|Speakers for this session:|
|Diana Rohini LaVigne|
|Executive Director / Board of Directors|
|Bay Area Bicycle Coalition|
Diana has been involved in social media for 4 years. In her current position, she is responsible for managing all elements of social media for the Bay Area Bicycle Coalition. This includes: creating a Twitter editorial calendar for both the organization and its premiere event, Bike to Work Day; measuring effective Tweet timing using analytic analysis; evaluating new Twitter tools like Twitpay or Tweet Your Senator; and promoting Twitter feed to public, government agencies, local businesses and media. Recently, she launched a music video to promote biking to an over 2 Million Twitter broadcast. She currently serves as South Asian Journalists Association Bay Area Chair and India Community Center CPP Chair. She earned her BA in Psychology from Harvard University and an MA in Theology from Hebrew University. She's been a long-time journalist for top International and national Asian publications over the years including Couture Asia, Maverick, India West and Indian Life & Style Magazine.
|Director of Communications and Audience Development|
|Theatre Bay Area|
Clayton has been involved in social media for 6 years. In his current position, he is responsible for overseeing the organization's web and social media presence. This includes launching @theatrebayarea and @claytonlord, the two Twitter handles that he uses to engage the local Bay Area and national theatre and arts communities. Clayton earned a B.A. in English and Psychology from Georgetown University, and currently serves as board member for Z Space. He is a member of the programming committee for the National Arts Marketing Conference, the former co-chair of the Association of Performing Arts Service Organizations conference, and blogs at artsjournal.com/newbeans.
|Online Community & Social Media Director|
Susan has worked in nonprofit online community management for 12 years and has been active in social media since 2006. In her current position, Online Community and Social Media Director at TechSoup, she runs weekly online campaigns and speaks regularly at conferences about online communities, distributed teams, social media & virtual worlds. Driving the organization's twitter account and social media strategy, she teaches twitter best practices at conferences and webinars to partners and internal/external stakeholders. Previously, as Online Community Manager at TechSoup, Susan was responsible for launching the organization's entire social media presence and has been a thought leader in how to use social media for 6 years. Under her leadership, TechSoup’s Twitter account has grown 40% over the past year, and she’s considered a twitter expert in both the nonprofit and independent sectors. Susan was responsiblefor launching the organization's community forums which has an active membership of 75,000 nonprofit members and organizes a monthly online community meetup. Susan currently serves as Social Media advisor for many organizations, most interestingly, the all-girl rock band, The Go-Gos. She earned her BA in Literature from USF and a her MA in Lit from SFSU. She can be found on twitter as @suzboop
|Director of Communications|
|The Bay School of San Francisco|
Grace has been involved in social media and communications for eight years. In her current position, she is responsible for creating and implementing procedures for social media and crisis communications. Previously, as Communications Associate at Para Los Niños, Grace managed social media/ web content, developing the brand online and launching online campaigns. In both positions, her Twitter activities included successful efforts to increase her organizations’ Klout scores, Tweet reach, number of followers, posting frequency, unique visitor hits, online brand mentions and other key performance indicators for social media. Grace has a BA in English from UCLA and an MBA from the University of San Francisco. She is a member of Betta Gamma Sigma and recent long-time volunteer manager for the West Coast Songwriters Organization.