park BOOK NOW 2.4 miles from venue
3. The Blackstone, A Renaissance Hotel BOOK NOW 2.7 miles from venue
4. W Chicago City Center BOOK NOW 3.1 miles from venue
5. Hampton Inn Majestic Chicago Theatre District BOOK NOW 3.2 miles from venue |
| Sponsors
| The event sponsors include:
|
|
|
|
|
|
|
|
|
|
|
|
|
|
One-on-one mentoringOur unique one-on-one mentoring sessions offer you the opportunity to sit down with an experienced fundraising professional for 30 minutes to discuss any questions that are specific to your organization. Mentoring sessions cover the same topics as the seminars, and we will assign you a mentor based on his/her availability at your requested times. Mentoring sessions are available for the cost of $60.00 per session. If you register for a full Summit pass, 2 mentoring sessions are included in the pass. Below is a list of mentors who will be available at the Summit. Please note that you must register to attend at least one seminar in order to sign up for a mentor. |
|
|
|
|
| | |
|
|
|
|
|
|
